Taco Bell is Doubling Down on Drinks with Its New Live Más Cafe Concept
Katherine Pendrill — December 29, 2024 — Business
References: instagram & fastfoodclub
Following in the footsteps of McDonald's and the recent CosMc’s cafe launch, Taco Bell is trying its hand at a beverage concept with the launch of the first-ever Live Más Cafe.
On December 9, 2024, Taco Bell opened the new beverage-forward concept shop in Chula Vista, California. The concept was developed in partnership with Diversified Restaurant Group, which is one of Taco Bell's largest franchisees. As mentioned, the new cafe concept revolves around beverages, which means its menu includes many of Taco Bell's most popular drinks, like its aguas frescas, chillers, and coffee beverages. Fans will also be able to find some exclusive drink options like the Cinnavanilla Coffee Churro Chiller and Limonada Iced Tea. As SG Ellison, the CEO of Diversified Restaurant Group, explains, "The new beverage platform will empower consumers to live bold and live beyond, and Taco Bell has allowed us to help write the book on this exciting new concept.”
Image Credit: Taco Bell; @beekeepercoffee on Instagram
On December 9, 2024, Taco Bell opened the new beverage-forward concept shop in Chula Vista, California. The concept was developed in partnership with Diversified Restaurant Group, which is one of Taco Bell's largest franchisees. As mentioned, the new cafe concept revolves around beverages, which means its menu includes many of Taco Bell's most popular drinks, like its aguas frescas, chillers, and coffee beverages. Fans will also be able to find some exclusive drink options like the Cinnavanilla Coffee Churro Chiller and Limonada Iced Tea. As SG Ellison, the CEO of Diversified Restaurant Group, explains, "The new beverage platform will empower consumers to live bold and live beyond, and Taco Bell has allowed us to help write the book on this exciting new concept.”
Image Credit: Taco Bell; @beekeepercoffee on Instagram
Trend Themes
1. Beverage-centric Dining - The focus on creating cafes centered around innovative beverage menus is reshaping traditional fast-food chains by offering a coffeehouse-style experience.
2. Exclusive Drink Offerings - Developing unique, signature drinks allows brands to attract niche markets and create loyal customer bases looking for distinctive taste experiences.
3. Collaborative Franchise Partnerships - Partnerships with franchise groups enable rapid development and deployment of new, experimental dining concepts that align with evolving consumer preferences.
Industry Implications
1. Fast-food Industry - Incorporating cafe-style concepts into fast-food operations is revolutionizing how these establishments attract customers, particularly through innovative beverage offerings.
2. Beverage Industry - The introduction of exclusive and varied beverage options highlights the growing cross-over appeal between traditional fast-food chains and specialized beverage venues.
3. Franchise Development - Collaborations in franchise development are paving the way for faster adaptations of experimental concepts in the competitive restaurant market.
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