These genderless beauty innovations range from subculture skincare branding to unisex perfume blends that feature a versatile and sophisticated scent profile. In addition to consumers' growing preference for gender-fluid fashion choices, their interest in like-minded beauty and skincare offerings is also prevalent. Some standout examples of genderless beauty include Electric Ink Tattoo Care's skincare range that is centered around a cultural phenomenon -- body art -- rather than consumers' gender or sexual orientation.
While more mainstream beauty brands are replacing female spokespeople with androgynous models or male brand ambassadors, skin and haircare brands are also following suit by rebranding to appeal to a more diverse demographic. This means adopting minimalist visual identities and packaging that appeals to travelers, fitness enthusiasts or others who are seeking simplicity and convenience while on the go. Mio Skincare's 'Gym Kit' is a winning example that is designed for post-workout use. Rather than targeting men or women, the brand appeals to a community of health-conscious consumers, tied together by their love of fitness.
Other emerging themes in the realm of genderless beauty include chemical-free or naturally sourced ingredients along with those inspired by ancient remedies and cultural rituals.
40 Genderless Beauty Innovations
40
Subculture Skincare Branding
The Electric Ink Tattoo Care Packaging is Inspired by Body Artwork
39
Scandinavian Design Cosmetic Packaging
These Palmolive Product Packaging Designs are Timeless
38
Personalized Shampoo Products
Function of Beauty Makes Customized Shampoo and Conditioner
37
Fragrance-Inspired Sculptures
These Scent Sculptures are as Unique as Their Inspiration
36
Androgynous Eyeshadow Palettes
This Jeffree Star Eyeshadow Palette Consists of Unique Neutrals
35
Citrus-Based Scent Collections
The Diptyque Eau Des Sans Range is Inspired by the Orange Tree
34
Culturally Influenced Skincare Brands
Sakhi Copenhagen Fuses Nordic and Eastern Healing Traditions
33
Smartphone-Inspired Scent Bottles
The 27 87 Perfume Branding is Targeted Towards Millennials
32
Post-Workout Skincare Kits
Mio Skincare's 'Gym Kit' Includes Workout Wipes and a Wonder Gel
31
Warming Charcoal Scrubs
YES TO's Warming Scrub is Naturally Heated by Skin Upon Contact
30
Cactus-Based Cosmetics
Huxley's K-Beauty Products are Made with the "Secret of the Sahara"
29
At-Home Reflexology Kits
Saje's Foot 'Reflexology Rituals' Set Balances with Essential Oils
28
Anime Character Fragrances
The Pokémon Eau de Toilette is a Fragrance for Pokémon Go Players
27
Minimalist Anti-Aging Serums
'The Ordinary' Skincare Chooses Quality Over Fancy Packaging
26
Elemental Skincare Branding
Seaskinne's Packaging is Inspired by Scientific Diagrams
25
Monochromatic Shampoo Branding
'THE PUBLIC ORGANIC' Hair Care Products are Demurely Branded
24
Farm-Sourced Soap Collections
Cobble Hill Soap Offers a Range of Natural Cleansing Products
23
Plant-Based Perfumes
Sigil Scent Specializes in the Creation of Natural Unisex Scents
22
Topographical Skincare Packaging
The Nividiskin French Cosmetics Branding Focuses on Geography
21
Volcanic Facial Mists
Vichy's Facial Spray Nourishes Skin with Mineral-Rich Thermal Water
20
Musical Fragrance Marketing
Moab's Product Page Uses Spotify Playlists to Describe the Fragrance
19
Fluid Perfume Branding
These Fragrance Bottles Are Fluid Through Their Branding
18
Organic Mineral Deodorants
Schmidt's Naturals Charcoal + Magnesium Underarm Deodorant is Effective
17
All-In-One Face Mask Packaging
