As brands look for engaging ways to educate consumers on a product's best uses, many are turning to pop-up eateries as the solution. From pop-up cafes that serve up a menu infused with the featured product to street activations that provide samples, brands are getting creative and giving consumers the VIP treatment in order to cultivate meaningful relationships.
The Campbell's Cantina is a recent food brand pop-up held in Toronto that aimed to highlight the ways in which the brand's pre-made soup products can be prepared with fresh ingredients. The two-week long pop-up featured a local chef who prepared four Campbell's soups infused with fresh ingredients such as hard boiled eggs, beer can-roasted chicken and more.
36 Food Brand Pop-Ups
From Savory Cocktail Pop-Up Bars to Greek Yogurt Taste-Offs:
Rebecca Byers — Feb 11, 2016 — Marketing

36
Experiential Breakfast Pop-Ups
Dorset Cereals Brand Launched a Breakfast Lodge Activation

35
Customizable Ice Cream
This Magnum Ice Cream Pop-Up Shop Puts Customers In Charge

34
Branded Confectionery Kiosks
This Delicious Nutella Pop-Up in Brazil is the First of Its Kind
33
Mysterious Urban Cookie Vaults
The Oreo Wonder Vault is Delighting Passersby in New York City
32
Ice Cream Bar Pop-Ups
Magnum's London Pleasure Store Lets You Customize Your Own Dessert
31
Curbside Cupboard Pop-Ups
This KD Pop-Up Celebrated the Launch of the Brand's New Name
30
Shipping Container Pop-Ups
Taco Bell Opens Up an Eco-Friendly Store at SXSW
29
Savory Cocktail Pop-Up Bars
Crackers Brand Jacob's Hosted a Snacktail Bar in London's Soho
28
Branded Soup Pop-Ups
This Famous Chef is Currently Running the Campbell's Pop-Up Shop
27
In-Store Immersion Pods
The Bompas & Parr 'Taste Pod' Debuted a Thorntons Store in London
26
Festive Chocolate-Covered Pop-Ups
The Cadbury Christmas Grotto is Part of Its UK Advent Tour
25
Experimental Snack Brand Pop-Ups
Snack Brand Ryvita Will Launch an Experiential Pop-Up Cafe
24
Fast Food Pop-Ups
The In-N-Out Burger Pop Up Brings a Teasing Taste to Torontonians
23
Seasonal Beer Experiences
The Stella Artois 'Give Beautifully' Campaign Includes a Pop-Up Bar
22
Customized Candy Studios
Kit Kat's Custom Chocolate Bar Pop-Up Lets Customers Create new Flavors
21
Holiday Candy Pawnshop Pop-Ups
The Skittles Holiday Pawn Shop Trades Candy for Unwanted Gifts
20
Greek Yogurt Taste-Offs
Yoplait Yogurt Competes with Chobani for Customers' Approval and Affection
19
Festival Yogurt Shops
Snog's Yog-Yurt Pop-Up Offers Refreshing Treats to Concert Goers
18
Upscale Fast Food Pop-ups
McDonald’s is Set to Launch an Exclusive Pop-up Restaurant in Japan
17
Grove-Inspired Yogurt Experiences
Onken Recently Held a Yogurt-Themed Fruit Grove Pop-Up in London
16
Virtual Reality Flavor Journeys
The Boursin Sensorium is a VR-Powered 3D Exploration of Cheese
15
Pop-Up Ski Lounges
This Asda Christmas Pop-up Replicates an Après Ski Lodge Experience
14
Luxury Vehicle Garden Pop-Ups
Lexus Recently Partnered with Harvey Nichols for a Garden Pop-Up
13
Nutty Pop-Up Kitchens
Longo's Grocery Store Pop-Up Takes the Form of a Tasty Nutella Creperie
12
Branded Biscuit Installations
Cadbury Created a Giant Tin for the Launch of Dairy Milk Oat Crunch
11
Iconic Candy-Themed Cafes
The 'Cadbury Creme Egg Cafe' Celebrates a Beloved Easter Treat
10
Holiday Pop-Up Lodges
