Do American Apparel Ads Cross The Line?
mediterranean — July 19, 2008 — Naughty
References: threadtrend
American Apparel ups the sleaze factor big time with their latest amateur porn-ish ad.
I have no clue how this company is doing so well in sales with someone like Dov Charney steering it. Past and current lawsuits do not seem to deter the man from exploiting sexual perversions to market and sell his products.
The new ad is shot in the typical American Apparel amateur style with bad lighting and from a first-shooter angle. It shows a young woman sprawled between a man's hairy legs, looking up at the camera with her tongue out in a simulated oral sex shot.
Both the man and woman are wearing American Apparel gray undies, but that's besides the point with such an ad. It's the image of the brand that the ad sells. And strangely enough, it must be working.
See a few other controversial and BJ-inspired ads:
I have no clue how this company is doing so well in sales with someone like Dov Charney steering it. Past and current lawsuits do not seem to deter the man from exploiting sexual perversions to market and sell his products.
The new ad is shot in the typical American Apparel amateur style with bad lighting and from a first-shooter angle. It shows a young woman sprawled between a man's hairy legs, looking up at the camera with her tongue out in a simulated oral sex shot.
Both the man and woman are wearing American Apparel gray undies, but that's besides the point with such an ad. It's the image of the brand that the ad sells. And strangely enough, it must be working.
See a few other controversial and BJ-inspired ads:
Trend Themes
1. Controversial Advertising - Opportunity for brands to generate buzz and grab attention by pushing boundaries with provocative ads.
2. Ethics in Marketing - Increasing focus on ethical marketing practices and corporate responsibility, leading to greater scrutiny of sexually explicit or exploitative ads.
3. Authenticity and Transparency - Consumers demanding genuine and transparent brand communication, prompting companies to move away from overly sexualized advertising.
Industry Implications
1. Fashion and Apparel - Opportunity for fashion brands to differentiate themselves by promoting inclusive and respectful advertising campaigns.
2. Marketing and Advertising - Opportunity for advertising agencies to develop strategies that balance attention-grabbing creativity with responsible messaging.
3. Consumer Advocacy and Activism - Opportunity for advocacy groups and activists to raise awareness and push for change in ethical marketing practices within the industry.
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