BORNTOSTANDOUT's New Collection Clashes Clean and Animalic Notes
Laura McQuarrie — September 30, 2024 — Fashion
References: instagram & fragrantica
BORNTOSTANDOUT, the niche fragrance brand from Seoul, Korea, dropped three provocative new scents in its Raw Seduction collection: Filthy Musk, L'Animal and Naked Laundry. According to the brand, this trio of fall fragrances explores "the unrefined allure of primal desire," and explores the interplay between purity and animalistic instinct. A such, there's a juxtaposition between fresh, clean notes and deep undertones inspired by raw moments.
While Filthy Musk invites fragrance fans fo forget what they know about polite musk scents and shares the essence of skin-on-skin that lingers on sheets, L'Animal is an ode to untamed passion with notes of golden rum, spicy nutmeg and creamy almond paste. Rounding out the new trio, Naked Laundry hints at mischief with mandarin essential oil, mimosa absolute and white caramel.
While Filthy Musk invites fragrance fans fo forget what they know about polite musk scents and shares the essence of skin-on-skin that lingers on sheets, L'Animal is an ode to untamed passion with notes of golden rum, spicy nutmeg and creamy almond paste. Rounding out the new trio, Naked Laundry hints at mischief with mandarin essential oil, mimosa absolute and white caramel.
Trend Themes
1. Unconventional Fragrance Blends - The combination of clean and animalic notes in scents provides an intriguing duality not commonly found in mainstream fragrances.
2. Primal Desire Scents - Fragrances that evoke archetypal human instincts such as Filthy Musk and L'Animal present an exciting twist on traditional perfume profiles.
3. Gourmet and Sensual Notes - The inclusion of ingredients like golden rum and creamy almond paste in perfumes creates luxurious and exotic scent experiences.
Industry Implications
1. Fragrance - The fragrance industry can capitalize on unique scent profiles that blend primal and clean elements for innovative product lines.
2. Luxury Goods - Luxury brands can leverage the allure of exotic and provocative scents to enhance their premium offerings and attract niche markets.
3. Personal Care - Incorporating distinctive and experimental scents into personal care products could appeal to consumers seeking individualistic and bold experiences.
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