Kiosco is a Bold and Colorful Latina-Owned Food Brand
Kiosco — formerly known as Toast-It — is a Latina-owned food brand that has undergone a significant rebranding to celebrate its Latin roots and expand its mission of making authentic, guilt-free Latin food staples more accessible. Founded by Venezuelan sisters Maria Fernanda ('Mafe') and Maria Corina ('Coco') Cabezas, Kiosco draws inspiration from the vibrant food traditions and communal spirit of Latin American culture. Even the brand's name — Kiosco — reflects the lively corner spots in Latin communities where people gather to share food and culture.
The Latina-owned food brand's rebrand aligns with the sisters’ goal of bringing these traditions to households across the US. Core products in Kiosco's lineup include ready-to-toast arepas and pandebonos (Colombian cheese bread) that are gluten-free and made with simple, natural ingredients.
Image Credit: Kiosco
The Latina-owned food brand's rebrand aligns with the sisters’ goal of bringing these traditions to households across the US. Core products in Kiosco's lineup include ready-to-toast arepas and pandebonos (Colombian cheese bread) that are gluten-free and made with simple, natural ingredients.
Image Credit: Kiosco
Trend Themes
1. Culturally-inspired Brand Rebranding - This trend highlights a wave of brands embracing cultural authenticity in their rebranding efforts to create a deeper connection with diverse consumer bases.
2. Nostalgic Food Revival - A growing interest in reviving traditional culinary staples, such as arepas and pandebonos, is reshaping how brands develop and market ethnic food products.
3. Latina Entrepreneurial Leadership - Latina founders are increasingly leading innovative business ventures, driving cultural representation and diversification in the global marketplace.
Industry Implications
1. Latin-american Food Industry - The revitalization and accessibility of traditional Latin-American cuisine are expanding the industry and capturing the interest of diverse culinary enthusiasts.
2. Food and Beverage Marketing - Rebranding that emphasizes cultural narratives offers novel approaches for the food and beverage sector to engage consumers seeking authenticity.
3. Gluten-free Product Market - The development of gluten-free versions of traditional ethnic foods is propelling growth in this health-conscious market segment.
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