'Stockholm Is Your Canvas' Allows Citizens to Display Personal Art
Meghan Young — April 9, 2014 — Marketing
References: canvas.stockholmartweek & psfk
Stockholm Is Your Canvas is a unique art exhibit that took advantage of a digital billboard in the Stureplan area. Yet instead of displaying the work of already famous artists, it gave citizens a chance to put their own personal work up for all the city to see.
Part of Stockholm Art Week to promote the event, which was held during the first week of April, Stockholm Is Your Canvas was conceived and executed by M&C; Saatchi Stockholm. To get their work displayed on the billboard for 30 seconds, artists simply had to visit the official website, provide their name, the title of their art, city and cell number. They then chose a desired time to show their work and submitted their artwork in a specific file format.
Part of Stockholm Art Week to promote the event, which was held during the first week of April, Stockholm Is Your Canvas was conceived and executed by M&C; Saatchi Stockholm. To get their work displayed on the billboard for 30 seconds, artists simply had to visit the official website, provide their name, the title of their art, city and cell number. They then chose a desired time to show their work and submitted their artwork in a specific file format.
Trend Themes
1. Digital Billboard Exhibitions - Opportunity for artists to showcase their work on digital billboards, disrupting traditional gallery spaces.
2. Artistic Democracy - Empowering citizens to display their personal art in public spaces, breaking down barriers to entry in the art world.
3. Participatory Art Experiences - Engaging the community by allowing them to actively participate in creating public art installations through digital billboards.
Industry Implications
1. Advertising - Digital billboard art galleries can be utilized as innovative advertising platforms for brands, enhancing their reach and engagement.
2. Art - The art industry can explore digital billboards as a new medium for artists to exhibit their work and reach a wider audience.
3. Event Management - Incorporating digital billboard art galleries into events and exhibitions can provide unique and interactive experiences for attendees.
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