As brands look for engaging ways to educate consumers on a product's best uses, many are turning to pop-up eateries as the solution. From pop-up cafes that serve up a menu infused with the featured product to street activations that provide samples, brands are getting creative and giving consumers the VIP treatment in order to cultivate meaningful relationships.
The Campbell's Cantina is a recent food brand pop-up held in Toronto that aimed to highlight the ways in which the brand's pre-made soup products can be prepared with fresh ingredients. The two-week long pop-up featured a local chef who prepared four Campbell's soups infused with fresh ingredients such as hard boiled eggs, beer can-roasted chicken and more.
36 Food Brand Pop-Ups
From Savory Cocktail Pop-Up Bars to Greek Yogurt Taste-Offs:
Rebecca Byers — Feb 11, 2016 — Marketing
36
Experiential Breakfast Pop-Ups
Dorset Cereals Brand Launched a Breakfast Lodge Activation
35
Customizable Ice Cream
This Magnum Ice Cream Pop-Up Shop Puts Customers In Charge
34
Branded Confectionery Kiosks
This Delicious Nutella Pop-Up in Brazil is the First of Its Kind
33
Mysterious Urban Cookie Vaults
The Oreo Wonder Vault is Delighting Passersby in New York City
32
Ice Cream Bar Pop-Ups
Magnum's London Pleasure Store Lets You Customize Your Own Dessert
31
Curbside Cupboard Pop-Ups
This KD Pop-Up Celebrated the Launch of the Brand's New Name
30
Shipping Container Pop-Ups
Taco Bell Opens Up an Eco-Friendly Store at SXSW
29
Savory Cocktail Pop-Up Bars
Crackers Brand Jacob's Hosted a Snacktail Bar in London's Soho
28
Branded Soup Pop-Ups
This Famous Chef is Currently Running the Campbell's Pop-Up Shop
27
In-Store Immersion Pods
The Bompas & Parr 'Taste Pod' Debuted a Thorntons Store in London
26
Festive Chocolate-Covered Pop-Ups
The Cadbury Christmas Grotto is Part of Its UK Advent Tour
25
Experimental Snack Brand Pop-Ups
Snack Brand Ryvita Will Launch an Experiential Pop-Up Cafe
24
Fast Food Pop-Ups
The In-N-Out Burger Pop Up Brings a Teasing Taste to Torontonians
23
Seasonal Beer Experiences
The Stella Artois 'Give Beautifully' Campaign Includes a Pop-Up Bar
22
Customized Candy Studios
Kit Kat's Custom Chocolate Bar Pop-Up Lets Customers Create new Flavors
21
Holiday Candy Pawnshop Pop-Ups
The Skittles Holiday Pawn Shop Trades Candy for Unwanted Gifts
20
Greek Yogurt Taste-Offs
Yoplait Yogurt Competes with Chobani for Customers' Approval and Affection
19
Festival Yogurt Shops
Snog's Yog-Yurt Pop-Up Offers Refreshing Treats to Concert Goers
18
Upscale Fast Food Pop-ups
McDonald’s is Set to Launch an Exclusive Pop-up Restaurant in Japan
17
Grove-Inspired Yogurt Experiences
Onken Recently Held a Yogurt-Themed Fruit Grove Pop-Up in London
16
Virtual Reality Flavor Journeys
The Boursin Sensorium is a VR-Powered 3D Exploration of Cheese
15
Pop-Up Ski Lounges
This Asda Christmas Pop-up Replicates an Après Ski Lodge Experience
14
Luxury Vehicle Garden Pop-Ups
Lexus Recently Partnered with Harvey Nichols for a Garden Pop-Up
13
Nutty Pop-Up Kitchens
Longo's Grocery Store Pop-Up Takes the Form of a Tasty Nutella Creperie
12
Branded Biscuit Installations
Cadbury Created a Giant Tin for the Launch of Dairy Milk Oat Crunch
11
Iconic Candy-Themed Cafes
