When one joins in celebrations and merry drinking with friends, one inevitably witnesses drinking rituals. Many movies glamorize and promote binge drinking along with innovative drinking games such as beer pong, beer funneling, flip cup and card games like Kings. With the increased popularity of so many new innovations like mobile drinking apps, floating beer pong tables and double fisting drinking hats, binge drinking is promoted now more than ever before.
Marketing companies, in partnership with alcohol manufacturers, are creating drinking focused games and drink ritual-promoting products. The high consumer demand for engaging drinking experiences is on the rise, and liquor companies are in on the secret. Supporting these innovations and creating even better ideas.
Popular drinking rituals and supporting innovations range from creative brewskie dispensers to spinning cup drinking games.
36 Drinking Ritual Innovations
From Social Media Drinking Games to Weaponized Alcohol Shooters:
Kristina Marković — Jan 24, 2014 — Marketing

36
Forbidden Booze Branding
This Contra-Bando Bottle of Rum Tempts Drinkers with Forbidden Fruit

35
Flavor-Enhancing Beer Glasses
These Specialty Glasses are Designed for the Modern Beer Drinker
34
Dry Ice Drink Coolers
The 'Rocket' is a Beer-Chilling Container That Cools Bottles and Cans
33
Dual-Purpose Flasks
This Camping Flashlight Doubles as a Flask That Holds an Opener and Shot Glass
32
Viral Female Drinking Games
‘Hoes Stouting Hoes' is the Spinoff of 'Bros Icing Bros'
31
Chugging Champagne Glasses
The Chambong is Designed to Shotgun the Luxurious Bubbly
30
Dual Drink Coolers
The 'Double Cooler' Can Store Two Different Drinks in One Dispenser
29
Single-Serve Berry Mixers
These Individually Canned Alcohol Mixes Flaunt Fresh Fruity Flavors
28
Beer-Concealing Cups
Lolo Lids Makes Drinking Beer Out of a Coffee Cup a Covert Affair
27
Individual Party Drink Stations
The DIY Cocktail Station is Perfect for New Years
26
Alcoholic Shot Guns
This Alcohol Water Gun from Thing Daemon Inc. Makes Drinking More Fun
25
Toliet-Themed Shot Glasses
The Mini Toilet Shot Glasses Provide Pumbling for Your Patron
24
Social Media Shooters
The 'I Like Shots Shot Glasses' Integrates a Humorous Facebook Feature
23
Wickedly Wayward Halloween Decks
The October Playing Cards Embody the Halloween Spirit
22
Seafarer Gun Alcohol Bottles
Pour Yourself and Your Mates a Drink from the Rum Buccaneer Pistol
21
Floating Beer Pong Tables
Cool off in the Pool While You Play Your Favorite Drinking Game
20
Untippable Barware
Mighty Mug's Latest Addition is Barware That Withstands 5 to 10 Pounds of Force
19
Spinning Drinking Games
The Spin-the-Shot Drinking Game Will Make you Dizzy
18
Drinking Game Victory Guides
The Beer Pong Domination will Help You Win Every Time
17
Gamified Beer Guzzling Ads
The Big Boss Brewing Company Introduces a New Way to Sample Beer
16
Six-Pack Alcohol Holders
This Beer Belt Has You Ready for Any Party
15
Cocktail Delivery Services
'Instapour' Delivers Ready-to-Pour Cocktails Right to Your Door
14
Educational Drinking Games
Cards in the Beer Deck Feature Plentiful Facts About the Libation
13
Boozy TV Drinking Games
Turn a Fave TV Show into an Excessive Drinking Game With These Charts
12
Casino-Inspired Drinking Games
Shot Roulette is Doubly Naughty but So Much Fun
11
Slam Dunk Drinking Games