Fortnum & Mason Will Host Workshops at Somerset House
9
Complementary Cooking Academies
The Tesco Flame Academy Sets Up Shop in Store Parking Lots
8
Snowy White Christmas Pop-Ups
The Cadbury Festive Joy Tour Continues to Spread Joy in the UK
7
Cheese-Sampling Photobooths
The Laughing Cow Has Embarked on a Tour Promoting a New Product
6
Easter Candy Pop-Up Cafes
The London Cadbury Creme Egg Pop-Up Has an Adult Ball Pit
5
Branded Pop-Up Pantries
The President's Choice Pop-Up is Helping Consumers Prepare Holiday Meals
4
Sugar-Discarding Stunts
Ricola Encouraged Consumers to Trade Sugar for Herbal Sugar-Free Sweets
3
Festively Personalized Spreads
Marmite's Pop-Up Creates Personalized Product Jars for the Holidays
2
Breakfast Vending Machines
Quaker's Pop-Up Breakfast Vending Machine Doles Out Free Meals
1
Low-Calorie Breakfast Pop-Ups
Miele's Greaseless Spoon Cafe Serves Eats Under 533 Calories
Related Ideas
Canvas Tote NYC Pop-Ups
Lands' End Launched a Personalization Concept Pop-Up Shop in New York
Mixologist-Crafted Beverage Creations
PepsiCo will Host a 'DRIPS by Pepsi' Pop-Up in New York
Hong Kong Pizza Popups
'Pop Up Pizza Hut' Pops Up on Rivals' Doorsteps During Lunch Hour
Multisensory French Fry Pop-Ups
The McCain Happy Frydays Café Shares an Over-the-Top Menu
Soda-Branded Casual Apparel
poppi Collaborates with Target to Celebrate its 'Cream Soda' Flavor
Immersive Fashion Pop-Ups
SHEIN Launches Multi-Category Toronto Shopping Experience This Spring
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
Traveling Luxury Retail Events
The Bal Harbour Shops Access Pop-Up Tour is a Unique Concept
Modern Newsstand Skincare Pop-Ups
Neutrogena x AIRE Health Hosted a Thematic Event
Uniquely Commemorative Skincare Pop-Ups
Glow Recipe will Host a Beauty Night Market in L.A.
Fragrance-Inspired Airport Cafes
The Miss Dior Pop-Up at Changi Airport Offers a Unique Experience
College-Targeted Food Pop-Ups
Uber Hosts 'The One Shop' Across University Campuses
Festive Cocktail Bar Pop-Ups
Blitzen's Bar Puts a Seasonal Spin on Classic Cocktails & Mocktails
Secret Skincare Pop-Ups
The 'Hey It’s CeraVe Pop-Up' Offers an Interactive Experience
Dubai Chocolate Pop-Ups
FIX Dessert Chocolatier's Pop-Up Concept Features Viral Favorites
Grocer-Inspired Beauty Retail Pop-Ups
The Benefit Benemart Holiday Concept Shop is at Selfridges
Unique TV Series Pop-Ups
Lillet x Emily in Paris Presents the Café de Lillet Experience in NYC
90's Archival Footwear Pop-Ups
Dr. Martens Hosted a 'Buzz Bus' in NYC
Vibrant Beauty Brand Pop-Ups
Gisou will Host an Immersive Miami-Style Pop-Up
AI-Powered Bakery Pop-Ups
The Betty Crocker Dream Bake Studio Beats "Baker's Block" with AI
Large-Scale Apéritif Activations
Aperol Kicked Off its 'Summer of Spritz Campaign' in NYC
Limited-Time QSR Summer Menus
Starbucks' Summer Menu Revives Seasonal Favorites and Adds New Items
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Miniature Collectible Pop-Ups
MGA Entertainment's World of Miniverse Brings Collectibles to Life
Selective Retail Pop-Ups
'Woolrich Black Label' by Todd Snyder is Taking a New Retail Approch
Fruit-Stand-Inspired Vodka Pop-Ups
Kylie Jenner’s Canned Vodka Soda will Host an Event in NYC
Indian-Inspired Boba Beverages
Tim Hortons India's Summer Poppers Blend Boba with Local Flavors
Gamified Beauty Pop-Ups
