Luciano Carvari Ukraine Launch Campaign
mediterranean — February 15, 2009 — Naughty
References: carvari & homotography.blogspot
Violence and excessive use of nudity has become a recurrent theme in advertising these days. But a few years ago, it wasn’t such a mainstream alternative.
One of Trend Hunter’s favorite shoe brands, Luciano Carvari, was on the forefront of this aggressive and scandalous advertising trend in their launch campaign in the Ukraine.
Wanting to make some waves and announce the arrival of the brand in a grand manner, the ad campaign introduces the brand as ultra-sexy with a bit of a sinister vibe.
These Luciano Carvari shoes are not for the faint of heart or for those who live life playing by the rules.
The ads feature an abundance of nudity, twisted scenarios and a bit of violence.
One of Trend Hunter’s favorite shoe brands, Luciano Carvari, was on the forefront of this aggressive and scandalous advertising trend in their launch campaign in the Ukraine.
Wanting to make some waves and announce the arrival of the brand in a grand manner, the ad campaign introduces the brand as ultra-sexy with a bit of a sinister vibe.
These Luciano Carvari shoes are not for the faint of heart or for those who live life playing by the rules.
The ads feature an abundance of nudity, twisted scenarios and a bit of violence.
Trend Themes
1. Aggressive Advertising - Using violence and excessive nudity in advertising to attract attention and create a buzz.
2. Sinister Branding - Introducing a brand with a dark and edgy image to appeal to consumers seeking something unconventional.
3. Shock Value Marketing - Creating ads that shock and surprise viewers to gain attention and generate buzz.
Industry Implications
1. Fashion - Using aggressive and scandalous advertising to promote clothing and accessories.
2. Cosmetics - Introducing a cosmetics brand using dark and edgy branding to appeal to consumers seeking a unique and edgy look.
3. Entertainment - Using shock value marketing to promote movies, TV shows, or music videos that feature violent or provocative content.
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