Anchorman 2 Scotchy Scotch Toss Lets You Drink with Ron Burgundy
Michael Hines — December 16, 2013 — Marketing
References: itunes.apple & technabob
Paramount is continuing its “Anchorman 2” marketing blitz with the release of Anchorman 2 Scotchy Scotch Toss. The mobile game, available for iOS and coming soon for Android, tasks you with tossing ice into Ron Burgundy’s glass of scotch. The game features over 300 sound clips recorded by Will Ferrell himself and has four different levels, each one based around a location from the second film.
The levels include: Ron’s Apartment, Ron’s RV, the Channel 4 news desk and Tino’s Jazz Bar. The game itself is simple enough; all you do is toss ice cubes into a drink. However, it’s the one-liners and the artwork that truly make things awesome. Anchorman 2 Scotchy Scotch Toss is just the latest in a long line of promotional efforts that include a run of commercials for Dodge and Ron Burgundy co-hosting sports shows and events for TSN and ESPN.
The levels include: Ron’s Apartment, Ron’s RV, the Channel 4 news desk and Tino’s Jazz Bar. The game itself is simple enough; all you do is toss ice cubes into a drink. However, it’s the one-liners and the artwork that truly make things awesome. Anchorman 2 Scotchy Scotch Toss is just the latest in a long line of promotional efforts that include a run of commercials for Dodge and Ron Burgundy co-hosting sports shows and events for TSN and ESPN.
Trend Themes
1. Interactive Marketing - Opportunity for companies to explore creative digital game experiences as promotional tools.
2. Celebrity Endorsements - Using a popular celebrity persona as a tool to engage with the audience and increase brand awareness.
3. Branded Mobile Apps - Opportunity for companies to engage with their customers on mobile, by creating relevant, fun and interesting apps.
Industry Implications
1. Marketing and Advertising - Opportunity for agencies to provide innovative and engaging marketing solutions to their clients.
2. Entertainment - Opportunity for entertainment brands to leverage the popularity of celebrities to promote their products and services.
3. Mobile App Development - Opportunity for mobile app development companies to create unique and engaging branded games and apps that can help companies reach their target audience.
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