The Players' Lounge Pop-Up by NARS Spotlights Complexion Products
Las Vegas Cognac Pop-Ups
LOUIS XIII Cognac Hosts an Exclusive Vegas Boutique Pop-Up
Functional Effervescent Refreshments
Bloom Pop Will Arrive in Five Flavors
Nostalgic Luxury Pop-Ups
Celine's Zhangyuan Pop-Up Brings French Riviera Magic to Shanghai
Hydration-Focused Pop-Ups
Thorne Launched Its 'Just Add Water' Activation in NYC
Korean Skincare Celebrations
Innisfree Canada Launches Matcha Mart Pop-Up In Toronto
Soda Can Revamps
Functional Beverage OLIPOP Reveals New Can Format
Dirty Soda Drive-Thrus
Olipop's Pop-Up Served Spicy Pickle Sodas and Cereal Milk Sodas
Beer-Infused Dessert Pop-Ups
Lakewood Brewing Company Partners with Sweet Dol-Ings
Functional Flavorful Yogurt Pouches
These Yoghurt Pouches from The Collective Come in Six Options
Luxe Pop-Up Experiences
Victoria Beckham Beauty Hosts an 8-Day Pop-Up for New Fragrance Launch
Confessional Cafe Pop-Ups
KitchenAid Caffeine Confessions Celebrates Being Your Own Barista
Fan-Centered Stadium Menus
Kellanova Shared a Special Menu for Cheez-It and Pop-Tarts Bowl Games
Reprised Soda Flavors
OLIPOP Reintroduced its 'Orange Cream' Soda and Launches a Soda Drive-Thru
Feel-Good Kombucha Pop-Ups
Lipton Ice Tea's Komboomcha Box Shared the Joy of Dance & Music
Amalfi Coast-Inspired Pop-Ups
e.l.f. Cosmetics Hosted a Beach Club Activation in Brooklyn
Toaster Pastry Galleries
The Pop(T)Art Gallery Recreates Iconic Artwork with Pop-Tarts
Interactive Skincare Labs
Cetaphil Launched an Educational Pop-Up Experience in Downtown Toronto
Protein Beverage Pop-Ups
Premier Protein will Host a Proffee Pop-Up at Toronto's Union Station
Mobile Tea Pop-Up Trucks
Sandy Liang is Launching a Partnership with HeyTea for New York Patrons
Cheeky Food-Focused Soda Campaigns
The 'Share a Pepsi' Campaign Encourages Pairing with Food
Feline-Inspired Culinary Experiences
Purina Fancy Feast Creates Human-Friendly Italian Pop-Up
Pop-Culture-Inspired Soda Drinks
Cool Sips Embraces Pop Culture Moments with Themed Drinks
Next-Gen K-Beauty Pop-Ups
MUSKAT Hosted a Five Day Immersive Experience in L.A.
Experiential Alcohol Pop-Ups
The Cheoreom X Krush Somaek Pocha Experience Opens in Seoul
Mixtape-Inspired Cafe Drinks
The New Dutch Bros Spring Menu Features Three Drink Options
Temporary Design Pop-Ups
ORIGIN MADE Hosts a Pop-Up in Copenhagen's Historic Hotel D'Angleterre
Pop-Up Pizza Box Tables
Pizza Hut's Moving Box Table Saves People from Eating on the Floor
Immersive Coffee Pop-Ups
Ninja will Host the Ninja Luxe Café 'House of Vibes' Event in NYC
Mini Pizza Pop-Up Venues
Pizza Hut Opens a Tiny Pizza Pop-Up for its Personal Pan Pizza
Premium Athleisure Retail Concepts
CASA FILA is an Experiential Pop-Up in NYC
Pop-Up Art Gallery Cafes
The Saatchi Flowers Signature Cappuccino Was Created by Lavazza
Daytime Coffee Mixers
The Coffee Party is Toronto's New Daytime Function Serving Coffee and Treats
Accessory-Based NYC Pop-Ups
Claire’s x Lil Sweet Treat Partner for a Vibrant NYC Pop-Up
Immersive Haircare Pop-Ups
The Kérastase House of Gloss Shares Hair Transformation & Education
Experiential Marketing Campaigns
MIKE AND IKE, HOT TAMALES, and Marvel Team Up for Campus Tour
Vibrant Functional Energy Drinks
HappyPop Boasts Colorful Packaging & Performance-Driven Formulas
Beautifying Pre-Concert Pop-Ups
Tequila Rose's Break in Case of Glam-ergency Refreshed Music Fans