This Powder Face Mask Provides a Built-In Bowl and Measuring Spoon
16
Detoxifying Shaving Gels
This Binchotan Shaving Product is Infused with Activated Charcoal
15
Gilded Illustrative Perfumes
TokyoMilk's Newest Perfume Collection Aims to Incite Exuberance
14
Crossbreed Hygiene Products
This is a Human and Dog Shampoo That Supports Animal Shelters Too
13
Petrochemical-Free Cosmetic Soaps
The Tangent GC TGC100 Liquid Soaps are Free of Preservatives
12
Cannabis-Infused Pain Remedies
This Topical Oil Relieves Tension With Natural Additives
11
Minty Coffee-Infused Body Washes
The Wash with Joe Coffeemint Body Wash Will Wake You Up in the AM
10
Dust Protection Facial Creams
This Tony Moly Face Cream Protects Against Korea's "Yellow Dust"
9
Collagen-Rich Skin Sprays
Dr. Dennis Gross' C+ Collagen Mist Hydrates and Reboots Cells
8
Tinted Mineral Sunscreens
UNSUN's Natural Sunscreen is Tinted to Suit People of Color
7
Calming Skincare Systems
The Calm & Clear Set from CONTEXT is for Men and Women
6
Single-Use Toner Swabs
The Yoon Dermaline Marine Aqua Peeler Hydrates and Exfoliates
5
Fruit Enzyme Soap Bars
These Soap Bars Were Designed to Improve the Appearance of Skin
4
Activated Charcoal Mouthwashes
Dr. Brite's Activated Charcoal + Mint Mouth Rinse is 100% Organic
3
Charcoal Cleansing Sticks
This 'boscia' Stick Aims to Draw Out Impurities from the Skin
2
Toxin-Reducing Soaps
The Charcoal Zum Bar Goat's Milk Soap Eliminates Epidermal Toxins
1
Skincare Regime Trial Kits
The Ursa Major Healthy Skin Trial Kit Lets You Try Before Committing
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Inclusive Performance Cosmetics
Serena Williams' Wyn Beauty Products are Made to Move
Mind-Body Care Kits
The Sensual Self Kit Joins selfmade's Psychodermatology Collection
Solid Perfume Gels
A'ddict's Minimalist Solid Perfumes Shine on Their Own & Layer Seamlessly
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Made-for-Men Makeup Lines
NuNorm is a New Makeup Brand Created Specifically for Men
Clean Mindful Cosmetics
Sonela's Lip Glosses and Liquid Blushes Fortify the Mind-Skin Connection
Customizable Beauty Brands
The Body Lab Offers Customization Expertise into Body Care
Problem-Solving Youth Skincare
Epic Skincare Shares Purposeful Products for Gen Alpha & Gen Z
24K Gold Skincare Collections
Goldie Lux Skincare Introduces the ONE Collection
Hydrating Bi-Phase Perfumes
Bella Hadid's Ôrəbella Perfumes are Alcohol-Free and Skin-Nourishing
Sustainable Beauty Bars
Sunniemade Offers an Array of Hand + Body and Hair Sustainable Swaps
Multifaceted Personal Fragrances
This H&M Beauty Fragrance Collection Builds a Scent Wardrobe
Spa-Style Body Care
Glossier Unveils the Body Hero Collection with New Formulas and Designs
Skincare Well-Being Campaigns
Neutrogena Celebrates International Self-Care Awareness Day
Inclusive Tampon Branding
Vuokkoset's Tampon for Men Supports Transgender Menstruators
Sensorial Bodycare Duos
Baude Makes "Scent-Centric Bodycare" to Spark Inspiration & Pleasure
Targeted Plant-Based Cosmeceuticals
ID Skin Identity is a Line of Skincare for Gen Z
Intense Unisex Fragrances
Calvin Klein CK One Essence Builds on the Legacy of the Original
Non-Foaming Oil Cleansers
Sans Savon Launched a Non-foaming, Oil-Based Cleanser
Japanese Skincare Collections
MUJI Enhances the J-Beauty Routine with a Line of Powerful Formulas
Performance-Driven Men's Skincare
Shiseido Men Boast Two New High-End Beauty Products
Luxury Skincare Brands
Cozy Earth's Fount Society Emphasizes Natural and Sustainable Products
AAPI-Owned Zero Waste Skincare