The 'Cadbury Creme Egg Cafe' Celebrates a Beloved Easter Treat
10
Holiday Pop-Up Lodges
Fortnum & Mason Will Host Workshops at Somerset House
9
Complementary Cooking Academies
The Tesco Flame Academy Sets Up Shop in Store Parking Lots
8
Snowy White Christmas Pop-Ups
The Cadbury Festive Joy Tour Continues to Spread Joy in the UK
7
Cheese-Sampling Photobooths
The Laughing Cow Has Embarked on a Tour Promoting a New Product
6
Easter Candy Pop-Up Cafes
The London Cadbury Creme Egg Pop-Up Has an Adult Ball Pit
5
Branded Pop-Up Pantries
The President's Choice Pop-Up is Helping Consumers Prepare Holiday Meals
4
Sugar-Discarding Stunts
Ricola Encouraged Consumers to Trade Sugar for Herbal Sugar-Free Sweets
3
Festively Personalized Spreads
Marmite's Pop-Up Creates Personalized Product Jars for the Holidays
2
Breakfast Vending Machines
Quaker's Pop-Up Breakfast Vending Machine Doles Out Free Meals
1
Low-Calorie Breakfast Pop-Ups
Miele's Greaseless Spoon Cafe Serves Eats Under 533 Calories
Related Ideas
Luxury Bag Pop Ups
Hermès Debuted a Designer Bag Installation Pop Up in Manhattan
Canvas Tote NYC Pop-Ups
Lands' End Launched a Personalization Concept Pop-Up Shop in New York
Mixologist-Crafted Beverage Creations
PepsiCo will Host a 'DRIPS by Pepsi' Pop-Up in New York
Cleverly-Disguised Fountain Cups
Pepsi's Latest Campaign Stunt Introduced 'Undercover Cups'
High-Profile Brand Launch Events
NO CAP! Soda Pop is Launching with Marshmello on August 4th
Multisensory French Fry Pop-Ups
The McCain Happy Frydays Café Shares an Over-the-Top Menu
Soft-Pink Cosmetics Pop-Up Stores
This Kylie Cosmetics Pop-Up Store Featured Bestsellers
Uniquely Themed Chocolate Bars
Compartés Launches Summer Chocolate Bar Capsules
Spontaneous Summer Picnics
Absolut Vodka & Sprite's HANGOUT-OF-HOME Inspires Unplanned Gatherings
Traveling Luxury Retail Events
The Bal Harbour Shops Access Pop-Up Tour is a Unique Concept
Dish-Inspired Plushie Pop-Ups
Jellycat's 'Fish & Chips' Pop-Up is a Uniquely British Experience
Eco-Friendly Retail Pop-Ups
Stella McCartney's Ibiza Pop-Up Uses Recycled Wood; Efficient Lighting
Soda-Inspired Guacamole Flavors
Avocados from Mexico® Has Partnered with Poppi for Pop-Guac
College-Targeted Food Pop-Ups
Uber Hosts 'The One Shop' Across University Campuses
Uniquely Commemorative Skincare Pop-Ups
Glow Recipe will Host a Beauty Night Market in L.A.
Festive Cocktail Bar Pop-Ups
Blitzen's Bar Puts a Seasonal Spin on Classic Cocktails & Mocktails
Grocer-Inspired Beauty Retail Pop-Ups
The Benefit Benemart Holiday Concept Shop is at Selfridges
Immersive F1 Pop-Ups
La Maison Tifosi Nastro Azzurro 0.0% Features a Scuderia Ferrari Car
Unique TV Series Pop-Ups
Lillet x Emily in Paris Presents the Café de Lillet Experience in NYC
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Creamsicle-Flavored Cream Cheeses
Poppi & PopUp Bagels Created a Special-Edition Cream Cheese
AI-Powered Bakery Pop-Ups
The Betty Crocker Dream Bake Studio Beats "Baker's Block" with AI
Digital Cosmetics Pop-Ups
Oh My Cream! Launched a Digital Pop-Up to Showcase Nine Brands
Personalized Digital Playgrounds
Pringles Poptopia is an Immersive, Engaging Experience for Fans
Desert-Inspired Boutique Pop-Ups
Amouage Hosted an Omani Desert Pop-Up in L.A.