The Shot Glass Basketball Bar Game is Perfect for Sports Fans
10
Shot-Improving Lounge Chairs
This Clever Seat Doubles as a Fun Basketball Shootout Toy
9
Social Media Drinking Games
Sh*tFacedbook Brings Networking Straight to Your Liver
8
Double-Fisted Drinking Hats
This Irish Drinking Hat Keeps with Binge Drinking Traditions
7
Powerful Drinking Parodies
Freddie W's 'Power Hour' Replicates Kanye West's Song
6
Drunken Tavern Games
The Pub in a Box Brings Traditional English Bar Games Home
5
Alcoholic Anchorman Games
Anchorman 2 Scotchy Scotch Toss Lets You Drink with Ron Burgundy
4
Incandescent Drinking Games
The Glow in the Dark Beer Pong Set is a College Kid's Dream
3
Weaponized Alcohol Shooters
These Shot Guns Deliver a Shot of Booze Instead of Bullets
2
Spinning Drinking Games
Spin the Shot Elevates Your Typical Drinking Game into a Real Challenge
1
Illustrated Cocktail Game Pieces
These Creative Dice Make for Fun Cocktail Drinking Games
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Film-Centric Mixology Kits
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Mixologist-Crafted Beverage Creations
PepsiCo will Host a 'DRIPS by Pepsi' Pop-Up in New York
Shifting Hydration Cup Concepts
The Conceptual Tilting Water Cup Encourages Regular Sipping
Non-Alcoholic Mocktail Launches
Molson Coors Taps Naked Life for its New Non-Alcoholic Expansion
Characterized Filmic Drinkware
Starbucks Debuts Wicked-Inspired Drinkware
Football Legend Drinkware Collections
The New Messi x Stanley 1913 Collection Has Just Dropped
Spontaneous Summer Picnics
Absolut Vodka & Sprite's HANGOUT-OF-HOME Inspires Unplanned Gatherings
Cosmic-Inspired Ready-to-Drink Cocktails
Joshing Cocktails Launches Cosmic Tale™ and Unicorn Tale™
Bong-Shaped Vodka Bottles
Illadelph Vodka is a Premium Product in Uniquely Shaped Glassware
Indigenous-Owned Functional Beverages
RIVR Functional Beverages are Inspired by Ancestral Wisdom
Beer Insurance Policies
HeineCare by Heineken Protects UK Football Fans Against Spills
Mystical Fermentation Beverages
Moon Juice Kombucha Brews Health Drinks Using Lunar Cycles
Sober October Campaigns
Kit NA Brewing Launched 'Under Your Own Influence Sober October'
Rapper-Approved Functional Drinks
Snoop Dogg and Harmony Craft Beverages Launch Iconic Tonics
Edible Cocktail Shots
BUBL Cocktail Shots Debuts an Unconventional Approach to RTD Beverages
Ketone Alcohol Alternatives
Hard Ketones Makes an Alternative to Alcohol That Offers a Real Buzz
Beer-Branded Music Sharing Devices
The Conceptual 'Hei-Five' Connects Strangers Over Music
AI-Enhanced Phone Cases
The Flipper by Heineken Turns Upside Down When It Senses a Good Time
Bar-Focused Dating Apps
Heineken®'s Bar Dating App Appeals to Gen Z's Social Habits
Next-Gen Drinking Games
Almost Friday Features Four Mini-Games for Adults & Beer Can-Shaped Cards
Beer-Proof Ponchos
Heineken's Pint-cho Protects Sports Fans from Spilled Beer
Refillable Alcohol Containers
Diageo Partnered With ecoSPIRITS On Refillable Alcohol Solutions
Trendy Sobriety Campaigns
Maison Perrier's Sober Chic Campaign Redefines Alcohol-Free Elegance
Limited-Edition Water Kegs
Liquid Death X Kylie Kelce Give Hydration a Hardcore Upgrade
Urban Bottle Sustainable Initiatives
Heineken Presents Fields Green With Grass, Not Glass
Iconic Vodka Cocktails
Absolut Introduces Convenient Ready-to-Serve Cocktails
Cheeky Bar-Focused Campaigns
