As the year 2008 is coming to an end, I figured it’d be interesting to compile a cluster of a recurring theme in advertising that has been on the rise: sexvertising, nudevertising, and pushing the envelope to new limits when it comes to exploiting sex and skin in ads.
It’s not only the fashion and alcoholic beverage ad campaigns that are getting more racy, even though they remain the majority. What is interesting is that we are seeing unlikely players such as major soft drink brands (Coca Cola), used BMW cars agencies, credit cards and even environmental recycling and organ donation PSAs get in on the flesh action.
Predictably, Tom Ford and American Apparel top our list with the highest number of sleazy and controversial ads, as they are the obvious suspects. But taking a look at the trends below (or seeing all the pictures at once) might surprise you with some of the brands that made it here.
Reportedly, Tom Ford will be toning down his upcoming ad campaigns and ditching the excessive sexual themes. But I am sure that someone will take over his spot, as one thing is certain, ‘Sex Sells.’ Let’s wait and see what 2009 will bring.
50 Naughty Ads That Cross The Line
43
When Ads Cross The Line
Is Tom Ford's New Campaign Too Naughty
42
Biomimicmarketing in Shockvertisement
French AIDS Campaign
41
Scandalously Violent Footwear Ads
More of the Steamy Brian Atwood S/S ‘09 Campaign
40
Racy Product Placement
Do Tom Ford's Vaginads Cross the Line?
39
Tom Ford's Racy New Ad
Controversial Cologne Campaign
38
Dolce & Gabbana Gets Overly Sexual in New Controversial Ads
37
Sleaze Marketing?
American Apparel Accused of Being Sleazy
36
Banned Celebrity Ads
Eva Mendes for CK Secret Obsession
35
Sleazy Promotional Items
American Apparel's Boob-Flash Matches
34
Sexy Ads Upset the Pope
Racy Equinox Fitness Ad
33
Sexvertising
'Most Sought After Box on The Planet'?
32
Sexy Mobile Phone Ads
LG Bikini Campaign
31
Racy Women‘s Shoes Campaigns
Luciano Carvari SS08 Flora Amore Ads
30
Public Fixtures Made Phallic
Tom of Finland's Suggestive Perfume Campaign
29
Scandalously Provocative Soda Campaigns
Coca Cola Burn Ads
28
Nudevertising for Wine
Avondale Wine Goes 'Au Naturel'
27
Racy & Violent Flashback Footwear Ads
Luciano Carvari Ukraine Launch Campaign
26
Fake BJ Ads
Do American Apparel Ads Cross The Line?
25
Nudevertising Accessories
John Galliano Puts the Natural Focus on Jewelry
24
Wearing Only Marker Measurments
Secrets From Your Sister Bra Fittings Ads
23
Marketing Candy to Adults
‘Chupa Chups' Lollipop Ads Get Risque
22
Ads With Naughty Symbolism
Skyy Vodka's "Twig and Berries"
21
Controversial Billboards
Disney Ad Shows Little Girl in Lingerie
20
Break Up Shagging
Edgy Coke Zero Ad
19
Scandalous Beer Commercials
Is Guinness 'Good Times' Sexist, Indecent, or Both?
18
Reenacting Unsolicited Ads
Russian Company 'Plays Along' and Pokes Fun of Unsolicited Ads
17
Fake Naughty
Beate Uhse TV Ads for Parental Controls and Supervision
16
Provocative Billboards
Belvedere Ads Too Racy?
15
Sexist Ads To Appeal to Men
Axe Cottage Ads
14
Sexist Ads
Pretty Women as Shoe Brushes
13
Youth Sexvertising To Sell Jeans
'First Time' Commercial by Levi's
12
Naughty Scenario Stereotypes as Ads
Leroy Merlin DIY Campaign
11
Virgin Imagery to Sell Used Cars
BMW: You're Not The First
10
Controversial Ad Bans
Italian Tom Ford Sunglasses Ad
9
Sexvertising Sports Equipment
Aerobics First, Improve Your Sex Life Campaign
8
Sexually Confused Ads
Axe Gets “So Cute” With Disney-Style Commercial
7
Suggestive Sizevertising
Burger King ‘Big Boner' Commercial
6
Senior Nudevertising
Happy Naked Couple Club Cola Ads
5
Suggestive Celebratory PSAs
Stockholm Celebrates Condoms
4
Nudevertising Credit Cards
Visa TV Spot
3
Censorship as Direction
Beate Uhse Ads
2
Indecent Exposures by Gaming Additcs
Sony PSP Skirt Ad
1
Sexvertising Organ Donation
Is ‘Reborn To Be Alive' Cheeky or Indecent?
