Do Tom Ford's Vaginads Cross the Line?
Adrants recently coined the term “Vaginads,” a hybrid of vagina and advertising after being inspired by two new campaigns.
In Tom Ford’s risque new campaign, just like his last ad, (see below) a very nude woman is featured wearing nothing but the product. This time, instead of being placed between her cleavage, it was placed between her legs.
Another company called Vivaeros created a fragrance called #####. “The company, reacting to the predominance of erotic products which makes a person more attractive to another, has bottled the smell of sex (in the form of a “beguiling vaginal scent") and is selling it as a fragrance for men to wear seemingly to bring them pleasure in the absence of the real thing,” AdRants said.
In Tom Ford’s risque new campaign, just like his last ad, (see below) a very nude woman is featured wearing nothing but the product. This time, instead of being placed between her cleavage, it was placed between her legs.
Another company called Vivaeros created a fragrance called #####. “The company, reacting to the predominance of erotic products which makes a person more attractive to another, has bottled the smell of sex (in the form of a “beguiling vaginal scent") and is selling it as a fragrance for men to wear seemingly to bring them pleasure in the absence of the real thing,” AdRants said.
Trend Themes
1. Risque Advertising - There's an opportunity for advertisers who are willing to push the envelope to create campaigns that are edgy and provocative.
2. Erotic Products - Developers can come up with new products that cater to the demand for erotic products and cater to people who are not comfortable about openly discussing their sexual fantasies.
3. Vaginads - There's an opportunity for marketers to come up with campaigns and messages that focus on female anatomy, body positivity and sexuality.
Industry Implications
1. Beauty & Fragrance - The fragrance industry can capitalize on people's fascination with erotic products and come up with perfumes and colognes that are marketed as erotic or sensual options.
2. Fashion - Fashion designers can come up with unique clothing designs that offer more coverage than traditional clothing but still highlight the human form in ways that people find alluring.
3. Entertainment - Film and TV producers can create content featuring taboo or controversial themes such as nudity and sex, which can help generate more buzz and attract a younger demographic.
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