LG Bikini Campaign
mediterranean — July 26, 2008 — Naughty
References: unwiredview & gizmodo
LG has the perfect excuse for featuring bikini-clad models in the ad campaign for their KF600 phone. See, LG has (ingeniously) named the phone model, the Bikini.
The LG Bikini is actually a revamped version of the LG Venus. The main upgrade over Venus is the HSDPA and Rev A EVDO 3G network support.
Other features include 240×320 QVGA display with a Touch-sensitive InteractPad beneath it, 3 megapixel camera with auto focus, Bluetooth 2.0 and USB connectivity.
As you can tell by the two rectangles drawn in some of the ads, the name inspiration comes from the top and bottom displays, which are similar to the top and bottom of a two-piece bikini. Ahhhh, I guess... Let's forget about these minor details and focus on the big picture: a picture of super hot females wearing bikinis.
The LG Bikini is actually a revamped version of the LG Venus. The main upgrade over Venus is the HSDPA and Rev A EVDO 3G network support.
Other features include 240×320 QVGA display with a Touch-sensitive InteractPad beneath it, 3 megapixel camera with auto focus, Bluetooth 2.0 and USB connectivity.
As you can tell by the two rectangles drawn in some of the ads, the name inspiration comes from the top and bottom displays, which are similar to the top and bottom of a two-piece bikini. Ahhhh, I guess... Let's forget about these minor details and focus on the big picture: a picture of super hot females wearing bikinis.
Trend Themes
1. Bikini-clad Models in Ads - Opportunity for brands to create attention-grabbing advertisements by featuring bikini-clad models.
2. Revamped Phone Models - Potential for companies to release upgraded versions of existing phone models with enhanced features and network support.
3. Touch-sensitive Interactpad - Emerging trend of incorporating touch-sensitive InteractPads beneath phone displays for improved user experience.
Industry Implications
1. Mobile Phone Industry - Disruptive innovation opportunity to design smartphones with unique and appealing marketing strategies.
2. Fashion Industry - Opportunity for fashion brands to collaborate with phone companies for joint advertising campaigns and product offerings.
3. Technology Industry - Emerging market for touch-sensitive InteractPads, allowing companies to create innovative user interfaces and applications.
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