It's incredible what a blend of smart outdoor screens and clever advertisers can do for digital billboard campaigns these days. What used to be considered a static print ad on a large scale, now has the potential to be constantly changing to target different consumers.
These clever billboards have no limits, as seen by Samsung's latest advertisement for the Galaxy 6s Edge smartphone. Like the phone's design, the billboard wraps around the corner of a building, flashing different sentences to a passerby based on what's happening around the corner. Another ingenious campaign was put on by BMW, building lights that mimic the cars' new pedestrian-warning headlights into the billboard.
These digital billboard campaigns not only intelligently interact with consumers, but provide a memorable brand experience that they will not leave behind when they simply aren't looking at the ad anymore.
18 Digital Billboard Campaigns
From Wrap-Around Alert Billboards to Face-Mimicking Billboards:
Cadhla Gray — Oct 24, 2015 — Marketing
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18
Secretive Smart Billboards
Grocery Store Don Giulio Salumeria is Running a Hidden Ad Campaign
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17
Motion-Tracking Billboards
This Ad for the Snowden Movie Puts the Public Under Surveillance
16
Climatic Sale Ads
Mark's Interactive Advertisements Announce Better Sales with Colder Weather
15
Bruise-Healing Billboards
This Domestic Abuse Awareness Ad Has Onlookers Heal a Battered Woman
14
Terrifying Digital Billboards
Sky Austria Promotes 'The Walking Dead' with Shocking Zombies
13
Traffic-Sensing Billboards
INRIX Billboards are Able to Change Ads Based on Traffic Speed
12
Digital Billboard Art Galleries
'Stockholm Is Your Canvas' Allows Citizens to Display Personal Art
11
Giant Smartphone Billboards
The Samsung Galaxy S7 Edge Billboard Takes Over an Entire Building
10
Targeted Highway Billboards
Lexus' Engaging Marketing Billboard Singles Out Drivers
9
Consumer-Targeting Billboards
OfferMoments Creates Custom, Targeted Advertisements
8
Geo-Targeted Truck Billboards
The RoadAd Boards Change Content Depending On Trucks' Location
7
Wrap-Around Alert Billboards
This Interactive Digital Billboard Warns What's Around the Corner
6
Responsive GIF Ads
These Netflix Movie Poster Ads Attract Pop Culture & Internet-Savvy People
5
Face-Mimicking Billboards
The 'Coke-Moji' Uses Facial Recognition Software to Copy Your Expression
4
Headlight-Shining Billboards
This Audi Billboard Spotlights Pedestrians at Night to Keep Them Safe
3
Live Streaming Pizza Screens
This Interactive Billboard Was Connected to a Restaurant's Kitchen
2
Eye-Shutting Billboards
This Car Insurance Ad Shuts Its Eyes to Mimic a Good Night's Sleep
1
Nature-Mimicking Billboards
Brian Kane Made These Nature Billboards to Reduce Driver Distractions
Related Ideas
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
Posh Pill-Shaped Smartphones
The Nokia Infinity Pro Concept Has an Elegant Form and Function
Technology-Driven Retail Spaces
ARK Visual Unveils Future Stores as an Immersive Retail Identity
AI Marketing Storytelling
Coca-Cola AI Campaign Brings Nostalgia and Innovation Together
Reimagined Smartphone Campaigns
The 'Pixel In The Clutch' Campaign Highlights AI Phone Features
AR Retail Kiosks
BIG Digital and DeepAR Bring Mobile & Desktop Try-Ons to Store Settings
AI-Lead Car Ads
Ford Launched an AI Campaign Dubbed 'Be Surreal, Be Ford'
Clear In-Game Billboard Advertisements
SCS Software's Truck Simulator Uses Real-Life Advertising
Generative AI Candy Campaigns
The Starburst 'Different Every Time' Campaign is Interactive
LED Can Concepts
The Pepsi Smart Can Has a Flexible HD Display & Sound System
GenAI Flip Phone Campaigns
Motorola's Styled with Moto Features AI-Generated Virtual Models
GenAI Confectionery Posters
The My Cadbury Era Tool Puts People into Retro Posters with AI
Groundbreaking AR Posters
Wall's Out-of-Home Ads Make AR Experiences Unmissable with WinDOOH Tech
Digital Debit Card Campaigns
Interac Introduces 'The Lost Wallet Board' Installation in Toronto
Uplifting Social Media Campaigns
Optimism Your Feed Helps Social Media Users Retrain the Algorithm
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Novel Home Security Concepts
Swift Creatives Introduces 'Sculptural Surveillance'
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Humorous Automotive Campaigns
Hyundai’s 'Where Have You Been?' Ad Merges Nostalgia and Branding
Immersive Brand Concepts
LG Hosted its 'Affectionate Intelligence' Event at CES 2025
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
In-Game Billboard Advertising
Gameloft Enables Partners to Advertise Natively in its Games
Color Blindness-Exclusive Billboards
