This Audi Billboard Spotlights Pedestrians at Night to Keep Them Safe
Cadhla Gray — October 19, 2015 — Autos
References: autoblog & creativeguerrillamarketing
This Audi billboard does an excellent job at marketing the car company's new adaptive headlights, attracting people's attention as well as keeping pedestrians safe.
Installed in Brussels is a large billboard over top of a main intersection. The billboard has LED "headlights" installed on either side that detects pedestrians and bikers, spotlighting them as they cross the street. Pedestrians are known to be less safe from cars at night, so this billboard detects them the same way the new Audi adaptive headlights do in real life.
When a pedestrian is detected a short distance from a car, the LED lights flash three times to alert the pedestrian. In addition, the lights prevent people from getting blinded by much-hated high beams by casting a cone of shadow around the incoming car or person, while still lighting up the rest of the landscape for the driver.
Installed in Brussels is a large billboard over top of a main intersection. The billboard has LED "headlights" installed on either side that detects pedestrians and bikers, spotlighting them as they cross the street. Pedestrians are known to be less safe from cars at night, so this billboard detects them the same way the new Audi adaptive headlights do in real life.
When a pedestrian is detected a short distance from a car, the LED lights flash three times to alert the pedestrian. In addition, the lights prevent people from getting blinded by much-hated high beams by casting a cone of shadow around the incoming car or person, while still lighting up the rest of the landscape for the driver.
Trend Themes
1. Adaptive Headlight Technology - The success of this Audi billboard highlights a demand for more adaptive headlight technology that improves pedestrian safety while driving at night.
2. Smart Billboards - Billboards with sensors and other smart technology that enhances driver and pedestrian safety will become more prevalent in the advertising industry.
3. Safety-focused Advertising - More companies will create safety-focused advertising campaigns that highlight the benefits and advancements of technology that prevent accidents and promote safe behavior.
Industry Implications
1. Automotive - The automotive industry has an opportunity to invest in developing and marketing more advanced adaptive headlight technology that prioritizes pedestrian and driver safety.
2. Outdoor Advertising - Outdoor advertising companies can invest in creating smart billboards with sensors that detect pedestrian or automobile movement to increase safety and attract advertisers.
3. Marketing and Advertising - Marketing and advertising firms can emphasize safety-focused campaigns based on new technological advancements that improve road and pedestrian safety.
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