NuNorm is a New Makeup Brand Created Specifically for Men
Katherine Pendrill — April 7, 2024 — Fashion
Jeff Lau is on a mission to smash stereotypes with his new makeup line for men called NuNorm.
Lau was originally inspired to create NuNorm after watching his son experiment with makeup and nail polish. In an effort to help other men enjoy the same carefree attitude when it came to applying makeup, Lau launched NuNorm. This lineup of makeup designed exclusively for men consists of five essential products: a tinted moisturizer, a buildable complexion stick, a brow pencil, blotting and setting powder, and a makeup brush. The star of the lineup is the Quick Cover complexion stick, which comes in 17 shades and is designed to help conceal blemishes and even out discoloration.
With products specifically formulated to address many common male skincare issues, including acne, redness, enlarged pores, and dry skin, NuNorm offers a wealth of options.
Image Credit: NuNorm, hypebae, nunorm
Lau was originally inspired to create NuNorm after watching his son experiment with makeup and nail polish. In an effort to help other men enjoy the same carefree attitude when it came to applying makeup, Lau launched NuNorm. This lineup of makeup designed exclusively for men consists of five essential products: a tinted moisturizer, a buildable complexion stick, a brow pencil, blotting and setting powder, and a makeup brush. The star of the lineup is the Quick Cover complexion stick, which comes in 17 shades and is designed to help conceal blemishes and even out discoloration.
With products specifically formulated to address many common male skincare issues, including acne, redness, enlarged pores, and dry skin, NuNorm offers a wealth of options.
Image Credit: NuNorm, hypebae, nunorm
Trend Themes
1. Male-centric Makeup - Creating makeup lines specifically tailored for men, like NuNorm, reflects a growing acceptance of gender-neutral beauty products.
2. Inclusive Beauty - Expanding the beauty industry to be more inclusive of men like NuNorm bridges the gap in traditional gender norms.
3. Skincare Innovation - NuNorm's focus on addressing male skincare concerns paves the way for innovative solutions catering to diverse gender identities.
Industry Implications
1. Beauty & Cosmetics - The beauty industry can tap into new markets by developing makeup and skincare lines specifically targeted towards men.
2. Gender-neutral Products - The rise of gender-neutral beauty products, exemplified by NuNorm, presents opportunities for companies to diversify their product offerings.
3. Men's Grooming - NuNorm's emphasis on men's skincare needs signals a shift in the men's grooming industry towards tailored and inclusive solutions.
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