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Demystifying Skincare Pop-Ups
The Power Of Simple Experience Pop Empowers Consumers
Selective Retail Pop-Ups
'Woolrich Black Label' by Todd Snyder is Taking a New Retail Approch
Action Movie Pop-Up Cafes
The Deadpool & Wolverine Pop-Up Cafe is Coming to Tokyo
Break-Encouraging Soda Branding
The Diet Coke Break Campaign Includes Customized Cans
Fruit-Stand-Inspired Vodka Pop-Ups
Kylie Jenner’s Canned Vodka Soda will Host an Event in NYC
Mobile Truck Gloss Pop-Ups
Glossier Brings Balm DotWorld Mobile Truck to NYC This Summer
Las Vegas Cognac Pop-Ups
LOUIS XIII Cognac Hosts an Exclusive Vegas Boutique Pop-Up
Parisian Chicken Wing Pop-Ups
Wingstop's House of Flavor Marks the Start of Growth Plans in Paris
Convenient Store-Themed Pop-Ups
Lee Kum Kee Showcased its Ingredients with Retro Flare
Soda Can Revamps
Functional Beverage OLIPOP Reveals New Can Format
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Personalized Embroidery Pop-Ups
Battersea Power Station's Botanical Atelier Enhances Spring Style
Functional Flavorful Yogurt Pouches
These Yoghurt Pouches from The Collective Come in Six Options
Confessional Cafe Pop-Ups
KitchenAid Caffeine Confessions Celebrates Being Your Own Barista
Luxe Pop-Up Experiences
Victoria Beckham Beauty Hosts an 8-Day Pop-Up for New Fragrance Launch
Toaster Pastry Galleries
The Pop(T)Art Gallery Recreates Iconic Artwork with Pop-Tarts
Amalfi Coast-Inspired Pop-Ups
e.l.f. Cosmetics Hosted a Beach Club Activation in Brooklyn
Ice Cream Sandwich Pop-Ups
Chips Ahoy! Pop-Up to Serve Free Ice Cream in NYC
Protein Beverage Pop-Ups
Premier Protein will Host a Proffee Pop-Up at Toronto's Union Station
Mobile Tea Pop-Up Trucks
Sandy Liang is Launching a Partnership with HeyTea for New York Patrons
Interactive Skincare Labs
Cetaphil Launched an Educational Pop-Up Experience in Downtown Toronto
UK Beauty Summer Pop-Ups
Mecca Cosmetica is Hosting a Summer Pop-up in London and Manchester
Plant-Based Breakfast Menus
Alpro and a Michelin-Trained Chef Collaborated on Inspiring Eats
Premium Athleticwear Pop-Ups
Reigning Champ Announces Pop-Up in Toronto’s Yorkdale Centre
Terrace Brand Endeavors
Louis Vuitton Features its Latest Collection at a Beachfront Pop-Up
Experiential Alcohol Pop-Ups
The Cheoreom X Krush Somaek Pocha Experience Opens in Seoul
Immersive Gondola Displays
ColourPop is Getting a New Immersive Makeover at ULTA
Pop-Up Pizza Box Tables
Pizza Hut's Moving Box Table Saves People from Eating on the Floor
Immersive Coffee Pop-Ups
Ninja will Host the Ninja Luxe Café 'House of Vibes' Event in NYC
Premium Athleisure Retail Concepts
CASA FILA is an Experiential Pop-Up in NYC
Mini Pizza Pop-Up Venues
Pizza Hut Opens a Tiny Pizza Pop-Up for its Personal Pan Pizza
Pizzeria-Branded Shake Pop-Ups
Domino’s Shake Stand is Located in the Omotesando Area in Tokyo
Vibrant Functional Energy Drinks
HappyPop Boasts Colorful Packaging & Performance-Driven Formulas
Authentication Awareness Pop-Ups
The RealReal Pop-Up Showcases Handbags at Dupe Store Installation
Immersive Intimate Brand Pop-Ups
The Knix Pop-Up in Yorkdale Shopping Centre is Exciting
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Protein Ice Cream Pop-Ups
Premier Protein Will Activate a Scoop Shop in NYC
Local Restaurant Campaigns
PEPSI X Kelly Rowland Present the Local Eats Better With Pepsi Program
