When it comes to marketing products, differentiating it from other goods on the market can be challenging, but these celebrity-endorsed beverages are showcasing how a little media influence can go a long way.
Beverage brands are constantly competing with one another to garner consumer attention, and while flavor and packaging are definitely important features, sometimes brands need that extra little push to set them apart from others in the market. Seeking to incorporate elements of pop culture, beverage and liquor brands are turning to celebrity endorsements and campaigns to garner publicity and intrigue.
From Heineken using Neil Patrick Harris to add humor to their commercials to Vodka brands using well-known athletes as a branding technique, these celebrity-endorsed beverages are showcasing how the use of famous figures can easily heighten product appeal ten fold.
21 Celebrity-Endorsed Beverages
18
Sassy Soda Seduction Commercials
Sofia Vergara Stars in the New Diet Pepsi Ad
17
Rumor-Spoofing Celeb Ads
The Jennifer Aniston Security Tapes Campaign for Smart Water is Shocking
16
Mysterious Photo Booth Ads
Marc Jacobs Unveiled as Diet Coke Creative Director in New Teaser
15
Boxing Beer Bottle Packaging
The Golden Boy Boxer Beer Bottles by Corona are Limited-Edition
14
Celebrity-Inspired Cocktails
Charlie Mccarthy's 'Headliner Cocktails' Use Celebs as Muses
13
Celebrity Parody Beer Ads
Anna Kendrick Lends a Helping Hand in This Newcastle Brown Ale Ad
12
Heroic Beer Promotions
The Coors Light Damme Cold Media Campaign Features Jean-Claude Van Damme
11
Suggestive Soda Campaigns
Penelope Cruz Stars in This Sizzling Pub Schweppes 2014 Commercial
10
Gesturing Beverage Branding
Mulled Wine Charade Packaging Acts Out the Preparation Instructions
9
Fighter Beer Ads
Anderson Silva and Steven Segal Face Off in Budweiser 'The Great Preparation'
8
Voodoo Magic Beer Ads
This New Bud Light Super Bowl Commercial Features Stevie Wonder
7
Celebrity Soda Campaigns
Pepsi MAX and Kyrie Irving Present ‘Uncle Drew’
6
Slam Dunk Vodka Endorsements
Luv Shaq is Touted as an Athlete-Friendly Vodka
5
Compliant Beer Ads
This Heineken Beer Commercial Stars Neil Patrick Harris Begging to Take a Sip
4
Basketball Star Sodas
The Coca-Cola Company Announced It Will Release a LeBron James Sprite
3
Rock Legend Liquors
You Can Sip Some Rock 'n' Roll With This Elvis Presley Vodka in Your Drink
2
Baseball Megastar Marketing
Roots Coffee Lets Tasters Live the Dream of Personalized Memorabilia
1
Celebrity Face Brew Branding
Ryan and the Gosling is the Name of One of the Hottest Beers Out
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Work-Friendly Beers
Creative Juice is a Low-Strength "Desk Beer" for Creative Problem-Solving
Athletic Merchandise Capsules
G.O.A.T. Fuel Launched Its Inaugural Merchandise Capsule
Mixologist-Crafted Beverage Creations
PepsiCo will Host a 'DRIPS by Pepsi' Pop-Up in New York
Cleverly-Disguised Fountain Cups
Pepsi's Latest Campaign Stunt Introduced 'Undercover Cups'
High-Profile Brand Launch Events
NO CAP! Soda Pop is Launching with Marshmello on August 4th
Exclusive Olympic Beer Sponsors
Michelob ULTRA Backs Team USA at the Olympic and Paralympic Games
Iconic Sports Drink Campaigns
Gatorade Canada's Latest Campaign Stars Sarah Fillier
Spontaneous Summer Picnics
Absolut Vodka & Sprite's HANGOUT-OF-HOME Inspires Unplanned Gatherings
Beer Insurance Policies
HeineCare by Heineken Protects UK Football Fans Against Spills
Candy-Flavored Beverages
Skittles Drinks Reimagine a Favorite Gen Z Candy as a Beverage
Collaborative Basketball-Legend Cognacs
Hennessy x LeBron James Debut a Limited-Edition V.S Bottle
Premium Clean-Cut Drink Branding
The Sparkling ICE Branding Refresh Enhances Visibility
Vibrant Soda-Inspired Footwear
HEYDUDE Launched a Coca-Cola Collection Featuring Diet Coke
Soda-Inspired Bodycare
Native x Jarritos Reimagines Soft Drink Flavors as Personal Care Scents
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Fruit-Forward Energy Beverages
V8 +ENERGY Unveils Limited-Edition Summer Flavors
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Socialite QSR Drink Menus
These SONIC Custom Drinks Come in The Nicole and The Paris
Nootropic-Infused Soft Drinks
The G Spot Wellness Drinks Were Created by Actress Gillian Anderson
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Athlete-Backed Hydration Drinks
Lionel Messi Has Introduced Más+, a New Hydration Drink in Canada
Friendly Hydration Beverages
Unwell Hydration Makes Wellness Approachable with Different Moods
Athlete-Endorsed Hydration Drinks
Mark Anthony Brands Partners with Lionel Messi on a New Beverage
Olympic-Themed Beer Campaigns
The Corona Cero 'For Every Golden Moment' Celebrates Paris 2024
Break-Encouraging Soda Branding
The Diet Coke Break Campaign Includes Customized Cans
Fruit-Stand-Inspired Vodka Pop-Ups
