Visible's New Campaign with Jason Alexander Highlights Transparency
Grace Mahas — October 4, 2023 — Tech
References: youtube
Visible, Verizon's all-digital wireless subsidiary, has launched a fresh campaign featuring actor-director Jason Alexander, emphasizing the importance of transparency in service offerings. The campaign, which humorously uses the catchphrase "yada, yada, yada," highlights Visible's straightforward $25 single line unlimited plan, contrasting it with competitors like Metro by T-Mobile that often have hidden conditions.
The campaign, developed by creative agency Madwell, cleverly uses Jason Alexander to underscore the pitfalls of overlooking crucial details, a nod to his iconic "yada, yada" catchphrase. “When we saw Metro’s campaign, our team and partners at Madwell knew we had to call out the hypocrisy,” said Cheryl Gresham, CMO of Verizon Value. “While some might mistake Jason Alexander for someone who’s ok to ‘yada, yada, yada’ over the fine print based on characters he’s played, Jason Alexander, the actor, is honest. And like Visible, he doesn’t take it lightly – making him the perfect spokesperson for the leader in transparent wireless.”
Utilizing cutting-edge XR technology, the campaign will be featured across multiple platforms, solidifying Visible's position as a leader in transparent wireless services.
The campaign, developed by creative agency Madwell, cleverly uses Jason Alexander to underscore the pitfalls of overlooking crucial details, a nod to his iconic "yada, yada" catchphrase. “When we saw Metro’s campaign, our team and partners at Madwell knew we had to call out the hypocrisy,” said Cheryl Gresham, CMO of Verizon Value. “While some might mistake Jason Alexander for someone who’s ok to ‘yada, yada, yada’ over the fine print based on characters he’s played, Jason Alexander, the actor, is honest. And like Visible, he doesn’t take it lightly – making him the perfect spokesperson for the leader in transparent wireless.”
Utilizing cutting-edge XR technology, the campaign will be featured across multiple platforms, solidifying Visible's position as a leader in transparent wireless services.
Trend Themes
1. Transparency in Wireless Services - Visible's campaign highlights the importance of transparent service offerings in the wireless industry, contrasting it with competitors' hidden conditions.
2. Humorous Advertising with Celebrity Endorsements - Visible's campaign creatively uses Jason Alexander to humorously underscore the pitfalls of overlooking crucial details in wireless service plans.
3. Utilization of XR Technology in Advertising - Visible's campaign utilizes cutting-edge XR technology to create an immersive and engaging experience for viewers across multiple platforms.
Industry Implications
1. Wireless Telecommunications - Visible's campaign highlights the need for transparency in the wireless telecommunications industry and disrupts the traditional approach to service offerings.
2. Advertising and Marketing - Visible's campaign showcases the effectiveness of humorous advertising and celebrity endorsements in capturing consumers' attention and promoting brand transparency.
3. XR Technology - Visible's campaign demonstrates the potential of XR technology in revolutionizing advertising strategies and delivering immersive experiences to audiences.
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