Mighty Mug's Latest Addition is Barware That Withstands 5 to 10 Pounds of Force
Cadhla Gray — September 8, 2015 — Lifestyle
References: kickstarter & psfk
Mighty Mug is adding to its line of unknockable mugs by saving the most precious of spilled drinks with untippable barware. The company started off with Thermos-like mugs for coffee or tea, however, they have made the obvious next step of creating unbreakable glassware like wine stems, pint and rocks glasses that won't fall over.
The cups have a patented airlock technology called 'Smartgrip' that enables the glass to withstand knocks from 360 degrees, while maintaining an easy-to-pick-up design. Since it doesn't use magnets or suction cups, the barware is easy to pick up but when force of up to 10 pounds hits it from the side, the airlock technology comes into action.
Eliminating the days of tragic red wine stains or lost scotch because of a klutzy friend, Mighty Mug's untippable barware is improving, and perhaps increasing, your drinking experience.
The cups have a patented airlock technology called 'Smartgrip' that enables the glass to withstand knocks from 360 degrees, while maintaining an easy-to-pick-up design. Since it doesn't use magnets or suction cups, the barware is easy to pick up but when force of up to 10 pounds hits it from the side, the airlock technology comes into action.
Eliminating the days of tragic red wine stains or lost scotch because of a klutzy friend, Mighty Mug's untippable barware is improving, and perhaps increasing, your drinking experience.
Trend Themes
1. Untippable Barware - The trend of untippable barware is creating opportunities for innovative glassware designs that can withstand strong forces.
2. Smartgrip Technology - The adoption of Smartgrip technology in barware is revolutionizing the way we enjoy our drinks by making glasses resistant to accidental spills.
3. Unbreakable Glassware - The demand for unbreakable glassware is driving the development of durable and practical drinking vessels that can withstand accidents without sacrificing style.
Industry Implications
1. Food and Beverage - The food and beverage industry can integrate untippable barware to enhance customer experience and prevent spills, creating a new competitive advantage.
2. Hospitality - The hospitality industry can benefit from untippable barware by providing guests with a worry-free drinking experience, reducing the risk of spills and costly damages.
3. Retail - The retail industry has an opportunity to tap into the market demand for untippable barware by offering a variety of stylish and durable glassware options for customers to choose from.
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