Seadrop Skincare Introduces Revolutionary Waterless Facial Cleanser
Expansive Body Care Lines
Kiehl’s Launches Intimate Care Category 'Kiehl’s Personals'
Swedish Skincare American Expansions
Under Your Skin is a Sustainable Swedish Beauty Brand
Post-Gym Skincare Routines
Après Beauty Presents a Convenient High-Performance Skincare Line
Curated Neurobeauty Sets
selfmade's Neurobeauty Bundle Brings Ease to the Skin and Mind
Sensorial Personal Care Products
Osāna Naturals Makes Daily Staples with Functional Fragrances
Solid Personal Care Sticks
WYOS' Everything Set Includes Take-Anywhere Solutions for Skin & Hair
Artist-Created Luxury Beauty Packaging
clé de peau Beauté Taps Artist Florence Blanchard
Calming Fun-Loving Candle Collections
Unbound Glo Offers a Range of Scents That Reduce Stress
Genderless Menstruation Products
Vuokkoset's New Menstrual Care Collection is Gender Neutral
Masculine Gen Z Fragrances
YSL MYSLF is a Refillable Fragrance Redefining Modern Masculinity
Genderless Performance Apparel
Kiko Kostadinov Unveils a Look at the ASICS NOVALIS Series
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Multi-Sensory Shaving Kits
BIC & Lo Bosworth Curated the Soleil Escape 5 Senses Shave Kit
Luxury On-The-Go Skincare Lines
evolvetogether Launched the Convenience-Focused On-The-Go Edit
Wellness-Boosting Skincare Rituals
Consonant Matches Clinically Proven Skincare to Care Pairings
Innovation-Focused Hair Care Lines
TRESemmé's New Brand Identity Includes Sustainable Packaging
Minimalist French Skincare Lines
Doré Offers Clean and Simple Skincare Products for "Lazy Girls"
Luxurious Men's Grooming Gift Sets
Dans Un Jardin Introduces Luxurious Men's Grooming Gift Sets
Intimate Skin Scents
The First Three Pleasing Fragrances Explore the Essence of Skin on Skin
High-Performance Beauty Lines
Varsity Beauty Shares Products Made by Athletes for Athletes
Luxury Herb-Dominant Fragrances
Montblanc Debuts a New Fragrance Line with Four Musky Scents
Sustainable Singaporean Skincare
Belle Femme Offers Inclusive and Accessible Skincare Solutions
Affordable Genderless Fragrances
The 'Arkive Makes Scents Collection' Features Four Scents
Independent Luxury Fragrances
WHO IS ELIJAH Offers Ethical, Gender-Neutral Luxury Fragrances
Antibacterial Perfume Collections
These W. Dressroom New York Scents are for Skin and Fabrics
Microbiome-Friendly Skincare Collections
Manasi 7's MicrobioSkin Line Reinforces the Skin Barrier
Multi-Benefit Beauty Sticks
BOOM! Beauty Supports Maturing and Menopausal Skin
Opulent Beauty Product Expansions
The Prada Beauty Launch Brings the House into a New Realm
Low-Cost Skincare-Inspired Cosmetics
The Onyx Professionals Bath and Body Collection is Hydrating
Modern Men's Skincare Lines
Magnolia League Focuses on Clear Formulations and High Performance
Attraction-Building Fragrance Ads
Fit Check by AXE Speaks to Gen Z Men and Women Alike
Gen Alpha Bodycare Brands
Australian Gen Alpha Brand 'Allkinds' Made its United States Debut
Women-Empowering Self-Care Products
Emmeline Skin is a New Skincare Brand Based in Scottsdale, AZ
Men's Sexual Wellness Companies
Butter Wellness Emphasizes Education, Innovation & Approachability
Luxe All-Purpose Cleansers
Le Labo's All-in-One Cleanser is for the Face, Body, Hair and Soul
Fragrance-Focused Cleaning Products
These Fabulosa Seasonal Collections Have Captivating Scents
Bio-Luxurious Body Creams
CYKLAR is a Genderless, Sustainable Body Care Brand by Claudia Sulewski
Pride Month Perfume Packaging
These Jean Paul Gaultier Perfume Bottles Showcase Keith Haring Art
Water-Based Perfumes
