Since horror movies are continuing to delight fans all over the globe, there's no surprise as to why these examples of grim product branding are utilizing such spooky and eerie tactics to attract consumers.
With violent films and gruesome imagery become such a staple within mainstream movies and television shows, audiences are becoming much more comfortable and nonchalant about the whole concept, encouraging marketers to utilize these spooky references on their product labels. From vodka products that feature supernatural beings on the front to food packages that resemble corpses or skeletons, these grim product branding examples are showcasing that eerie images are becoming a staple within mainstream society.
Sure to attract consumers with an eye for disturbing imagery, these examples of grim product branding will definitely make a bold impact on any retail shelf.
16 Examples of Grim Product Branding
16
Cute Corpselike Branding
Gubble Bum Packaging has a Sinister Inner Layer
15
Fairytale Beer
Grimm Brothers Brewhouse Will Take You Back to Your Childhood
14
Surrealist Alcohol Labels
Sipsmith's Eerie Birdhead Packaging Lures Label-Lovers
13
Supernatural Spirit Branding
Frozen Ghost Vodka Packaging Takes an Eerie Appearance
12
Dangerous Insect-Clad Packaging
Tokyomilk Dark Flirts With Your Sinister Side
11
Hair-Raising Treat Branding
The Spooky Chocolates Packaging Will Make Your Knees Quake
10
Haunting Vino Packaging
Lonely Spirit Wine is Emotionally Riveting and Creepy
9
Sketched Bottle Branding
Michelberger Booze Enchants with Fairytale-Inspired Packaging
8
Grim Gourd Packaging
The Hanging Judge Pumpkin Porter is Dressed up for Halloween
7
Sweet Sticky Spirits
The Stoli Salted Karamel Vodka is Dessert-Inspired
6
Wacky Witch Packaging
Halloween Fanta is Dressed up and Ready for the Spooky Holiday
5
Curious Creature Packaging
The Peat Monster Features an Intricate and Slightly Scary Label
4
Heart-Bursting Java Beans
Death Wish Coffee Serves Up a Mind-Buzzing Brew
3
Spooky Sodas
The Pepsi Halloween Edition is Frightfully Fabulous
2
Fallen Angel Alcohol Packaging
The Grim Imagery of God Send Vodka Ups the Badass Factor for Booze
1
Scary Seasonal Suds
Spooks Ale Unveils Its Halloween-Inspired Brew
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Comedic Horror Candy Collections
Maynards Bassetts Beetlejuice Beetlejuice Range Arrives Soon
Spooky Infant Essentials
Hello Bello and Beetlejuice Collaborate on Limited-Edition Diaper Designs
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Halloween-Inspired Pretzel Campaigns
Snyder’s of Hanover Debuts the 'Pretzelface' Campaign
Premium Clean-Cut Drink Branding
The Sparkling ICE Branding Refresh Enhances Visibility
Vibrant Summer Packaging Designs
Yeo's First Harvest Green Tea is Reimagined into 'Brattea'
Film-Inspired Condiment Ads
GUT New York Forms the Heinz Smiles Campaign to Celebrate Joker 2
Literature-Inspired Packaging Designs
Bennet's Good to Read Packs are Informative
Minimalist QSR Packaging Designs
This Updated McDonald’s Japan Packaging Includes 70 Updates
Flask Phone Cases
Body Vodka Created a Take-Anywhere Transparent Flask Phone Case
Crave-Worthy Nutritious Food Brands
CVS Pharmacy Announced the Launch of Well Market
Coffin-Shaped Ice Cream Tubs
The Alchemist by JDO Satisfies Consumers' Desire for the Unexpected
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Witty Toy-Brand Horror Posters
LEGO Presents a Range of Playful Horror Posters for the Season
Filmic Cold Brew Cans
Coraline Cold Brew is a Special Edition of a Stumptown Coffee Award Winner
Sauce-Inspired QSR Capsules
Wendy's x Lonely Ghost Unveil a Limited Edition Merchandise Collection
Comic Strip Milk Bottles
Seki Milk Created Artful Bottle Designs to Encourage Dairy Consumption
Condiment Tattoo Bottles
The Heinz Tattoo Bottle Makes It Easier for Fans to Get Inked
Striking Red Device Skins
dbrand Released the 'Carnage' Pattern for its Entire Device Portfolio
Vibrant Snack Packaging Designs
Cooper Street Snacks Has Unveiled a New Packaging Design
Makeup Water Brand Collections
Liquid Death Teams Up with e.l.f. Cosmetics for Corpse Paint Makeup
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Premium Next-Gen Juices
Loom is Introducing "Juice from the Future" for Gen Z
Organic Gradient Sunscreens
COOLA's Sunscreen Packaging Designs Convey Efficacy & Innovation
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Ready-to-Pour Tinned Spirits
Departed Spirits Disrupts the Category with Flask-Like Packaging
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Halloween-Inspired Snacks
Mars Has Released Its Halloween Lineup, Which Includes Seven Products