Immersive Intimate Brand Pop-Ups
The Knix Pop-Up in Yorkdale Shopping Centre is Exciting
Festive Irish-Inspired Pop-Ups
Freehouse Collective Debuts the Barrelman: Spirits of Dublin Pop-Up
Cookie-Inspired Breakfast Pastries
Pop-Tarts x Girl Scouts Toaster Pastries Come in Two Flavors
Luxury Fabric Pop-Ups
The Extreme Cashmere Pop-Up Brings Luxe Sustainability to NYC
Vintage Camera Experiences
Nikon’s Vintage Pop-Up Diner Teases the Past at Yorkdale Mall
Local Restaurant Campaigns
PEPSI X Kelly Rowland Present the Local Eats Better With Pepsi Program
Saloon-Style Beauty Pop-Ups
Clarins' Sweetheart Saloon Celebrates New Lip Products & Shades
Cowboy-Themed Dairy Pop-Ups
MilkUP will Host a County Fair Pop-Up in Toronto
Luxurious Lipstick Pop-Ups
Valentino Beauty will Host a Spike Valentino Pop-Up in NYC
Immersive Summer Pop-Ups
Guildford Town Centre Will Present the 'Spring Fling' Pop-Up Experience
Tiki-Inspired Cocktail Pop-Ups
Omni Hotels & Resorts' Tiki Social Shares Curated Summery Cocktails
Soft-Pink Wellness Bars
Yorkville Village’s BetterBar Offers Healthy Dining in Toronto
Gameshow-Style Pop-Ups
The Jo Malone Christmas Special Attracts Visitors with a Prize Wheel
Scandinavian-Inspired Yurt Pop-Ups
ABSOLUT will Host NORDIC by BarChef in Toronto
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Apparel-Themed Pop-Up Cafes
UNIQLO Unveils its Spring/Summer LifeWear Collection and Coffee Pop-Up
Discerning Drinker Pop-Ups
Fentimans' Pop-Up Inspires People to Choose More Interesting Beverages
Flea-Market-Inspired Brand Experiences
CASEKOO Hosted a DIY Experience in Beijing
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Personalized Pint Pop-Ups
The World of Guinness Created Community During the Holiday Season
Jellybean-Infused Popcorn Snacks
The Popcorn kitchen Jelly Beans Popcorn Kit is Nostalgic
Multisensory Dairy-Free Pop-Ups
The Pint of No Return by So Delicious Aims to Change Minds
Custom-Made Snacks
The KIND Bar Offers a Sensory Snack Experience
Y2K Mall Pop-Ups
Vita Coco's Nostalgia Mall Pop-Up Revives 2000s Mall Culture
Fusion Pretzel Snacks
Pop'ums Mix a Pretzel's Crunchiness and Popcorn's Lightness
Transportive Italian Pop-Ups
House of Peroni Nastro Azzurro Hosts an Immersive Event at TIFF 2024
Fashion Lifestyle Pop-Up Events
Sundae School Hosts Their First Pop-Up in London
Festive Bourbon Pop-Ups
The Winter Wheat Wonderland Brings a Taste of Kentucky to NYC
Pop-Up Dining Experiences
Japanese Ski Resort Welcomes Alpine Cocktail Bar and Restaurant
Super Bowl Drive-Thru Commercials
Taco Bell Debuts Its Live Más Drive-Thru Cams Campaign
Seasonal Menu Launches
The Cottage Cheese Unveils a Bold New Summer Menu in Kensington Market
Singer-Inspired Pop-Up Cafes
Cash App & Sabrina Carpenter Opened a Short N' Sweet Cafe in NYC
Pop Culture Bars
Basic is Building a Sports Bar for Pop Culture Fans
Tex-Mex Cafe Concepts
Taco Bell is Doubling Down on Drinks with Its New Live Más Cafe Concept
Collaborative Digital Coffee Campaigns
illy Launches its Digital Content Series 'Coffee Break'
Nostalgic Branded Pop-Up Events
AriZona Iced Tea Launches a New York City Pop-Up Event
Chinese Tea Brand Pop-Ups
HEYTEA Celebrated a Successful Expansion into the French Market
Engaging Branded Pop-Up Kitchens
SOWN Celebrated the Launch of Its Oat Cold Foaming Cream
Takeaway-Inspired Snacks
