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Performance-Driven Men's Skincare

Clean the Sky - Positive Eco Trends & Breakthroughs

Shiseido Men Boast Two New High-End Beauty Products

— September 5, 2023 — Fashion
Shiseido Men recently introduced two new formulations to its roster of offerings. Catering specifically to the needs of male skin, the Hydrating Lotioon and the Ultimune Power Infusing Serum for Men are sure to supercharge one's skincare routine.

The Hydrating Lotion by Shiseido Men is praised for its non-greasy, water-like consistency. It provides rapid hydration without stickiness, making it suitable for daily use. It also helps improve the skin's barrier function, reduces the look of pores over time, and can be used as an aftershave to prevent roughness and razor burn. The Ultimune Power Infusing Serum, on the other hand, strengthens the skin's inner defenses, delivers antioxidants, and helps resist damage. The formula also provides 32 hours of hydration and is suitable for all skin types.

Both Shiseido Men products are dermatologist-tested, non-comedogenic, and free of parabens and mineral oil.

Image Credit: Shiseido Men
Trend Themes
1. Performance-driven Men's Skincare - Opportunity to innovate in the men's skincare industry by developing performance-driven products specifically tailored to the needs of male skin.
2. Hydrating Lotion with Rapid Absorption - Opportunity to disrupt the skincare industry by introducing a non-greasy, water-like hydrating lotion with rapid absorption that improves skin's barrier function and reduces the look of pores.
3. Ultimune Power Infusing Serum for Enhanced Protection - Opportunity to create a high-performance serum for men's skincare that strengthens the skin's inner defenses, delivers antioxidants, and provides long-lasting hydration.
Industry Implications
1. Skincare - Opportunity to innovate in the skincare industry by creating high-performance products specifically designed for men's skincare needs.
2. Dermatology - Opportunity to disrupt the dermatology industry by developing dermatologist-tested products that cater to the specific needs of male skin.
3. Personal Care - Opportunity to tap into the personal care industry by introducing premium, non-comedogenic products free of parabens and mineral oil for men's skincare routines.
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