Vintage Camera Experiences
Nikon’s Vintage Pop-Up Diner Teases the Past at Yorkdale Mall
Cowboy-Themed Dairy Pop-Ups
MilkUP will Host a County Fair Pop-Up in Toronto
Luxurious Lipstick Pop-Ups
Valentino Beauty will Host a Spike Valentino Pop-Up in NYC
Jazz Club Dining Pop-Ups
The Pollo Lounge by Chain Shared an Evening of Elevated Bites & Music
Soft-Pink Wellness Bars
Yorkville Village’s BetterBar Offers Healthy Dining in Toronto
Scandinavian-Inspired Yurt Pop-Ups
ABSOLUT will Host NORDIC by BarChef in Toronto
Gameshow-Style Pop-Ups
The Jo Malone Christmas Special Attracts Visitors with a Prize Wheel
Soda-Inspired Food Crawls
The Jarritos Food Crawl is a Collaboration With Canadian Restaurants
Festive Bourbon Pop-Ups
The Winter Wheat Wonderland Brings a Taste of Kentucky to NYC
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Luxury Fabric Pop-Ups
The Extreme Cashmere Pop-Up Brings Luxe Sustainability to NYC
Super Bowl Drive-Thru Commercials
Taco Bell Debuts Its Live Más Drive-Thru Cams Campaign
Garden Shed Pop-Ups
Maison Margiela Fragrance Hosts a Charming Event in Bicester Village
Discerning Drinker Pop-Ups
Fentimans' Pop-Up Inspires People to Choose More Interesting Beverages
Mexican Holiday Tequila Pop-Ups
The 1800 Taste Tiendita Returns for Cinco De Mayo
Nostalgic Snack Ranges
Munchies Returns to Canada After a 20-Year Hiatus
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Kindness-Promoting Beverage Campaigns
Culture Pop Soda Partners with Point Guard Derrick White
Transportive Italian Pop-Ups
House of Peroni Nastro Azzurro Hosts an Immersive Event at TIFF 2024
Fashion Lifestyle Pop-Up Events
Sundae School Hosts Their First Pop-Up in London
Sporty Resort Capsules
Paper x Four Seasons Hampshire Host a Soft Pastel Pop-Up
Experiential Tea Pop-Ups
The House of Caramelised Biscuit Immersed Guests in a New Brew
Pop-Up Plant-Based Food Stalls
This Impossible Foods Foodservice Concept is at XMarket in Chicago
Pop-Up Dining Experiences
Japanese Ski Resort Welcomes Alpine Cocktail Bar and Restaurant
Singer-Inspired Pop-Up Cafes
Cash App & Sabrina Carpenter Opened a Short N' Sweet Cafe in NYC
Pop Culture Bars
Basic is Building a Sports Bar for Pop Culture Fans
Collaborative Digital Coffee Campaigns
illy Launches its Digital Content Series 'Coffee Break'
Virally Inspired Virtual Menus
The Creator's Kitchen As Seen on TikTok Menu is Ever-Changing
Chinese Tea Brand Pop-Ups
HEYTEA Celebrated a Successful Expansion into the French Market
Dressed-Up Breakfast Campaigns
Joe & the Juice Invites Customers to Get Chic for Breakfast
DIY Snacking Popcorns
Popcorn Kitchen's Gourmet Popping Kernels Inspire Creativity in the Kitchen
Branded Tasting Windows
Tostitos® Joins Chef Susur Lee to Debut the Tostitos® Tasting Window
Early Retirement Communities
The Cantinas by Taco Bell Invites Young Adults to Live Like Retirees
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Engaging Branded Pop-Up Kitchens
SOWN Celebrated the Launch of Its Oat Cold Foaming Cream
Streaming Platform Dining Experiences
KTV's U Presents a TV Dinner Pop-Up Event
Cartoon-Themed Pop-Up Eateries
This Sonic the Hedgehog Speed Cafe is a San Diego Exclusive Event
Parkside Luggage Pop-Ups
BÉIS Camp is Popping Up Near Four National Parks
Elevated Holiday Dining Experiences
Gladstone House will Host Melody's Holiday Pop-Up
