Since horror movies are continuing to delight fans all over the globe, there's no surprise as to why these examples of grim product branding are utilizing such spooky and eerie tactics to attract consumers.
With violent films and gruesome imagery become such a staple within mainstream movies and television shows, audiences are becoming much more comfortable and nonchalant about the whole concept, encouraging marketers to utilize these spooky references on their product labels. From vodka products that feature supernatural beings on the front to food packages that resemble corpses or skeletons, these grim product branding examples are showcasing that eerie images are becoming a staple within mainstream society.
Sure to attract consumers with an eye for disturbing imagery, these examples of grim product branding will definitely make a bold impact on any retail shelf.
16 Examples of Grim Product Branding

16
Cute Corpselike Branding
Gubble Bum Packaging has a Sinister Inner Layer

15
Fairytale Beer
Grimm Brothers Brewhouse Will Take You Back to Your Childhood
14
Surrealist Alcohol Labels
Sipsmith's Eerie Birdhead Packaging Lures Label-Lovers
13
Supernatural Spirit Branding
Frozen Ghost Vodka Packaging Takes an Eerie Appearance
12
Dangerous Insect-Clad Packaging
Tokyomilk Dark Flirts With Your Sinister Side
11
Hair-Raising Treat Branding
The Spooky Chocolates Packaging Will Make Your Knees Quake
10
Haunting Vino Packaging
Lonely Spirit Wine is Emotionally Riveting and Creepy
9
Sketched Bottle Branding
Michelberger Booze Enchants with Fairytale-Inspired Packaging
8
Grim Gourd Packaging
The Hanging Judge Pumpkin Porter is Dressed up for Halloween
7
Sweet Sticky Spirits
The Stoli Salted Karamel Vodka is Dessert-Inspired
6
Wacky Witch Packaging
Halloween Fanta is Dressed up and Ready for the Spooky Holiday
5
Curious Creature Packaging
The Peat Monster Features an Intricate and Slightly Scary Label
4
Heart-Bursting Java Beans
Death Wish Coffee Serves Up a Mind-Buzzing Brew
3
Spooky Sodas
The Pepsi Halloween Edition is Frightfully Fabulous
2
Fallen Angel Alcohol Packaging
The Grim Imagery of God Send Vodka Ups the Badass Factor for Booze
1
Scary Seasonal Suds
Spooks Ale Unveils Its Halloween-Inspired Brew
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Coffee-Filled Vinyls
Blood Records Created a Special Version of Sabrina Carpenter's Espresso
Comedic Horror Candy Collections
Maynards Bassetts Beetlejuice Beetlejuice Range Arrives Soon
Spooky Infant Essentials
Hello Bello and Beetlejuice Collaborate on Limited-Edition Diaper Designs
Squarish Cinematic Snack Sweepstakes
Doritos x A Minecraft Movie Partnered to Reward Fans
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Halloween-Inspired Pretzel Campaigns
Snyder’s of Hanover Debuts the 'Pretzelface' Campaign
Soda-Inspired Bodycare
Native x Jarritos Reimagines Soft Drink Flavors as Personal Care Scents
Film-Inspired Condiment Ads
GUT New York Forms the Heinz Smiles Campaign to Celebrate Joker 2
Premium Clean-Cut Drink Branding
The Sparkling ICE Branding Refresh Enhances Visibility
Vibrant Summer Packaging Designs
Yeo's First Harvest Green Tea is Reimagined into 'Brattea'
Soda-Inspired Sparkling Waters
Liquid Death Dropped Killer Cola, Doctor Death and Rootbeer Wrath
Recycled Plastic Candy Packaging
Berry Global Group and Mars Launched 100% Recycled Plastic Jars
Flask Phone Cases
Body Vodka Created a Take-Anywhere Transparent Flask Phone Case
Crave-Worthy Nutritious Food Brands
CVS Pharmacy Announced the Launch of Well Market
Literature-Inspired Packaging Designs
Bennet's Good to Read Packs are Informative
