WHO IS ELIJAH Offers Ethical, Gender-Neutral Luxury Fragrances
Grace Mahas — December 9, 2023 — Fashion
References: whoiselijah.us
"WHO IS ELIJAH" is an independent luxury fragrance house established in 2018, making waves in the perfume industry with its cruelty-free and gender-neutral scents. Hand-filled in Sydney, Australia, the brand's fragrances are a blend of ephemeral and monochromatic elements, symbolizing a clean-cut, modernist aesthetic. It's eau de parfums blur gender lines, appealing to a wide audience.
The founder and creative director, Raquel Bouris, redefined the luxury fragrance world with a focus on ethical, gender-neutral scents. Inspired by minimalism and modernity, WHO IS ELIJAH aims to create a comprehensive fragrance wardrobe. Bouris believes fragrance should evoke cherished memories, with the brand's minimalist design allowing wearers to form their own associations.
The collection includes a variety of scents and sets, such as "NOMAD," "WALL STREET," "REBEL ROSE," and more, available in different sizes. The brand also offer a Discovery Set, various trio collections, and special Christmas bundles.
The founder and creative director, Raquel Bouris, redefined the luxury fragrance world with a focus on ethical, gender-neutral scents. Inspired by minimalism and modernity, WHO IS ELIJAH aims to create a comprehensive fragrance wardrobe. Bouris believes fragrance should evoke cherished memories, with the brand's minimalist design allowing wearers to form their own associations.
The collection includes a variety of scents and sets, such as "NOMAD," "WALL STREET," "REBEL ROSE," and more, available in different sizes. The brand also offer a Discovery Set, various trio collections, and special Christmas bundles.
Trend Themes
1. Ethical Luxury Fragrances - Bouris redefined the luxury fragrance world with a focus on ethical, gender-neutral scents.
2. Gender-neutral Fragrance Market - WHO IS ELIJAH's eau de parfums blur gender lines, appealing to a wide audience.
3. Minimalist Fragrance Design - The brand's minimalist design allows wearers to form their own associations with the scents.
Industry Implications
1. Perfume Industry - WHO IS ELIJAH is making waves in the perfume industry with its cruelty-free and gender-neutral scents.
2. Independent Fragrance Houses - WHO IS ELIJAH is an example of an independent fragrance house that focuses on ethical, gender-neutral scents.
3. Luxury Goods Market - WHO IS ELIJAH offers independent luxury fragrances that appeal to a wide audience and redefine the concept of luxury.
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