Customer-Exclusive Brand Trips
Cocokind is Hosting a Customer Brand Trip to Napa Valley in 2025
Timeless Footwear Pop-Up Boutiques
The Sergio Rossi Pop-Up Store Opened in Cannes
Racing Motif Pop-Ups
Mytheresa x Flamingo Estate Transform an Auto Shop for a Unique Experience
Filmmaker-Inspired Pop-Ups
Montblanc Debuts Los Angeles Pop-Up Inspired by Wes Anderson Aesthetics
Snack-Branded Beverage Cups
bp and Frito-Lay North America Collaborated for Drink Cup Branding
Multi-Sensory Hispanic Pop-Ups
House of Heritage Immerses Visitors in the Flavor of Herdez Salsa
Popcorn-Inspired Pretzel Snacks
Snack Factory Pop’ums Come in Three Flavor Options
French Peach Liqueur Pop-Ups
Juliette Liqueur will Host an NYC Event with Bottle Engravings
Botanical Bodycare Pop-Ups
Lush Turned a Store into a Secret Garden Pop-Up for a Special Collab
Drop-In Wellness Solutions
Beyond Yoga Launches a New Wellness Pop-Up in New York City
Multi-Vendor Food Marketplaces
Chef's Hall Offers Multiple High Quality Restaurants Under One Roof
Pickleball-Themed Cosmetics Pop-Ups
MAC Hosted a Glow Play Summer Activation in Toronto
Popping Jelly Drink Customizations
Beans & Brews is Adding Strawberry Popping Pearls to Its Menu
Nourishing Pickleball Pop-Ups
The Quaker Pickleball Academy Refuels Active Individuals
Crafted Holiday Activations
Loews Hotels & Co will Offer Festive Pop-Ups and Seasonal Sips
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Spooky Lunch Refreshment Branding
The Capri-Sun Halloween Pouches are Limited-Edition
Summer Patio Pop-Ups
The Sol Patio+ Provides a Comfortable Place to Wait for a Table
Sensitive Skincare Pop-Ups
The Outset Sensitive Skin Clinic Pop-Up Shares Ultra-Gentle Skincare
Language App Pop-Ups
Duolingo Hosted an Interactive Street Society Event in Soho
Cultivated Meat Pop-Ups
UPSIDE Foods' Freedom of Food Shares a Taste of Cultivated Meat
Candy Bar-Infused Cream Cheeses
PopUp Bagels is Launching a Limited-Edition Butterfinger Shmear
Revived Decade-Themed QSR Menus
This New Taco Bell Menu Has Five Nostalgic Offerings
Gin-Paired Popcorn Snacks
Popcorn Kitchen & Craft Gin Club Joined Forces to Delight Gen Z
Seasonal Street Food-Inspired Menus
Taco Cabana Street Food Fest Features Ample Food and Drink
Appetizer-Inspired Pizza Recipes
Casey's Jalapeño Popper Pizza is Launching for Football Season
Summery Private Label Foods
Publix Summer Specials are Arriving to Help Consumers Celebrate
Appetizer-Themed Holiday Campaigns
Summer Fresh® Debuted 12 Days of Appetizer Recipes
Revitalized Pasta Packaging Designs
MarketPlace Branding Has Revitalized the Ronzoni Pasta Brand
French-Forward Cafe Pop-Ups
Le Café Hellmann's Only Serves Fries with a Side of Mayonnaise
Retailer Bakery Product Expansions
These New One Stop Lines are Perfect for Picnics and Sharing
Chef-Supported Dairy Campaigns
Anchor Food Professionals Debuts the Taste of Tradition Campaign
Virtual-First QSR Brands
IHOP Unveils a New Expansion for its Virtual Restaurant Concepts
Festival Season Snack Campaigns
KP Snacks and Live Nation Partnered for a New Popchips Campaign
Streetstyle Flavor Campaigns
Old El Paso's Turn It Up Entices Gen Z to Try Its Street Vibes Range
Luxurious Wine Pop-Ups
Kim Crawford will Host a Golden Wine Lounge at The Well Toronto
Guest-Crafted Salad Bowls
CAVA is Adding Bowls from Its Guest Custom Contest to Its Digital Menu