Heineken Advocates for Financial Support for Bars with Starring Bars
Film-Inspired Cocktail Experiences
Absolut Vodka Hosted a Wicked Cocktail Event in NYC
Digital Beer-Pouring Fireplaces
Miller Lite's YuleLager is Limited-Edition and Festive
Tear-Infused Whiskys
Fireball is Capturing the Tears of Sad Fans at Stadiums to Create Crierball
Whisky-Filled Stockings
Fireball's Slappable Whisky Stocking Helps to Alleviate Holiday Stress
Ready-to-Serve Canned Mocktails
Mocktails Uniquely Crafted Makes Convenient Cocktail Alternatives
Pop-Culture-Inspired Soda Drinks
Cool Sips Embraces Pop Culture Moments with Themed Drinks
House Party-Themed Campaigns
Hiders Keepers Shows Stella Artois’ Clever Take on Party Etiquette
Bar-Quality Canned Cocktails
Wonderland Cocktails Launched Five New Canned Refreshments
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Alcohol-Centered Board Games
The MONOPOLY Board Crawl is a Drinking-Friendly Upgrade on a Classic
Cosmopolitan-Inspired Drinkware
The Absolut x Paris Hilton Cosmo Collection Shares All-Pink Styles
Alcohol-Free Beverage Campaigns
Heineken Launched its Global '0.0 Reasons Needed' Campaign
Instant Campfire Cocktails
The Tincup x Alpine Start Cocktail Mixers Pair with Whiskey and Water
Athlete-Lifestyle-Embracing Beer Campaigns
Michelob ULTRA Drops a Star-Studded Super Bowl LIX Spot
BAC-Reducing Beverages
Sure Shot is the World's First Clinically Proven Alcohol Reducer
Inaugural Zero-Proof Awards
Bottle Raiders Has Established the Inaugural Zero Proof Choice Awards
Adult-Exclusive Reimagined Board Games
Hasbro Transforms a Classic with the Monopoly Board Crawl
Functional Mushroom Beverages
High Ground Elixirs' Zero-Alcohol Drinks Boast Adaptogenic Benefits
Drink-Shaped Gaming Devices
7-Eleven is Giving Fans the Chance to Win a Slurpee-Shaped Tetris Game
Ready-to-Sip Sparkling Cocktails
On The Rocks Cans Meet the Demand for Premium, Portable Cocktails
Basketball-Themed Beverage Campaigns
Athletic Brewing Company Debuts 'From Tip-Off to Title'
Day-to-Night Infused Drinks
Kick Fizz's Day Drinking & Evening Buzz Suit Different Occasions
Pocket-Sized Social Tonics
Wims' Pocket-Tonic is a Perfectly Portioned Cannabis Drink Mixer
Build-Your-Own Hydration Solutions
DIY Beverages Offers a Fully Customizable Hydration Experience
Anti-Digital Social Campaigns
Heineken Partners with Joe Jonas for 'Socials Off Socials'
App-Enabled Cocktail Makers
The Bartifier Cocktail Maker Offers Access to More Than 380 Recipes
AI-Powered Beverage-Rating Apps
Bottle Raiders Revolutionizes the Review of Premium Spirits
Non-Alcoholic Cocktail Party Packs
SMASHD's Party All Day & Party All Night Packs are Replenishing
Cheeky Non-Alcoholic Cocktail Events
Mindful Drinking Fest Boasts the NO FUN Cocktail Competition
Timeless Mixology Collections
Waterford Crystal’s Mixology Collection Offers a Refined Experience
Informative Digital Beverage Labels
Pernod Ricard Launched a Packaging Initiative in Singapore
Tech-Centric Beverage Partnerships
Leisure Hydration Has Presence at CES 2025 Through Ring
One-Cent 6-Packs
The Finnish Long Drink's Packs for a Penny Encourage At-Home Drinking
Non-Alcoholic Electrolyte Cocktails
SMASHD Captivated Millennials & Gen Z with Its Debut Campaign
Deceptive Stout Glasses
Kahlúa's Schneaky Espresso Martini Glass is for Cocktail Lovers
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Coffin-Shaped Beverage Containers