Velvetvelo’s Alcohol-Free Fragrances Preserve the Skin and Its Microbiome
Refillable Aluminum-Bottled Skincare
SunKiss Unveils a Line of Refillable Products in New Bottles
Mind-Skin Connection Kits
Selfmade's Securely Attached Kit Includes a Relationship Psychology Book
Refillable Gourmand Fragrances
Burberry Goddess Eau de Parfum Spotlights Three Unique Vanillas
Functional Fragrance Collections
Pacifica's New Fragrance Collection is Backed by Neuroscience
Adult Anti-Aging Skincare Brands
'Boomer Babe Beauty' Offers a Curated Anti-Aging Collection
Philosophical Beauty Products Expansions
A.P.C. Drops a Skincare Range Inspired by a Special Quote
Microbiome-Friendly Fragrances
State of Change Specializes in Clean, Biocompatible Scents
Genderless Self Care Lines
Prohibition Wellness Offers Premium Wellness Products for Everyone
Influencer-Backed Shaving Products
Sienna Swim Launches the New 'SMOOTH' Razor with Five Blades
Evocative Everyday Fragrances
Modern Magic is a Fun, Affordable Fragrance Brand for Gen Z
Athlete-Centric Body Care Brands
Sloane Stephens Debuts Doc & Glo
Masculine Hybrid Skincare Ranges
Enhanse Men's Hybrid Skincare Supports Skin and Corrects Issues
Science-Driven Skincare Shops
Estée Lauder's Skin Longevity Institute Offers Skin Analysis
Sandal Brand Skincare Launches
Birkenstock Introduces its New Care Essentials Capsule
Culturally Inspired Fragrances
This New Superdry Fragrance Comes in Two Expressions
Refined Body Spray Scents
The Lynx Fine Fragrance Collection Includes Five Aerosol Scents
Waste-Reducing Haircare Systems
Duo Haircare Pairs Powder-Based Products & Refillable Bottles
Teen Skincare Hubs
Indu 101 Educates, Empowers and Inspires Young Beauty Consumers
Mix-and-Match Sensorial Bodycare
Jukebox's Clean-Label Soaps & Deodorants Share Nostalgic Scents
Luxury All-Gender Perfumes
The Les Éternels De Balmain Fragrance Collection Has Eight Scents
Mood-Boosting Musk Fragrances
Jovan's Musk Fragrance Collection Inspires Confidence & Empowerment
Mythological Beauty Collections
Greek Mythology Inspired the Goddess Collection by Nobody's Child
Sustainable Baby Skincare Lines
'Mini Humans' is Eco-Friendly and Safe for Sensitive Skin
Sensorial Plant-Powered Skincare
Doctrine Makes Vegan, Cruelty-Free Skincare with Eco Packaging
Relatable Genderless Fragrances
NOYZ Makes Fragrances Inspired by Real Stories & Raw Feelings
Premium Private Label Skincare
This Walgreens Skincare Range Offers a Low-Cost Yet Premium Option
Shielding Urban Skincare
Urban Kind Supports and Protects City Skin Against the Sun, Smog & Stress
Gen Z-Focused Packaging Enhancements
Free The Birds Designed BareMinerals' Serum Packaging
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Plastic-Free Personal Care Products
Community Goods Touts Eco-Friendly Solutions and Packaging
Ultra-Fresh Cosmetic Fragrances
Lynx Jungle Fresh is Being Added to the Brand's Core Range
Gentle Pre-Teen Skincare
Your Skin Stuff Specializes in Youth-Safe Skincare for Ages Eight to 12
Minimal Affordable Sub-Labels
Target Presents its Own No-Frills Brand with Minimal Design
Men-Targeted Private Label Cosmetics
The Onoxa Men's Grooming Product Range Has a Clean Formula
Athlete-Centric Beauty Campaigns
Milani Cosmetics Partners with Female Athletes
Pod-Style Skincare Packaging
JUNOCO Unveils a Refillable Interchangeable Pod System
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Stackable Skincare Treatments
Dr. Few Skincare Shares Clean, MD-Formulated Skincare
Eco-Friendly Spa Capsules
Divana Unveils a New Sustainable Collection Composed of Eight Scents