Coffin-Shaped Ice Cream Tubs
The Alchemist by JDO Satisfies Consumers' Desire for the Unexpected
Filmic Cold Brew Cans
Coraline Cold Brew is a Special Edition of a Stumptown Coffee Award Winner
Sauce-Inspired QSR Capsules
Wendy's x Lonely Ghost Unveil a Limited Edition Merchandise Collection
Vibrant Snack Packaging Designs
Cooper Street Snacks Has Unveiled a New Packaging Design
Striking Red Device Skins
dbrand Released the 'Carnage' Pattern for its Entire Device Portfolio
Makeup Water Brand Collections
Liquid Death Teams Up with e.l.f. Cosmetics for Corpse Paint Makeup
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Premium Next-Gen Juices
Loom is Introducing "Juice from the Future" for Gen Z
Organic Gradient Sunscreens
COOLA's Sunscreen Packaging Designs Convey Efficacy & Innovation
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Musical Beer Campaigns
Desperados Beer Brings the Latin Vibe with a Dembow Anthem
Drug-Themed April Fool's Gags
Innocean Berlin's Glory Over Pain Corporation Campaign is Satirical
Halloween-Inspired Snacks
Mars Has Released Its Halloween Lineup, Which Includes Seven Products
Spooky Candle Collections
Goose Creek Candle Company Taps Beetlejuice in Its New Capsule
Spooky AR Yogurt Packaging
Chobani Unveiled Interactive Special Edition Halloween Packaging
Sensorial Horror-Inspired Hard Ciders
Angry Orchard Introduced its Hide & Shriek Prank Pack
Paper-Packaged Private Label Wines
The Collective Good Wine Range is Available Now at Target
Horror Manga-Inspired Graphic Tees
UNIQLO and Junji Ito Join on a Special Collection of T-Shirts
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Refreshed Chocolate Bar Logos
Sterling Brands Redesigned its Kit Kat Logo to be Thicker
Eerie Film-Based Deodorant Campaigns
Secret Deodorant Debuts a Beetlejuice Beetlejuice Commercial
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Recyclable Apple Packaging Initiatives
Superfresh Growers Introduces a New Sustainable Packaging
Freshness-Boosting Packaging Stickers
Fresh Inset's Vidre+ Adds Value to Fresh Produce Packaging
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Horror Film-Inspired Footwear
A New Collection of Horrific Crocs Celebrates Halloween Ahead
Mezcal-Branded Streetwear Collections
Dos Hombres Introduces Its Spring Frost Merch Collection
Springtime Holiday Cereal Branding
Lucky Charms Limited-Edition Packaging is Here for Spring
Spooky Lunch Snack Ranges
These General Mills Halloween Products Come in New and Returning Options
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Modern Tissue Brand Makeovers
Turner Duckworth Redesigns the Kleenex Branding Aesthetic
Horror-Inspired Holiday Capsules
HUGO x Tim Burton Debut The Nightmare Before Christmas Merch
Healthy Habit Food Packaging
This Lidl Packaging Update Removes Elements That Appeal to Children
Ghostly Cinematic Donut Ranges
The Krispy Kreme x Ghostbusters Collection Celebrates the 1984 Film
Refreshed Food Packaging Designs
North Coast Organic Marks a Major Update to Its Century-Old Brand
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Halloween-Only Candy Bar Varieties
These New Hershey's Halloween Treats are Arriving for 2024
Basketball-Themed Beverage Campaigns
Athletic Brewing Company Debuts 'From Tip-Off to Title'
Graffiti-Painted Beer Packaging
1664 x André Saraiva Debut a New Vibrant Collaboration
Potent Science-Backed Skincare
Acure Skincare Debuted New Branding and Products for Spring
Actor-Approved Coffee Companies
happy coffee Comes in Three Roasts in Several Formats
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Rebranded Food Delivery Apps