Liquid Death and Yeti Create the Casket Cooler for Parties
Discerning Drinker Pop-Ups
Fentimans' Pop-Up Inspires People to Choose More Interesting Beverages
Scent-Flavored Tumblers
The Tumbler by air up Offers a Refreshing Way to Hydrate on the Go
Dating-Style Bar Discovery Platforms
Heineken® Debuts an Innovative Digital Platform — Bar Dating
Alcohol Alternative Campaigns
Free AF's Campaign Normalizes Choosing Non-Alcoholic Cocktails
Edgy Gut Health Beverages
Killer Fruit Mashes Up Sparkling Water, Real Fruit Juice & Prebiotics
Paper-Made Alcohol Bottles
Diageo Debuts a New Paper Bottle for Baileys Irish Cream Liqueur
Functional Adaptogenic Elixirs
Collective Arts' Botany Elixirs are Mindful, Non-Alcoholic Drinks
Bat-Shaped Wine Openers
OTOTO Boasts an Ultra Playful Two-in-One Wine and Beer Opener
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Non-Alcoholic Canned Spritzes
Citizen Spritz's Alcohol-Free Cans Support Refreshment & Moderation
Communal Reading Events
Reading Rhythms Transforms Social Reading into Curated Experiences
Interactive Beer Giveaways
Dos Equis and Drew Brees Offer Free Beers Tied to Football Strategies
Functional Mushroom-Powered Refreshments
Adapt Drinks Come in Two Formulations
Festive Instant Cocktail Mixes
Craftmix's Holiday Variety Pack Activates with Alcohol, Water & Ice
Cocktail-Inspired Non-Alcoholic Beers
Athletic Brewing Created a Pair of Cocktail-Inspired Brews
On-Tap Alcoholic Lemonades
Hooch Draught Brings the Brand's Libation to the Bar in a New Way
Premium Vodka Cocktails
Smirnoff's Newest Ready-to-Drink Offerings are Boldly Flavored & Nostalgic
Drink Coaster Phone Cases
The Ultimate Signal-Free Party by Captain Morgan Encourages Presence
Lifestyle-Adjascent Water Bottles
Tira Unveils a Hydration Collection with Three Stunning Bottles
Gamified Wine Tasting Kits
Vinebox's Card Night Tasting Experience is Made for Playing & Sipping
Boozy Christmas Cocktail Packs
The Wonderland 12 Cocktails of Christmas is Available from BrewDog
Canned Shirley Temples
The Drinks Bureau Offers 'The Shirleys' in Two Unique Formats
Flavorful Pickleball Celebrations
Smirnoff SMASH Vodka Soda's Event Highlighted Unique Mashups
Glittering New Years Drinks
Dutch Bros is Encouraging People to Add Shine to Their Favorite Drinks
Magnetic Drinkware Accents
Drink Gems Enhances the Drinking Experience with Distinctive Styles
Moderated Drinking Campaigns
Gordons' Mix It Up Normalizes Choices Like Gordon’s Pink 0.0%
Spooky Seasonal Libation Campaigns
The Heineken Meet the Chillers Campaign is Character-Driven
Spiked Electrolyte Canned Beverages
Postgame Beverages Focuses on Mindfulness When Drinking
Personal-Sized Beer Pitchers
The Greene Turtle is Selling New Personal Pitchers This Fall
Adaptogenic Sparkling Waters
Sēkwl's Bubbly Beverages are Boosted by Functional Mushrooms
Non-Alcoholic Functional Beverages
Dappy is Infused with Mood-Boosting, Energizing Ingredients
Relaxing Alcohol-Free Beers
Impossibrew Features Social Blend Technology
Gen Z-Marketed Alcoholic Beverages
United Breweries Unveils a New Kingfisher Flavours Brand
Herbal Blend Mocktail Kits
WishGarden's Mocktail Kit Supports Sober-Curious Gen Z & Millennials
Spirit Exploration Apps
The NY Distillery Trails App Reveals Craft Spirit Producers in the State
Premium Zero-Proof Alcohol Alternatives
Team Spirits Boasts Sophisticated Alcohol-Free Cocktails