Premium Private Label Cosmetics
These Onoxa Skincare Products Respond to Consumer Demands
Accessible Nourishing Skincare
ELLA by Best Skincare Shares Results-Driven Solutions for Women
Japanese Male Skincare Capsules
RÉALI de GELÉE RICH Releases a Men's Skincare Regime
Color-Coded Fragrances
Helio's Color Collection Shares Playful Skin Scents with Luxe Notes
Fluid Fashion Basics Perfumes
The Everybody.World Perfumes are Comfy and Gentle for All to Wear
Microbiome-Supporting Beauty Lines
OM Botanical Unveils a New Skin and Hair Microbiome Line
Empowerment-Committed Beauty Lines
Kindness Powered Skincare Boasts Safe and Quality Formulas
Lightweight Genderless Body Mists
Henry Rose's New Fine Fragrances are Lightweight & Refreshing
Targeted Treatment Packaging
Cosmogen Created Pharma Care Packaging for OTC & Pharmacy Brands
Athlete-Backed Grooming Kits
LeBron James and Maverick Carter Launch The Shop Men's Grooming Line
Botanically-Infused Skincare
Kuumba Made Offers a Legacy of Clean Beauty and Botanical Excellence
Functional Wellness-Promoting Fragrances
Pura Introduces a New Allos Scent Collection for Wellness
Sensorial Performance Haircare
Blake Brown Shares Strengthening & Nourishing Solutions
Streamlined Skincare Solutions
Mio Cosmetics Delivers Straightforward Skincare Routines for All
Simplistic Skincare Essentials
MARLOWE. Presents a Skincare Regime for Gen Z Males
African Botanical Skincare
Lovemore's Ageless Beauty Products Spotlight Potent African Ingredients
Skincare Investment Campaigns
Kiehl's Skin-Vestment Pairs Skincare Solutions and Financial Jargon
Featherweight Skin-First Foundations
No Makeup Makeup Foundation is Hydrating & Skin-Nourishing
Diversity-Promoting Beauty Campaigns
e.l.f. Cosmetics Releases a Thought-Provoking Message
Replenishing Clean Bodycare
Innersense Body Care Gleans from Award-Winning Organic Haircare
Paper Sampling Containers
Arcade Beauty Debuts a Paper-Based Sampling Solution for Beauty Products
Fragrant Refreshing Mists
Skylar's Hair & Body Mists are Lightweight, Clean and Layerable
Playful Artist-Designed Skincare
The Isle Adventure by Innisfree Tells the Story of Ingredients
Silver-Powered Skincare Lines
Silver Biotics' Skincare is Designed to Enhance Skin Health
Holistic Wellness Cosmetics
GPI Beauty The Harmony Collection Has Cosmetic and Skincare Solutions
Youth-Safe Skincare Trios
Girlyish Skincare Shares a Simple, Safe Three-Step Routine for All Ages
Expansive Rebranding Initiatives
MysteryVibe Goes Beyond Sexual Health and into New Markets
Easy Skincare Routine Sets
Ultimate Easy Skincare Duo Kit by Hommeface Caters to Men
Sensitive Skin-Targeted Beauty Ranges
Dermablend Professional Has Introduced a New Skincare Range
Genderless Court-Ready Apparel
Humanrace and evian Create a New, Genderless Athletic Collaboration
Ritualistic Everyday Bodycare
Embodyme Makes Body Care Part of Beauty Routines
Inclusive Intimate Skincare
Beauty Below Revolutionizes Intimate Care for Women of Color
Age-Combating Skincare Lines
Nuxe Unveils its Anti-Aging Skincare Range for Traveling Consumers
Cosmetic Branding Design Initiatives
The AmLactin x Kerasal #UnsexyDesignChallenge is Cheeky
Eco-Conscious Beauty Lines
dhartii is Introducing a New Beauty & Skincare Category
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Elevated Male Grooming Kits
Piramal Pharma Launches the Bohem Men's Grooming Line
Custom Plant-Powered Beauty Treatments
Jasmine Skincare Embraces Plant-based Ingredients & Science
Japanese-Inspired Intimate Care Lines
India's IKEMEN Unveils a New Intimate Care Line for Men