Related Ideas
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
AI-Generated Ketchup Ads
Heinz Designed an Advertisement Using the Slogan 'It has to be Heinz'
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
AI-Lead Car Ads
Ford Launched an AI Campaign Dubbed 'Be Surreal, Be Ford'
Clear In-Game Billboard Advertisements
SCS Software's Truck Simulator Uses Real-Life Advertising
Halloween-Inspired Pretzel Campaigns
Snyder’s of Hanover Debuts the 'Pretzelface' Campaign
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Edgy Lingerie Collabs
Rihanna's 'Savage X Fenty' and 'Diesel' Team Up to Release a Lingerie Line
Athlete-Backed Fashion Campaigns
Dwyane Wade Poses for Versace's Underwear Campaign
Film-Inspired Condiment Ads
GUT New York Forms the Heinz Smiles Campaign to Celebrate Joker 2
Plastic-Heavy Fashion Campaigns
Anonymous Club and PUMA Debut a New Collaboration
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
In-Game Billboard Advertising
Gameloft Enables Partners to Advertise Natively in its Games
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Pop Art Beer Branding
Budweiser and Sir Peter Blake Collaborated on a New Can
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
Humorous Payment Campaigns
Paypal's Latest Campaign Features Actor Will Ferrell
Lazy Cereal Campaigns
SURREAL Cereal Cheekily Pokes Fun at New Year's Resolutions
Cinematic New Year Campaigns
Prada Releases Its High-Fashion Campaign for Chinese New Year
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Moderate Drinking Campaigns
The Magic of Moderate Drinking Encourages Responsible Consumption
Curious Whiskey Campaigns
Four Roses' Don't Mention It Campaign Targets Younger Whiskey Drinkers
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Retail Overconsumption Campaigns
Coachtopia's 'The Wasted Parts' Explores Overconsumption Culture
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Tech-Driven Sexual Wellness
Experience the Future of Intimacy
Unretouched Photography Books
Dove Reimagine Beauty Celebrates Authentic Representation
Young Travellers-Targeting Campaigns
Progressive Insurance Has Introduced a New Campaign
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Influencer-Inspired Ads
Tomcat's Ad Shows an Influencer Mouse with a Fatal Unboxing Twist
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Movement-Inspired Fashion Campaigns
The Bottega Veneta's Going Places Features Going Places
Nudist-Themed Sporty Fashion Campaigns
PUMA and NOAH Join Forces on a New Collection
Sexuality-Exploring Artful Exhibitions
Faye Toogood Explores Sensuality with the Rude Arts Club
Cross-Category Refreshment Campaigns
Sprite and Pringles Hot Have Teamed Up for a New Campaign
Futuristic Shapewear Ads
Skims' First-Ever TV Ad, Skims Lab, Stars Kim Kardashian in Every Role
Intimate Wellness Hotlines
Playground Launched Pillow Talk with the 1-888-PLY-GRND Campaign
Female Empowerment Outerwear Ads
Canada Goose Honors Female Empowerment with New FW23 Campaign
Indulgent Vodka Seltzers
PLAY HARD Seltzers Speak to a New Generation of Style & Flavor Seekers
Humorous Collab Fashion Campaigns
Barbour and Maison Kitsuné Launches a New Campaign
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Cheeky Wireless Service Ads
Visible's New Campaign with Jason Alexander Highlights Transparency
Friendship-Promoting Fashion Campaigns
Tommy Hilfiger's Spring 2024 Features Kendall Jenner
AI-Generated Holiday Soda Ads
The Coca-Cola Holidays Are Coming Ad Has Been Updated with AI
Star-Studded Luxe Fashion Campaigns
Alexander McQueen Presents its Dramatic FW23 Campaign
Graffiti-Painted Beer Packaging
1664 x André Saraiva Debut a New Vibrant Collaboration
Mindful-Shopping Campaigns
The Ordinary’s 'Slovember' Campaign Promotes Intentional Shopping
Neighborhood-Inspired Campaigns
Kotn's F/W 2024 Collection is Released with a Witty Short-Film
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Attraction-Building Fragrance Ads
Fit Check by AXE Speaks to Gen Z Men and Women Alike
Provocative Fall Fragrances
BORNTOSTANDOUT's New Collection Clashes Clean and Animalic Notes
Extreme Plumping Glosses
The First-Ever NYX Big Game Ad is Dropping with an Exclusive Lip Shade
Collaboration Mother's Day Campaigns
Jergens Skincare Partnered with Nicole Ari Parker and More
Theatircally Filmic Champagne Campaigns
Piper-Heidsieck Debuts its 'Twist the Script' Campaign
Body Artwork-Inspired Fashion
Jean Paul Gaultier Presents the Body Tattoo Apparel Designs
Nighttime Cosmetic Campaigns
The Estée Lauder Night Night Club Campaign Stars Nicole Richie
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
70s-Style Cat Snack Ads
Temptations' Creamy Purrrr-ée Treats Star in a Nostalgic Holiday Ad
Erectile Dysfunction Medication Ads
Phoenix Wants to Help Canadian Men ‘Rise Again’
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Co-Branded Custom Ads
Lexus and Universal Pictures Partner for the 'Experience OZmazing' Spot