Beverage Gear Product Expansions
Fellow Launches New Barware with Rocky + Ruby Tumblers
AR Sports Drink Bottles
BODYARMOR's Limited-Edition Collectible Bottles Engage Sports Fans
Social Soda Mixer Campaigns
Level Up With 7UP Inspires Gen Z and Millennial Consumers
Non-Alcoholic Gift Sets
Mingle Mocktails Introduced a Vibrant Holiday Box
High-ABV Tailgate Drinks
Big Sipz's Tailgate Tour Shares a Taste of New Ready-to-Drink Flavors
Minimizing Phone Usage Initiatives
Heineken's Latest Campaign Addresses Phone Use at Music Events
Brightly Colored Party Cups
The Hefty Party Cups Feature Embellished Conversation Starters
Responsible Alcohol Consumption Campaigns
Absolut's Call It a Night Campaign Promotes Safety
Mocktail-Making Incentives
SodaStream's Tips for Sips Supports Goals in Dry January & Beyond
Sparkling Soju Beverages
Hello Soju is Reintroducing Itself as the Ultimate Summer Beverage
Modern Alcohol Collection Platforms
Unicorn is a Next-Gen Platform for Collecting Spirits & Wines
Non-Alcoholic Advent Boxes
Søbr Market Curated Three Festive Boxes Featuring Alcohol Alternatives
Perfect Sound-Producing Drinkware
Nendo Designs the Perfect Cheers Glass for Sapporo
Premium Draught Cocktails
Served Draught Enhances Service, Quality & Convenience
High-End Spirit Canned Drinks
The Cîroc Red Berry Sparkling Vodka Drink Adapts to Growing Demand
Non-Alcoholic Craft Beer Initiatives
Kit NA Brewing Launches Have a Kit, Share a Kit
Ready-To-Drink Vodka Cocktails
Zeroes Beverages Debuts at the University of Alabama
Portable Cocktail Packets
Mixxers' Premium Packets Share the Taste of Organic Ingredients
Collaborative Seasonal Drinking Campaigns
Fat Tuesday and 818 Tequila are Ready for the Summer
Miami-Themed Anniversary Celebrations
Alchemysts Inc. Recently Marked Its Five-Year Milestone
Social Connection Campaigns
Beavertown Brewery's Is This Seat Taken? Campaign Unites Strangers
College-Targeted Drink Essentials
NightCap Offers Discreet Drink Covers to Avoid Spiking
Mindful Drinking Wellness Courses
The National Academy of Sports Medicine Debuts Mindful Drinking
Whimsical Booze-Free Beverages
Everything But The Booze Sells Non-Alcoholic Mocktails in Cans
AI Drinking Games
Secrets Unfold is an AI-Generated Questions For Fun Social Interaction
Captivating Tonal Drinking Glassware
Maurizio Filippo Designs the Podio Cup for Traga
Hydration Tracking Tools
Water Watch Simplifies Tracking Daily Water Intake with Bottle Units
Healthier Drinking Habits Campaigns
ABC Fitness Joins Sunnyside for Dry-Ish January
Meaningful Relationship-Encouraging Campaigns
Iceberg Vodka Debuts 'Foraging Deeper Connections'
Mindful Drinking Trackers
Pour Decision Helps Track Drinking Habits and Supports Mindful Choices
Refreshing Golf-Inspired Beverages
Craftwell Cocktails® Debuts the Transfusion
Game Day-Inspired Shots
Game On Shots Bottle the Fun of Stadium Snacks & Tailgating
Halloween Carbonated Drink Packaging
Tango and 7UP's Two-Litre Packs Get a Spooky Redesign
Punch Cocktail Pouches
Jinx Drinkx's Patent-Pending Packaging Supports Hygiene & Drink Safety
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Winter Alcohol-Safety Initiatives
Malibu's Initiative Emphasizes Winter Water Safety
Re-Imagined Adult Party Games
Fluttr Spin the Bottle Features 150 Naughty Challenges
On-Demand Distilleries
Diistil Empowers Bartenders to Create Bespoke Distillates