Spooky Candle Collections
Goose Creek Candle Company Taps Beetlejuice in Its New Capsule
Spooky AR Yogurt Packaging
Chobani Unveiled Interactive Special Edition Halloween Packaging
Sensorial Horror-Inspired Hard Ciders
Angry Orchard Introduced its Hide & Shriek Prank Pack
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Eerie Film-Based Deodorant Campaigns
Secret Deodorant Debuts a Beetlejuice Beetlejuice Commercial
Refreshed Chocolate Bar Logos
Sterling Brands Redesigned its Kit Kat Logo to be Thicker
Cult Movie-Inspired Tumblers
Dragon Glassware Boasts the Mean Girls Burn Book Tumbler
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Recyclable Apple Packaging Initiatives
Superfresh Growers Introduces a New Sustainable Packaging
Freshness-Boosting Packaging Stickers
Fresh Inset's Vidre+ Adds Value to Fresh Produce Packaging
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Mezcal-Branded Streetwear Collections
Dos Hombres Introduces Its Spring Frost Merch Collection
Horror Film-Inspired Footwear
A New Collection of Horrific Crocs Celebrates Halloween Ahead
Animation-Themed Coffee Products
The International Delight Grinch Collection Has Been Expanded
Springtime Holiday Cereal Branding
Lucky Charms Limited-Edition Packaging is Here for Spring
Spooky Lunch Snack Ranges
These General Mills Halloween Products Come in New and Returning Options
Modern Tissue Brand Makeovers
Turner Duckworth Redesigns the Kleenex Branding Aesthetic
Horror-Inspired Holiday Capsules
HUGO x Tim Burton Debut The Nightmare Before Christmas Merch
Ghostly Cinematic Donut Ranges
The Krispy Kreme x Ghostbusters Collection Celebrates the 1984 Film
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Halloween-Only Candy Bar Varieties
These New Hershey's Halloween Treats are Arriving for 2024
Graffiti-Painted Beer Packaging
1664 x André Saraiva Debut a New Vibrant Collaboration
Horror Film-Inspired Cookbooks
The Death for Dinner Cookbook by Zach Neil Has 60 Recipes
Actor-Approved Coffee Companies
happy coffee Comes in Three Roasts in Several Formats
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Edgy Vitality Beverages
Drink Weird and Grateful Dead Teamed Up to Create a Pair of Drinks
Spooky Cartoon Beauty Capsules
Mad Beauty Unveils a Beetlejuice-Inspired Collection
Spooky Interactive Yogurt Packaging
Chobani Flip Greek Yogurt Boasts a Unique Halloween Multipack
Rebranded Food Delivery Apps
Skip Revamps Its Brand Identity to 'Skip to the Good Part'
CGI-Generated Brand Updates
Tiger Beer Unveils a CGI-Generated Tiger Stripe Across Multiple Cities
Milk Carton-Inspired Bubblers
The DGK X GRAV Milk Carton Bubbler is Fashionable
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Brand Identity
AR Glow-in-the-Dark Wines
19 Crimes and Universal Products & Experiences Debuted a Halloween Wine
Video Game-Themed Candy Branding
The Hershey Company and Nintendo Announced a New Partnership
Aluminum-Packaged Kombuchas
Mortal Kombucha Has Introduced Eco-Friendly Aluminum Bottles
Halloween-Inspired Tea Lines
VAHDAM India Releases Halloween-Themed Products for Spooky Season
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Rebellious Coffee Brands
Rare Breed Coffee Experiments with Bold Flavor Combinations
Imitation Book Accessories
Novel Bookwallets Mimics Novels and Film Books for Small Leather Goods
Water Digital Wallet Loyalty Cards
Liquid Death Has Introduced the Liquid Death Country Club
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
Vegan Food Branding Updates
Impossible Foods Gets a New Image by the Team at JKR
Value-Based Shopping Apps
Veebs Encourages Consumers to Learn About a Brand's Ethical Values
Nostalgic Game-Inspired Wine Bottles
Finca de la Rica Features Interactive Wine Labels
All-Red Tomato Rebrands
Pomì Unveils a New Sustainable Design to Attract Consumer Attention
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
Heritage Brand Boot Ads
Blundstone Launches Global Campaign Celebrating Personal Boot Stories
Rebranded Spicy Chip Brands
Frito-Lay Announced it is Reviving Flamin' Hot as its Own Brand
Spooky Slider Packaging
White Castle Unleashed Limited-Edition Halloween Retail Packaging
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
Cringe-Worthy Photo Campaigns
Sour Patch Kids is Challenging Fans to Choose "Cringe or Candy"
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Superhero-Themed AR Sodas Cans
Coca-Cola's Marvel Universe Packaging Boasts Immersive Features
Spooky Seasonal Libation Campaigns
The Heineken Meet the Chillers Campaign is Character-Driven
Customizable White-Label Consumables
Printify Offers On-Demand Consumables for Brands & Businesses
