These Scent Sculptures are as Unique as Their Inspiration
Mishal Omar — August 30, 2016 — Fashion
References: dezeen
The gender-neutral fragrances by 'Laboratory Perfumes' are represented in physical form in these scent sculptures.
Designed by the London-based artist Zuza Mengham, the sculptures come together to form an exhibition titled 'Sculpting Scent.' The artist created the crystal-like sculptures using layers of resin and they represent Laboratory Perfumes' fragrances. The artist first visualized the different notes and scents in the fragrances and then interpreted them in physical form. The resulting scent sculptures are beautiful and diverse -- looking like large gemstones with sparse but intricate patterns on the inside.
This unique art exhibition was able to uniquely capture the complexities of fragrances in physical form -- bringing them to life while giving the artist plenty of leeway to interpret the fragrances as she wishes.
Designed by the London-based artist Zuza Mengham, the sculptures come together to form an exhibition titled 'Sculpting Scent.' The artist created the crystal-like sculptures using layers of resin and they represent Laboratory Perfumes' fragrances. The artist first visualized the different notes and scents in the fragrances and then interpreted them in physical form. The resulting scent sculptures are beautiful and diverse -- looking like large gemstones with sparse but intricate patterns on the inside.
This unique art exhibition was able to uniquely capture the complexities of fragrances in physical form -- bringing them to life while giving the artist plenty of leeway to interpret the fragrances as she wishes.
Trend Themes
1. Multi-sensory Experiences - Creating physical representations of intangible products or concepts sparks an opportunity for multi-sensory experiences to enhance consumer engagement.
2. Artistic Interpretation of Products - Collaborating with artists to visually represent products or services in physical form creates unique and memorable brand experiences.
3. Blurring Art and Marketing - Combining art and marketing as seen in the 'Sculpting Scent' exhibit produces a unique marketing approach that blurs the lines between creativity and commerce.
Industry Implications
1. Fragrance and Perfume - The use of art to visually represent fragrances and perfumes opens up a new avenue for marketing that enhances the user's sensory experience.
2. Fine Arts and Sculpture - Artists can use intangible concepts like scents to create visually striking sculptures which can open new avenues for art and sculpture enthusiasts.
3. Branding and Marketing - Branding and marketing experts can collaborate with contemporary artists to blur the lines between art and commerce while creating captivating experiences for their targets.
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