TD Unveils a Campaign to Highlight Its Accessibility Adapter
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
5g-Enabled Retail Showcases
Singtel is Surpassing Consumer Expectations with 5G Retail
Photosensitive Book Experiences
Fruittella's the Outside Book is a One-Of-A-Kind Campaign
AI Banner Creation Tools
BannerBot Creates Customizable AI Banners and Videos for Promotions
Auto-Focused AI Marketing Tools
Dealer Creative AI Boosts Social Media Content for Dealerships
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
Humorous Payment Campaigns
Paypal's Latest Campaign Features Actor Will Ferrell
Personalized In-Flight Ads
United Airlines Kinective Media Offers Curated Travel
QSR Menu Billboard Campaigns
Burger King Shows Real Burger Sizes with Real Size Campaigns
Seasonal Phone Booth Activations
Spotify's Q4 is Calling Urges Brands to Start Holiday Advertising
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
AI-Powered Travel Campaigns
Samsonite's Bring It 2024 Campaign Exudes Timeless Style & Durability
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Three-Dimensional Mixed-Reality Displays
Looking Glass Unveils the New 3D Glass Displays
Nature-Reconnecting Outdoor Campaigns
Mammut Encouraged People to Reconnect with Nature
Digital Twin Advertising Partnerships
Coca-Cola's New Partnership Harnesses Nvidia's AI Technology
Electronic Paper Advertising Displays
E Ink Kaleido 3 Supports Use in Outdoor Displays
AI-Assisted Business Ads
Google Workspace's 50 States, 50 Stories Shares Small Businesses Using AI
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Window Covering Projector Systems
The Conceptual 'Village' Projector Offers Digital Companionship
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Virtual AI Snow Globes
Coca-Cola Unveils a Festive AI Campaign at its Piccadilly Lights Residency
Street Art Metaverses
LG OLED & Shepard Fairey Teamed up for a Frieze Los Angeles Exhibition
Resurrected Used Smartphones
Think Tank Team Makes Artifacts with Project Afterlife
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Gen Z Skateboarding Campaigns
Samsung UK's First Flips Spotlights the Galaxy Z Flip5
Creative Auto Campaigns
The Electric Capri Campaign Revives a Legend with Modern Flair
Digital Staredown Games
Modern Human Habits Inspired TWIX's Second Screen Staredown
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Futuristic Shapewear Ads
Skims' First-Ever TV Ad, Skims Lab, Stars Kim Kardashian in Every Role
Transparent Cinema LED Screens
Unilumin Group Makes a Significant Advancement in Film Technology
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Adventurous Roadtrip Retail Campaigns
The Pilot Flying J 'See You Out Here' Campaign is Relatable
Interactive Recruitment Billboards
easyJet's Campaign Encourages Women to Consider a Pilot Career
Pollution-Removing Murals
This Campaign Sucks by Dentsu Brings Awareness to London's Air Quality
80s-Inspired 16-Bit Display Devices
Ahmed Esmael Designs a New Range of Retro Device Concepts
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
Hyper-Targeted Shoppable Posters
Glossier and Shop Launched Posters with Geo-Gated Location Tech
Malleable Stretching Displays
This Stretchable Display from LG Display Stretches by Up to 50%
Art-Focused Technology Partnerships
The Samsung Art Store Spotlights a Partnership with Art Basel
Visual Museum Campaigns
MoMA’s New Museum Campaign Transforms NYC into an Art Lover’s Paradise
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
In-Game Advertising Services
StackAdapt Offers Engaging Game Advertising for its Clients
Serum-Dispensing Billboards
The Inkey List's Hydrating Billboard Shares Free Hyaluronic Acid Serum
Eclipse-Inspired Beer Campaigns
DAVID Miami Creates the Global Corona Lime Light Campaign
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Creator-Friendly Initiatives
Patreon Lights Up Times Square with Creator-Centric Billboard
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Co-Branded Custom Ads
Lexus and Universal Pictures Partner for the 'Experience OZmazing' Spot
Celebrity-Starring Super Bowl Ads
Taco Bell Recruits Doja Cat for its New Super Bowl Advertisement
Monarch Butterfly-Inspired Digital Billboards
LG Electronics Expands Its Endangered Species Series
Programmable QR Code Tags
Openscreen's Cloud Tags Help Users Digitize Their Lives
Streetside Challenge Billboards
Gymbox Start Line Encourages Passersby to Try a Short Dash
Super Bowl Drive-Thru Commercials
Taco Bell Debuts Its Live Más Drive-Thru Cams Campaign
In-Store Audience Engagement Solutions
Social Shelf® Has a Novel Approach to Customer Engagement
AI-Powered Advertising Tools
Amazon Ads Now Offers a Beta for its New AI Tools for Advertisers