All-Dark Marketing Campaigns
IKEA Introduces its Darkest Campaign Yet with Try Oslo's Help
Iconic Villain Backpacks
Sprayground Debuts 'Scarface' Collaboration with Limited Edition Backpack
Augmented Reality Wine Bottles
DeBortoli's AR Sinister Wine Enhances the Consumer Experience
Industrial Sci-Fi Backpacks
The SPRAYGROUND x Dune Collection Has an Otherworldly Design
Vibrant Nostalgic Boxed Wine
Gonzo Vino Bridges the Gap Between Eco-consciousness & Quality Wine
Film-Themed AR Designs
White Castle Celebrates the 'Borderlands' Film with Unique Packaging
Paranormal Cartoon Apparel
JOURNAL STANDARD and Ghostbusters Release a Vintage Apparel Capsule
Artistic Monochromatic Wine Branding
The KRINK x Barossa Ink Limited Edition Shiraz is Full Bodied
Eerie Film-Inspired Apps
The 'Welcome To The Afterlife Generator' Transforms Selfies
Spooky Film-Celebrating Cases
Velvet Caviar Releases its Beetlejuice Tech Collaboration
Film-Inspired Backpack Desigs
Sprayground Announced a Collaboration with Iconic Film Scarface
Anime-Inspired Collectible Collections
Fangamer Launches a New Line of Castlevania Merch
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Movie Night Drink Packs
Seagram's Escapes Pop & Watch is Full of Seasonal Flavors
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
Heritage-Inspired Sophisticated Whisky Packaging
The Glendronach Distiller Highlights Its Elegance
Halloween-Themed Treat Boxes
The Sugar Plum Halloween Boo Box is Packed with Seasonal Sweets
Phosphorescent Energy Drink Cans
Dynami:t's Cans Glow with Neon and Superbright Effects
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Spooky Soap Bundles
Dr. Squatch's Spooky Suds Include Four Limited-Edition Products
Cult Movies-Inspired Graphic Streetwear
Place+Faces Presents the Film Club Collection
Haunting Cold Brew Coffees
Grim Reaper Coffee Company's RTD Cold Brew Will "Wake the Soul"
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Horror-Themed QSR Short Films
The Jack In The Box 'Feeding Time' Short Film Offers Free Food
Advanced Printing Techniques
BrandMyDispo Has Introduced Printing Techniques for Custom Mylar Bags
Vibrant Spanish Meat Packaging
Onmi Design Re-Imagined Purlom's Branding
QR Code Turkey Branding
This New Butterball Branding Encourages Consumers to Engage with the Brand
Fizzing Skull-Shaped Candy Products
Bebeto Super Sour Scary Skulls Come in Six Flavors
Thermochromic Ink Packaging
Thermochromic Ink Enhances Go-GURT’s New Packaging Experience
Artwork-Adorned Reusable Bags
This Giant Food Reusable Bag Campaign Supports Nonprofits
Refreshing Cherry Beer Labels
Matilda Bay Brewery Debuts New Packaging for Tainted Love Beer
Playful Baked Good Branding
Whaoo! Filled Crêpes Have Been Rebranded to Target Parents
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
Gruesome Horror Film Soaps
The Terrifier Blood & Bubbles Soap is Officially Licensed
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Frighteningly Festive Candy Products
These New Bazooka Candy Brands Halloween Products are Tasty
Expansive Rebranding Initiatives
MysteryVibe Goes Beyond Sexual Health and into New Markets
Eye-Catching Value Crisp Branding
Discos Snacks are Introducing New Branding for its PMP Products
Farmer-Celebrating Egg Branding
This New NestFresh Branding Puts Farmers in the Spotlight
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Revitalized Pasta Packaging Designs
MarketPlace Branding Has Revitalized the Ronzoni Pasta Brand
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
Halloween Carbonated Drink Packaging
Tango and 7UP's Two-Litre Packs Get a Spooky Redesign
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Spooky Halloween-Themed Sodas
These JONES Halloween Sodas Come in Three Options
Nutrition-Focused Cereal Branding
The Cheerios Range is Showcasing New Branding in the UK
Sophisticated Supermarket Sub-Brands
Asda Unveils its 'Exceptional' Brand for High-End Shoppers
Creepy Autumnal Snack Packaging
Walkers Halloween Packs Transform Classic Snacks
Community-Honoring Eerie Graphic Merchandise
Boiler Room Presents its New Capsule for FW23
Cinematic Candy Cases
These New CandyRific Character Candy Cases Celebrate a Classic Film
Quirky Natural Wine Bottles
Thorn & Burrow Wines' Labels are as Unique as the Wine
Failed Digital Product Databases
Dead Product Marketplace is a Graveyard for Abandoned Projects
Sugar Spread Packaging Updates
Fearne & Rosie Taps Bun Studio for its New Tesco Packaging Designs
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Simplified Fastener Packs
VELCRO Brand's Color-Coded Packaging Inspires & Speeds Up Shopping