PopUp Bagels is Launching a Limited-Edition Butterfinger Shmear
Laura McQuarrie — September 18, 2024 — Marketing
References: popupbagels & prnewswire
People love Butterfinger for their crunchy peanut butter core, sweet chocolate coating, and the way they create delightful contrast of textures and flavors as they melt—and PopUp Bagels turned the best features of the candy bar into an exclusive Butterfinger shmear. This limited-edition collaboration reinvents traditional shmear with the taste of the iconic peanut butter bar that people have been savoring for a century.
"We're always looking for new and creative ways for our fans to enjoy Butterfinger and we're delighted to put a fun spin on breakfast with our PopUp Bagels partnership," said Neal Finkler, Vice President of Marketing for the Ferrero Mainstream Chocolate portfolio.
The PopUp Bagels x Butterfinger cream cheese spread authentically made with crisp, creamy and crunchy Butterfinger is launching at PopUp Bagels locations beginning September 25th and through October 1st.
"We're always looking for new and creative ways for our fans to enjoy Butterfinger and we're delighted to put a fun spin on breakfast with our PopUp Bagels partnership," said Neal Finkler, Vice President of Marketing for the Ferrero Mainstream Chocolate portfolio.
The PopUp Bagels x Butterfinger cream cheese spread authentically made with crisp, creamy and crunchy Butterfinger is launching at PopUp Bagels locations beginning September 25th and through October 1st.
Trend Themes
1. Candy-infused Cream Cheeses - The introduction of candy-infused cream cheeses like Butterfinger shmear highlights the growing trend of merging confectionery flavors with traditional spreads to create unique taste experiences.
2. Limited-edition Collaborations - Limited-edition food collaborations, such as PopUp Bagels and Butterfinger, showcase how brands can generate buzz and drive consumer interest through exclusive and time-sensitive offerings.
3. Gourmet Breakfast Innovations - Innovative breakfast items like the Butterfinger-infused cream cheese suggest a shift towards gourmet and unconventional options in the morning meal category.
Industry Implications
1. Confectionery - The confectionery industry is exploring cross-category partnerships to expand the application of candy flavors beyond traditional sweet treats.
2. Breakfast Food - In the breakfast food sector, there's a move towards unique and indulgent flavor combinations that cater to adventurous eaters seeking new morning experiences.
3. Food and Beverage Marketing - The marketing landscape within the food and beverage industry is embracing the power of limited-edition releases and brand partnerships to create excitement and drive consumer engagement.
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