OfferMoments Creates Custom, Targeted Advertisements
Laura McQuarrie — June 13, 2015 — Marketing
References: offermoments & ibeaconsblog
By making it possible to create targeted advertisements on billboards, OfferMoments promises to be the most "scary yet exciting" thing you've seen in marketing in a while.
Once a consumer downloads the app, they are able to get tailored notifications when walking by digital displays on the street or in-store. For instance, if you were to walk by a coffee shop with Bluetooth activated on your smartphone, using "OfferBeacons," OfferMoments alerts you that you're eligible to come in and try a new coffee at a discount—it will even call you out by name.
Now that many brands are looking to beacon technology to hyper-target marketing efforts to one rather than many, it's no surprise that OfferMoments was named the winner of the Venturefest in 2014 and is now a part of Virgin Startup.
Once a consumer downloads the app, they are able to get tailored notifications when walking by digital displays on the street or in-store. For instance, if you were to walk by a coffee shop with Bluetooth activated on your smartphone, using "OfferBeacons," OfferMoments alerts you that you're eligible to come in and try a new coffee at a discount—it will even call you out by name.
Now that many brands are looking to beacon technology to hyper-target marketing efforts to one rather than many, it's no surprise that OfferMoments was named the winner of the Venturefest in 2014 and is now a part of Virgin Startup.
Trend Themes
1. Targeted Billboards - The trend of creating targeted billboard advertisements by using beacon and app technology.
2. Hyper-targeted Marketing - The trend of using beacon and app technology to send tailored messages to consumers when walking by digital displays.
3. Personalized Notifications - The trend of creating personalized notifications that call out consumers by name and offer discounts through beacon and app technology.
Industry Implications
1. Advertising - The advertising industry can capitalize on this trend by using beacon and app technology to target specific consumers with tailored messages and discounts.
2. Retail - The retail industry can capitalize on this trend by using beacon and app technology to send personalized notifications that drive foot traffic and increase sales.
3. Technology - The technology industry can capitalize on this trend by creating and developing more effective beacon and app technology for personalized notifications and hyper-targeted marketing.
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