Skip Revamps Its Brand Identity to 'Skip to the Good Part'
Spooky Cartoon Beauty Capsules
Mad Beauty Unveils a Beetlejuice-Inspired Collection
Spoof Sparkling Water Cans
Liquid Death's Can of Art Pokes Fun at a Controversial Work of Art
Video Game-Themed Candy Branding
The Hershey Company and Nintendo Announced a New Partnership
Spooky Interactive Yogurt Packaging
Chobani Flip Greek Yogurt Boasts a Unique Halloween Multipack
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
Milk Carton-Inspired Bubblers
The DGK X GRAV Milk Carton Bubbler is Fashionable
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Brand Identity
AR Glow-in-the-Dark Wines
19 Crimes and Universal Products & Experiences Debuted a Halloween Wine
Artful Bandage Collections
The Met x BAND-AID Collaboration Shares Exclusive First-Aid Products
Edgy Cruelty-Free Cosmetics
Barry M Beauty's Rebrand Embraces Its Rebellious Roots
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Banshee-Inspired Fashion Collections
McQueen’s Spring 2025 Ad Campaign Embraces Irish Folklore
Rebellious Coffee Brands
Rare Breed Coffee Experiments with Bold Flavor Combinations
Imitation Book Accessories
Novel Bookwallets Mimics Novels and Film Books for Small Leather Goods
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
Water Digital Wallet Loyalty Cards
Liquid Death Has Introduced the Liquid Death Country Club
Edgy Gut Health Beverages
Killer Fruit Mashes Up Sparkling Water, Real Fruit Juice & Prebiotics
Vegan Food Branding Updates
Impossible Foods Gets a New Image by the Team at JKR
Value-Based Shopping Apps
Veebs Encourages Consumers to Learn About a Brand's Ethical Values
Nostalgic Game-Inspired Wine Bottles
Finca de la Rica Features Interactive Wine Labels
All-Red Tomato Rebrands
Pomì Unveils a New Sustainable Design to Attract Consumer Attention
Bed Rotting-Themed Brand Campaigns
KIND Snacks Celebrates All KINDs of Good in the New Year
Rebranded Spicy Chip Brands
Frito-Lay Announced it is Reviving Flamin' Hot as its Own Brand
Heritage Brand Boot Ads
Blundstone Launches Global Campaign Celebrating Personal Boot Stories
Modernized Beverage Packaging Designs
Seagram's Escapes Debuts New Packaging and Its Latest Flavor
Spooky Slider Packaging
White Castle Unleashed Limited-Edition Halloween Retail Packaging
High-Concept Brand Campaigns
The ‘Legitimate You’ Campaign Proves Every Brand Can Look Pro
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
Superhero-Themed AR Sodas Cans
Coca-Cola's Marvel Universe Packaging Boasts Immersive Features
Spooky Seasonal Libation Campaigns
The Heineken Meet the Chillers Campaign is Character-Driven
CGI-Generated Brand Updates
Tiger Beer Unveils a CGI-Generated Tiger Stripe Across Multiple Cities
All-Dark Marketing Campaigns
IKEA Introduces its Darkest Campaign Yet with Try Oslo's Help
Customizable White-Label Consumables
Printify Offers On-Demand Consumables for Brands & Businesses
Augmented Reality Wine Bottles
DeBortoli's AR Sinister Wine Enhances the Consumer Experience
Industrial Sci-Fi Backpacks
The SPRAYGROUND x Dune Collection Has an Otherworldly Design
Vibrant Nostalgic Boxed Wine
Gonzo Vino Bridges the Gap Between Eco-consciousness & Quality Wine
Film-Themed AR Designs
White Castle Celebrates the 'Borderlands' Film with Unique Packaging
Paranormal Cartoon Apparel
JOURNAL STANDARD and Ghostbusters Release a Vintage Apparel Capsule
Artistic Monochromatic Wine Branding
The KRINK x Barossa Ink Limited Edition Shiraz is Full Bodied
Heritage-Inspired Sophisticated Whisky Packaging
The Glendronach Distiller Highlights Its Elegance
Eerie Film-Inspired Apps