Wall's Pastry Launches Takeaway Pockets to Appeal to Younger Shoppers
Popcorn-Inspired Pretzel Snacks
Snack Factory Pop’ums Come in Three Flavor Options
Local Eatery-Elevated Soda Campaigns
Pepsi is Running Immersive Experiences for the Super Bowl LIX
Mobile Collagen-Branded Trucks
Revive Collagen Boosts Engagement with Branded Mobile Truck
Elevated Holiday Dining Experiences
Gladstone House will Host Melody's Holiday Pop-Up
Cafe-Inspired Skincare Events
Sweet July Skin Hosted a Unique Party for its Coffee Fix Night Cap
Grape-Flavored Better-For-You Sodas
Culture Pop Soda Emphasizes Whimsical Branding and Good Flavor
Cracker-Flavored Bagel Spreads
The PopUp Bagels x Cheez-It Spreads Celebrate the Super Bowl
Convenience-Focused Bold-Flavored Products
Summer Fresh® Introduces Three New Flavorful Products
Market-Inspired Pop-Ups
La Plaza Johanna Ortiz Brings Colombian Warmth to Paris in New Pop-Up
Crafted Holiday Activations
Loews Hotels & Co will Offer Festive Pop-Ups and Seasonal Sips
Superfood Cafe Expansions
nutbar Opens Fifth Location with Holistic Menu Offerings
Customer-Exclusive Brand Trips
Cocokind is Hosting a Customer Brand Trip to Napa Valley in 2025
Pizza Rental Pop-Ups
Daiya's Crustbuster Invited Visitors to Sample Dairy-Free Flavors
40s-Style Breakfast Diners
Alpro's Early Birds Diner Pop-Up Resembles a Famous Painting
Pickleball-Themed Cosmetics Pop-Ups
MAC Hosted a Glow Play Summer Activation in Toronto
Latino-Inspired Rebranding Initiatives
Kiosco is a Bold and Colorful Latina-Owned Food Brand
French Peach Liqueur Pop-Ups
Juliette Liqueur will Host an NYC Event with Bottle Engravings
Modernized Soup Packaging Designs
Zoup! Specialty Products Undergoes a Rebranding Initiative
Spooky Lunch Refreshment Branding
The Capri-Sun Halloween Pouches are Limited-Edition
Language App Pop-Ups
Duolingo Hosted an Interactive Street Society Event in Soho
Interactive Unboxing Activations
Peperami Created a Dynamic Chicken Tikka Skewers Experience
Candy Bar-Infused Cream Cheeses
PopUp Bagels is Launching a Limited-Edition Butterfinger Shmear
Appetizer-Themed Holiday Campaigns
Summer Fresh® Debuted 12 Days of Appetizer Recipes
Revived Decade-Themed QSR Menus
This New Taco Bell Menu Has Five Nostalgic Offerings
Gin-Paired Popcorn Snacks
Popcorn Kitchen & Craft Gin Club Joined Forces to Delight Gen Z
Breakfast Brand Digital Platforms
Kellogg’s Town Engages Fans in an Entertaining and Personal Way
Appetizer-Inspired Pizza Recipes
Casey's Jalapeño Popper Pizza is Launching for Football Season
Cheerful Holiday Pop-Up Bars
Ginger’s Cocktail Bar offers Torontonians a festive retreat
Prepackaged Street Food Sandwiches
The Urban Eat Urban Street Range Has Three Options
Festival-Themed Retail Snack Campaigns
Kellanova Announced Flavour Fest ’25 in the UK
Franchised Popular Bagel Stores
PopUp Bagels Has Opened Its First Location in Boston
Mystery Ice Cream Shops
Surprise Scoop Invites Ice Cream Lovers to Play Flavor Roulette
Streetstyle Flavor Campaigns
Old El Paso's Turn It Up Entices Gen Z to Try Its Street Vibes Range
Luxurious Wine Pop-Ups
Kim Crawford will Host a Golden Wine Lounge at The Well Toronto
Pop-Up Test Kitchens
Apothic's Your Signature Taste Helps Home Cooks Refine Signature Recipes
Craft Pizza Restaurant Flavors
Your Pie Announced its 'Craft Series' of Pizza and Wing Flavors