Actress Lip Color Campaigns
The Tom Ford Runway Lip Color Collection is Angelina Jolie-Approved
Luxurious Branded Undergarments
The New Prada Underwear is Meant to be Worn on Its Own
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
Scream Queen Skincare Campaigns
philosophy and Sarah Michelle Gellar Partnered for a Retinol Ad
Nostalgic Fragrance Campaigns
Impulse & Frankie Bridge Faithfully Recreated Iconic 90s Looks
Mid-20th-Century Holiday Campaigns
Saks Fifth Avenue Unveiled its 'Gifts of Delight' Campaign
Humorous Automotive Campaigns
Hyundai’s 'Where Have You Been?' Ad Merges Nostalgia and Branding
Sweat Fleece Sporty Campaigns
Nike's Don’t Sweat the Tech-nique Campaign Readies for Fall 2023
Safe Consumption Swimmer Campaigns
The Malibu 'Don’t Drink and Dive' Campaign Stars Tom Daley
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Cheeky Martini Ads
Grey Goose's Classic Martini Cocktail Ad Pokes Fun at Celeb Creative Directors
Mystery-Style Holiday Ads
Waitrose Adds Mystery to the Festive Season with ‘Sweet Suspicion’ Ad
All-Dark Marketing Campaigns
IKEA Introduces its Darkest Campaign Yet with Try Oslo's Help
Human Connection-Centric Campaigns
Etsy's New Ad Campaign Wants to Keep Commerce Human
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Women-Themed Fashion Campaigns
Donna Karan New York Launches the Reflections on Women Campaign
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Cookie-Twisting Commercials
The OREO Super Bowl 2024 Spot Revisits Pivotal Moments in History
Responsible Alcohol Consumption Campaigns
Absolut's Call It a Night Campaign Promotes Safety
Quirky Plant-Based Food Ads
Gosh! Food's Falafel Advertisement is Surprising
Reimaged Striking Lingerie
Bluebella Unveils Its Autumn Winter 2023 Campaign
Retro Italian-Inspired Fall Fashion
Martine Rose's FW23 Collection is Sexy, Very Sexy
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Wasteful Fashion Campaigns
Vestiaire Collective Reminded People to Shop Mindfully on Black Friday
Beauty Corporate Diversity Ads
E.l.f. Beauty's So Many Dicks Ad Urges for More Corporate Diversity
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Adaptive Intimate Collections
Victoria’s Secret and Pink Team Up to Launch Adaptive Intimates
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Comprehensive Apparel Brand Campaigns
Apparel Group Launches Its Expansive 'Summer-Time' Campaign
Poeticized Luxury Fashion Campaigns
Club 21 Debuts its Cinematic 'Salute The Detail' Campaign
Romantic Narrative-Inspired Fashion
Edward Cuming Unveils a New Capsule for the SS24 Season
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Authentic Fashion House Campaigns
Gucci's Spring/Summer 2024 Collection Celebrates Real Women
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Condiment-Celebrating Hot Dog Ads
HEINZ Just Launched the 'Hot Dogs are Not a Contest' Movement
Orange Wine Campaigns
Nomadica's Skin Contact Campaign Shows the Fun, Sexy Side of Wine
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Cheeky Series Star Campaigns
MTN DEW Debuts a New Superbowl Ad with Aubrey Plaza
Influencer-Starring Car Commercials
Toyota's New Short Film Seeks to Resonate with Gen Z Customers
Star-Led Luxury Fashion Campaigns
PRADA's Re-Nylon Collection Welcomes Renowned Actors
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Rewritten Christmas Song Ads
Burger King UK's Hijacking Christmas Will Guide You to the Drive Thru
Soccer-Themed Undergarment Capsules
Savage X Fenty Releases a New Collection Inspired by Soccer
Ice Cream-Inspired Superbowl Campaigns
Häagen-Dazs Aims to Connect with Younger Consumers
Short Film-Inspired Ads
Apple’s New ‘The Underdogs’ Ad Features Various Apple Products
Celebrity-Starring Skincare Ads
Peter Thomas Roth Recruits Lindsay Lohan for its New Campaign
Celebrity Super Bowl Commercials
NYX Makeup and Cardi B Debut Their First Super Bowl Commercial
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Cosmetic Branding Design Initiatives
The AmLactin x Kerasal #UnsexyDesignChallenge is Cheeky
Advertising Demand-Side Platforms
Yahoo Launched Yahoo Creative to Help Advertisers
Provocative Caviar Brands
For National Caviar Day, the Caviar Category is Being Boldly Reinvented
Car Safety-Promoting PSAs
The Ad Council and NHTSA Have Launched a New Never Happens Campaign
Debunking AI Apps
BSBot Helps Publicis Clients Tell the Truth About AI from Fiction at Cannes
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Slogan-Detailed Graphic Tee Capsules
Soho Yacht Club Suggests to Do Something Nice Today
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet
Love-Centric Public Service Announcements
Ad Council & R/GA Debut the Love Has No Labels Campaign
Promotional Condom Delivery Campaigns
Saucey is Entering the Sex-focused Category
Health Awareness Retail Promotions
This Superdrug Sexual Health Week Promotion Offers Discounts