The Krispy Kreme x Ghostbusters Collection Celebrates the 1984 Film
Michael Hemsworth — October 7, 2024 — Lifestyle
References: krispykreme & qsrmagazine
The Krispy Kreme x Ghostbusters Collection is a new lineup of baked goods perfect for avid fans of the namesake film to pick up in celebration of its 40th anniversary. The donut collection consists of four treats in all including the Ghostbusters Cookies N' Creme Doughnut made with OREO, the Slimer Doughnut, Ecto-Sprinkled Doughnut and the Stay Puft Marshmallow Man Doughnut Pull-Apart. Each of the treats are themed with different aspects of the film in mind and are accented by candies themed with imagery from the movie in mind to further achieve the look.
Global Chief Brand Officer Dave Skena spoke on the Krispy Kreme x Ghostbusters Collection saying, "Yes it’s true, these treats are no trick. When it comes to Halloween this year, you know who to call. Krispy Kreme is the gatekeeper to Halloween sweetness and Sony Pictures Consumer Products is the key master to bring spooky-sweet Ghostbusters doughnuts to our fans this year. You’re welcome, Gozer.”
Image Credit: Krispy Kreme
Global Chief Brand Officer Dave Skena spoke on the Krispy Kreme x Ghostbusters Collection saying, "Yes it’s true, these treats are no trick. When it comes to Halloween this year, you know who to call. Krispy Kreme is the gatekeeper to Halloween sweetness and Sony Pictures Consumer Products is the key master to bring spooky-sweet Ghostbusters doughnuts to our fans this year. You’re welcome, Gozer.”
Image Credit: Krispy Kreme
Trend Themes
1. Pop-culture Themed Foods - The Krispy Kreme x Ghostbusters collaboration exemplifies the growing trend of food items being inspired by beloved movies and TV shows, enhancing consumer engagement through nostalgia.
2. Limited-edition Collaborations - Limited-edition food ranges like Krispy Kreme's Ghostbusters Collection create a sense of urgency and exclusivity, driving both brand loyalty and impulse purchases.
3. Nostalgia-focused Marketing - Brands are increasingly leveraging nostalgia-focused marketing campaigns, as seen with Krispy Kreme’s celebration of Ghostbusters’ 40th anniversary, to connect emotionally with consumers and evoke fond memories.
Industry Implications
1. Food & Beverage - The Food & Beverage industry is continually innovating with movie tie-ins and themed products, which appeal to both dedicated fans and general consumers seeking unique and limited-time indulgences.
2. Entertainment Licensing - Entertainment Licensing offers substantial potential as seen with Krispy Kreme’s agreement with Sony Pictures Consumer Products to bring beloved film characters to food, opening new revenue streams and cross-promotional opportunities.
3. Marketing & Advertising - Marketing & Advertising professionals are harnessing nostalgic and pop-culture elements in campaigns, driving consumer excitement and emotional investment through cleverly themed product launches.
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