OLIPOP Reintroduced its 'Orange Cream' Soda and Launches a Soda Drive-Thru
Debra John — April 29, 2025 — Marketing
References: instagram & drinkolipop
OLIPOP reintroduced its 'Orange Cream' soda flavor, a product that initially gained popularity as a seasonal offering in 2021. Following significant consumer demand and widespread positive reception, Orange Cream is now becoming a permanent addition to OLIPOP’s flavor lineup.
Originally launched for a limited time, Orange Cream developed a strong following due to its nostalgic, refreshing taste profile. Its return coincides with OLIPOP’s seasonal initiatives for summer, providing continuous access to a flavor that had previously only been available on a temporary basis.
To commemorate the relaunch, OLIPOP is introducing its first-ever soda drive-thru event in Los Angeles. This activation includes complimentary limited-edition merchandise produced in collaboration with Crocs, exclusive OLIPOP products, and popular soda varieties such as 'Spicy Pickle Soda.' Additionally, a virtual giveaway has been launched, offering participants an opportunity to receive an 'OLIPOP Virtual Drive Thru Kit.'
Image Credit: OLIPOP, Ally Kroeckel / @allyk.jpg
Originally launched for a limited time, Orange Cream developed a strong following due to its nostalgic, refreshing taste profile. Its return coincides with OLIPOP’s seasonal initiatives for summer, providing continuous access to a flavor that had previously only been available on a temporary basis.
To commemorate the relaunch, OLIPOP is introducing its first-ever soda drive-thru event in Los Angeles. This activation includes complimentary limited-edition merchandise produced in collaboration with Crocs, exclusive OLIPOP products, and popular soda varieties such as 'Spicy Pickle Soda.' Additionally, a virtual giveaway has been launched, offering participants an opportunity to receive an 'OLIPOP Virtual Drive Thru Kit.'
Image Credit: OLIPOP, Ally Kroeckel / @allyk.jpg
Trend Themes
1. Nostalgia-driven Beverage Marketing - Nostalgia-infused products like Orange Cream tap into consumer desires for comforting, retro flavors, offering brands a powerful connection point with their audience.
2. Experiential Brand Activations - The soda drive-thru event exemplifies how immersive brand experiences can engage consumers in unique ways, fostering deeper brand loyalty and generating buzz.
3. Limited-time Flavor Extensions - Transforming previously seasonal offerings into permanent selections can leverage built-up demand, driving sustained consumer interest and trial.
Industry Implications
1. Craft Soda Industry - The reintroduction of unique flavors such as 'Orange Cream' signals ongoing innovation within the craft soda market, catering to growing consumer preferences for niche and artisanal products.
2. Experiential Marketing Industry - OLIPOP’s drive-thru event showcases the experiential marketing industry’s potential to create memorable interactions that blend physical and digital consumer engagement.
3. Food and Beverage Collaborations - Collaborations with lifestyle brands, as seen with OLIPOP and Crocs, highlight opportunities for cross-industry synergies that expand brand reach and consumer appeal.
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