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Collaborative 3D Art Installations
Samsung Canada x Nicolas Abtan Debut the Re:Frame Installation
Email Marketing Tracking Platforms
'Mailboard' Helps Marketers Track Competitors and More
Low-Power Paper-Like Retail Signs
The Samsung Color E-Paper Display Has an Eye-Friendly Profile
Scannable Tattoo Campaigns
Burger King Korea's Whopper Tattoo Promoted an Upgraded Whopper
Interactive Music Photo Frames
The WICKED x Samsung Music Frame Features Three Photographs
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Actor-Backed Electric Automobile Campaigns
Bradley Cooper Stars in the Rise of Electric Campaign
Minimizing Phone Usage Initiatives
Heineken's Latest Campaign Addresses Phone Use at Music Events
Digital City-Inspired Art Works
New Digital Art is on Display in Grand Central Station
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Soccer-Inspired Mural Campaigns
Hisense Has Launched Its Beyond Glory Mural Campaign
GenAI TV Wallpapers
Samsung's Generative Wallpaper Uses AI to Create Custom 4K Images
Star-Studded Phone Campaigns
T-Mobile's Ad Features Snoop Dogg, Kai Cenat, and Patrick Mahomes
Stigma-Breaking Motherhood Billboards
Molly Baz and Bobbie Send a Message of Empowerment
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Artful Illusory Ads
giffgaff's Large-Scale Illusion Artwork Challenges Inattentional Blindness
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Saucy High-Definition Screen Campaigns
Zaxby’s is Leveraging the Busy Black Friday Shopping Period
Branded Digital Light Shows
The 'Blak Labs' and 'Maybank' Light Show Sends a Festive Message
AI-Crafted Banking Ads
The U.S. Bank Debuts 'The Power of Us' Campaign
Street Artist Digitalized Exhibitions
LG OLED and Shepard Fairey Showcase Digital Street Art
Geo-Targeting Store Advertisements
Tesco Recommends Ads Based on a Shopper's Location in a Store
Omnichannel Automotive Services
Automotive Mastermind has Adapted to Modern Consumer Patterns
Unified AI Campaigns
Samsung UK Unveils 'You & AI. As One' Campaign
Solution-Oriented Holiday Ads
Orange’s Holiday Ad Brings Families Together Over Smartphones
Large-Scale Digital Signage
TouchSource & Centennial Have Collaborated on a New Marketing Project
Contemporary Television Artwork
Samsung and Marimekko Unveil a Project for The Frame
Scannable Skincare Murals
The Ordinary's Interactive Augmented Reality Mural Promotes Bodycare
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
Innovative Digital Signage
Creative Realities Enhances Fan Engagement & Outcomes with New Signage
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Cheeky Series Star Campaigns
MTN DEW Debuts a New Superbowl Ad with Aubrey Plaza
Generative Art-Wrapped Cars
Kaoru Tanaka Wraps the INFINITI QX80 in Digital Artwork
Digital Retail Mapping Solutions
Living Map Installs Screens at Metrocentre Shopping Centre
Dynamic Auto Marketing Campaigns
Hyundai Promotes Its Electrical Vehicle Line-up
Skateboarding-Inspired Ads
Vans Launched the ‘Always Pushing’ Ad Highlighting Skating Culture
Ultra-Large Automotive Displays
LG Display Unveiled the 57-inch Pillar-to-Pillar LCD at CES 2024
Creative Sun Safety Installations
Giant Beach Installation is a Reminder to Practice Sun Safety
Advanced Retail Campaign Kiosks
Freeosk and Place Exchange Partnered for Integrated Campaigns
Immersive Store Screens
Hays Travel Introduces Immersive Technology to Transform Holiday Planning
Digital Dependency Awareness Campaigns
Trapped by the Screen Uncovers Hidden Costs of Screen Time
Unskippable Instagram Ad Updates
Instagram Tests Ads That Can't Be Skipped
Branded Custom Device Skins
APEALZ Strengthens Brand Marketing with New Offering
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Advertising Demand-Side Platforms
Yahoo Launched Yahoo Creative to Help Advertisers
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
AI-Digital Wall Art Features
Amazon Announced the Fire TV Ambient Experience Feature
Large-Screen Sports Campaigns
Hisense Debuted Its Big Game, Big Screen Initiative
Ad Inspiration Archives
Nobody Reads Ads Showcases Print and Outdoor Ads With Notable Success
Emotionally Engaging Holiday Advertisements
Teleflora Captured Attention with The Power Of Wishes
Digital Distraction Barriers
WallHabit Will Block Digital Distraction and Promote Focus
Rapper-Endorsed Flame Stove Campaigns
Snoop Dogg Presents Solo Stove's Blunt Marketing Campaign
Debunking AI Apps
BSBot Helps Publicis Clients Tell the Truth About AI from Fiction at Cannes
Mobile Device Addiction Campaigns
The Women's Brain Health Initiative Highlights a Growing Concern
Decentralized Ad Platforms
City 17 Turns Everyday Screens Into Revenue-Generating Ad Displays