Tokyomilk Dark Flirts With Your Sinister Side
Susan Keefe — January 3, 2012 — Art & Design
References: loveandtoast & thedieline
Designer Margot Elena recently unveiled her latest work, which she created to house the fragrance company Tokyomilk's new line Tokyomilk Dark. As the name suggests, this intriguing collection of scents flirts with the macabre, sporting such sinister names as 'Arsenic,' 'Bulletproof' and 'Crushed'. One title even playfully references the 80s classic 'Tainted Love'.
The bottles themselves are sleek and simplistic. The solid black containers are a clean rectangular shaped topped with a jet-black cap devoid of any excessive flourish. The labels are silk-screened with white prints of a variety of insects, an octopus, or a feather. The sharp contrast between the color of the container and the stark, shadeless renderings of the figures makes this packaging intriguingly foreboding.
Catch a tantalizing whiff of the dark side with the wide variety of scents available from Tokyomilk Dark.
The bottles themselves are sleek and simplistic. The solid black containers are a clean rectangular shaped topped with a jet-black cap devoid of any excessive flourish. The labels are silk-screened with white prints of a variety of insects, an octopus, or a feather. The sharp contrast between the color of the container and the stark, shadeless renderings of the figures makes this packaging intriguingly foreboding.
Catch a tantalizing whiff of the dark side with the wide variety of scents available from Tokyomilk Dark.
Trend Themes
1. Dark Packaging - Exploring darker design elements and color palates in product packaging.
2. Insect and Creature Imagery - Incorporating nature and creatures into product packaging design as a focal point for branding.
3. Innovative Bottle Shapes - Exploring unique and simplistic shapes for product bottles to stand out on the shelf.
Industry Implications
1. Fragrance - Using unique packaging design to differentiate new fragrance lines from competitors.
2. Cosmetics - Incorporating darker imagery and color schemes into cosmetic packaging to appeal to new audiences.
3. Alcohol - Designing product bottles with unique and simplistic shapes to make them stand out on the shelf.
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