Nendo Designs the Perfect Cheers Glass for Sapporo
Amy Duong — February 12, 2025 — Art & Design
References: yankodesign
The Perfect Cheers drinking glass is a unique design by Japanese studio nendo for Sapporo. It is designed to enjoy the Sapporo Black Label beer. It is a pair of glasses which are made from crystal and it is manufactured in an atelier in the Czech Republic.
The Perfect Cheers glass allows users to enjoy a glass of Black Label beer with all five major senses. They can taste the beer and smell it as they drink. There is also the added sense of sight as the glasses are crystal clear in appearance, giving a clear view. The stems at the base are shaped like bells so when they are clinked together, it will produce a bell-like sound to truly punctuate the 'cheers' experience.
Image Credit: Nendo for Sapporo
The Perfect Cheers glass allows users to enjoy a glass of Black Label beer with all five major senses. They can taste the beer and smell it as they drink. There is also the added sense of sight as the glasses are crystal clear in appearance, giving a clear view. The stems at the base are shaped like bells so when they are clinked together, it will produce a bell-like sound to truly punctuate the 'cheers' experience.
Image Credit: Nendo for Sapporo
Trend Themes
1. Multi-sensory Drinkware - Innovative drinkware designs are now enhancing the consumer experience by stimulating multiple senses, with new opportunities in the customization of sound and taste aspects.
2. Luxury Experiential Goods - High-end products like crystal glassware are redefining luxury by emphasizing experiential value rather than just visual appeal, creating a unique market for experience-driven luxury items.
3. Cultural Fusion Design - The collaboration between Japanese design and Czech craftsmanship in creating drinkware exemplifies the potential for global design partnerships that blend cultural aesthetics to create unique products.
Industry Implications
1. Beverage Accessories - The growing interest in sensory-enhancing drinkware is opening new markets within the beverage accessories industry for products that elevate drinking experiences.
2. Artisan Manufacturing - The demand for specialized, handcrafted products such as these drinkware items is creating new opportunities within artisan manufacturing industries, particularly in regions with a rich history of craftsmanship.
3. Luxury and Premium Goods - An increasing focus on experiential luxury goods highlights opportunities for brands looking to capture high-end market segments through unique and memorable product offerings.
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