The 'Welcome To The Afterlife Generator' Transforms Selfies
Spooky Film-Celebrating Cases
Velvet Caviar Releases its Beetlejuice Tech Collaboration
Sour Candy-Inspired Beverages
Hudson-Leramo Beverage Group Partners with WARHEADS
Anime-Inspired Collectible Collections
Fangamer Launches a New Line of Castlevania Merch
Trendy Private Label Launches
Kroger Unveils a Variety of Elevated Options for its Private Label
Social Responsibility-Aligned Corporate Marketing
GoodBrand Impact is a Newly Launched Agency
Halloween-Themed Treat Boxes
The Sugar Plum Halloween Boo Box is Packed with Seasonal Sweets
Phosphorescent Energy Drink Cans
Dynami:t's Cans Glow with Neon and Superbright Effects
Sophisticated Tequila Packaging Designs
El Mayor Tequila Has Unveiled Redesigned Packaging
Ethical Luxury Shopping Platforms
Brimm Reimagines Conscious Consumerism with Curated Designs
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Advanced Printing Techniques
BrandMyDispo Has Introduced Printing Techniques for Custom Mylar Bags
Dystopian Series Apparel
SHEIN and Lionsgate Launch 'The Hunger Games Collection'
QR Code Turkey Branding
This New Butterball Branding Encourages Consumers to Engage with the Brand
Grocer-Branded Merch Ranges
The EREWHON Winter 2024 Merch Collection is Here for the Holidays
Fizzing Skull-Shaped Candy Products
Bebeto Super Sour Scary Skulls Come in Six Flavors
Horror Movie-Inspired Popcorn Buckets
Nosferatu Film Presents the Dynamic Popcorn Coffin Bucket
Celebrity-Coveted Travel Bags
Sprayground Introduces Functional Bag Options for the Holidays
Modernized Soup Packaging Designs
Zoup! Specialty Products Undergoes a Rebranding Initiative
Thermochromic Ink Packaging
Thermochromic Ink Enhances Go-GURT’s New Packaging Experience
Artwork-Adorned Reusable Bags
This Giant Food Reusable Bag Campaign Supports Nonprofits
Playful Baked Good Branding
Whaoo! Filled Crêpes Have Been Rebranded to Target Parents
Gruesome Horror Film Soaps
The Terrifier Blood & Bubbles Soap is Officially Licensed
Frighteningly Festive Candy Products
These New Bazooka Candy Brands Halloween Products are Tasty
Expansive Rebranding Initiatives
MysteryVibe Goes Beyond Sexual Health and into New Markets
Eye-Catching Value Crisp Branding
Discos Snacks are Introducing New Branding for its PMP Products
Farmer-Celebrating Egg Branding
This New NestFresh Branding Puts Farmers in the Spotlight
Revitalized Pasta Packaging Designs
MarketPlace Branding Has Revitalized the Ronzoni Pasta Brand
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Retro Snack Rebrands
Back to Nature Unveils California-Inspired Nostalgic Packaging Design
In-House Screen Printing Services
Brewery Branding Co. Strategically Shifts Its Business Model
Halloween Carbonated Drink Packaging
Tango and 7UP's Two-Litre Packs Get a Spooky Redesign
Nutrition-Focused Cereal Branding
The Cheerios Range is Showcasing New Branding in the UK
Sophisticated Supermarket Sub-Brands
Asda Unveils its 'Exceptional' Brand for High-End Shoppers
Creepy Autumnal Snack Packaging
Walkers Halloween Packs Transform Classic Snacks
Reflection-Encouraging Edible Oil Campaigns
Simply Fresh Marks the New Year with a New Campaign
Cinematic Candy Cases
These New CandyRific Character Candy Cases Celebrate a Classic Film
Failed Digital Product Databases
Dead Product Marketplace is a Graveyard for Abandoned Projects
Sugar Spread Packaging Updates
Fearne & Rosie Taps Bun Studio for its New Tesco Packaging Designs
Dark Forest-Inspired In-House Collections
KA YO Launched its In-House KA YO_Prototype Label
Simplified Fastener Packs
VELCRO Brand's Color-Coded Packaging Inspires & Speeds Up Shopping