This Store Allows Customers to Purchase Items Without Leaving Their Car
Katherine Pendrill — October 22, 2015 — Business
References: 502bourbon & courier-journal
'Bourbon & Belles' is a drive-thru liquor store that makes it easier than ever for consumers to purchase items on the go. Although drive-thru windows have been a fast food fixture for decades, the service has changed little since its inception. This store offers a unique take on the idea of drive-thru service by adding a whole new level of convenience.
Bourbon & Belles is a drive-thru liquor store in Louisville, Kentucky. However, this store requires customers to drive directly into the building instead of pulling up to a window. Customers can choose to pre-order alcohol and other pantry items and then pull into the store to pick up their order. For those who have not ordered in advance, items can also be purchased on-site. The idea behind the service is to make it easier for customers to pick up basic items without ever leaving their car.
While it may sound unusual, the drive-in service is ideal for busy consumers who may not have the time to spend all day running errands.
Bourbon & Belles is a drive-thru liquor store in Louisville, Kentucky. However, this store requires customers to drive directly into the building instead of pulling up to a window. Customers can choose to pre-order alcohol and other pantry items and then pull into the store to pick up their order. For those who have not ordered in advance, items can also be purchased on-site. The idea behind the service is to make it easier for customers to pick up basic items without ever leaving their car.
While it may sound unusual, the drive-in service is ideal for busy consumers who may not have the time to spend all day running errands.
Trend Themes
1. Drive-thru Retail - There is an opportunity to expand drive-thru services beyond fast food, such as retail shopping and grocery pickups.
2. Contactless Purchase - As customers continue to seek out more contactless purchasing options, businesses could expand beyond curbside pickup to drive-thru services.
3. Curated Drive-thru Experiences - Businesses could create more curated experiences for drive-thru services, such as themed or interactive adventures while customers wait for their items.
Industry Implications
1. Retail - Retailers could experiment with drive-thru services to offer customers an alternative to traditional in-store experiences.
2. Grocery - Grocery stores could offer drive-thru pickups, expanding on the existing trend of online ordering and curbside pickup services.
3. Restaurants and Bars - Restaurants and bars could explore drive-thru services as a way to offer convenience to customers who want to order their food and drinks without leaving their car.
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