Kylie Jenner’s Canned Vodka Soda will Host an Event in NYC
Soda-Inspired Alcoholic Refreshments
SVNS Hard 7Up Comes in Two Flavor Options
Pop Art Beer Branding
Budweiser and Sir Peter Blake Collaborated on a New Can
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
Collaboration Drink Ranges
Potbelly Craft Refreshers Were Made with the Tractor Beverage Company
Moderate Drinking Campaigns
The Magic of Moderate Drinking Encourages Responsible Consumption
Condiment Tattoo Bottles
The Heinz Tattoo Bottle Makes It Easier for Fans to Get Inked
Convenience Store-Branded Beverage Lines
7-Eleven Has Introduced Fusion Energy and Rehydrate
Pop Culture-Inspired Beverage Campaigns
Accelerator Active Energy Partners with Travis Kelce
Co-Branded Beer Apparel
thisisneverthat and Budweiser Partner on a New Apparel Collection
Energy Drink Influencer Partnerships
Uptime Energy Has Announced New Partnerships with Influencers
Entertainment Industry Expansions
Starbucks Enters the Entertainment Industry as Starbucks Studio
Exclusive Spooky Sodas
Beetlejuice Beetlejuice Inspired a Limited-Edition Fanta Flavor
Mindful Restaurant Drink Menus
The Chipotle Beverage Menu Has Been Expanded with New Options
Energy Drink-Branded Hard Teas
Monster Energy Expands Further into Alcohol with Nasty Beast
Celebratory Cartoon Beverage Branding
ShineWater Limited Edition Trolls Cans are Arriving Now
Timeless Sports Drinks
Ancient Drinks Offers Time-Honored Recipes for Enhanced Energy
Fruity Alcoholic Teas
Local Beverages Iced Tea Seltzers are Available in Five Distinct Flavors
Fizzy Vodka Crossover Cans
Absolut Vodka & Sprite Launches Across the UK in 12-Count Boxes
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Chilling Effect Citrus Sodas
Sprite Chill Features the Signature Lemon-Lime Flavor with Cherry
Cross-Category Refreshment Campaigns
Sprite and Pringles Hot Have Teamed Up for a New Campaign
Cola-Flavored Energy Drinks
CELSIUS Sparkling Cherry Cola Has a Timeless Flavor
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Limited-Edition Retailer Drinks
Circle K and PepsiCo Partnered to Offer an Exclusive Drink
Country-Conjoining Beer Can Designs
Heineken Spotlights One Shared Star Motif on its Cans
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Lifestyle-Driven Canned Fruit Drinks
Tropicana Brands Has Introduced Two New Refreshments
Entrepreneur-Made Non-Alcoholic Cans
Bonang Matheba Shares the New Non-Alcoholic Nectar Rosé Cans
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Summer-Themed Energy Drinks
These New CELSIUS Flavors are Perfect for Beach and Poolside Enjoyment
Feel-Good Beverage Campaigns
Swoon's Bestie Campaign Spotlights "Beverages That Love You Back"
Opulant Soda Can Designs
Gladiator-Themed Limited-Edition Pepsi Cans Bring Stars to Life
Build-Your-Own Hydration Solutions
DIY Beverages Offers a Fully Customizable Hydration Experience
Athlete-Approved Sports Drinks
Cizzle Brands Debuts CWENCH Hydration in Partnership with Athletes
Interactive Soccer Campaign
Michelob ULTRA Has Announced Its Largest Summer Initiative to Date
Epic Rapper-Backed Soda Campaigns
PEPSI Launched its 'Make Your Gameday Epic' Campaign
Frozen Refreshment Energy Drinks
These New CELSIUS Essentials Flavors Will Debut in 2025
Actor-Approved Non-Alcoholic Beers
Bero Brewing Was Created by Tom Holland with Less Than 0.5% ABV
Branded Energy Drink Events
CELSIUS Energy’s Padel Classic 2024 Enriched Art Basel
Cosmic Beverage Activations
CELSIUS Energy Promotes its Space Vibe Trilogy with a Coachella Event
Sports-Themed Cafe Energy Drinks
The Dutch Bros Coffee Gold Medal Rebel Celebrates the Olympics
Crisp Low-Calorie Lagers
Hero95 is a Low-Carb Beer Brewed for Active Lifestyles
Rugged Legacy Beer Campaigns
Coors Banquet Reinvigorates Start Your Legacy Campaign
Vitamin-Based Sparkling Drinks
Bloom Nutrition Expands into Sparkling Energy Drinks for the Summer
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Discerning Drinker Pop-Ups
Fentimans' Pop-Up Inspires People to Choose More Interesting Beverages
Baseball-Inspired Energy Drinks Partnerships
GHOST Joins Forces with the Philadelphia Phillies
Water Digital Wallet Loyalty Cards
Liquid Death Has Introduced the Liquid Death Country Club
Handcrafted Dirty Soda Refreshments
Hopdoddy Burger Bar Dirty Sodas Come in Five Flavors
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Kindness-Promoting Beverage Campaigns
Culture Pop Soda Partners with Point Guard Derrick White
Non-Alcoholic Canned Spritzes
Citizen Spritz's Alcohol-Free Cans Support Refreshment & Moderation
Female Celebrity-Branded Whiskies
Beyoncé Debuts SirDavis in Collaboration with Moët Hennessy
Caffeine-Free Hydration Beverages
GHOST Hydration Drinks Will Come in Five Flavors
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Diva-Inspired Beauty Drinks
Paris Hilton Debuts the Iconic Tonic Beauty Drink with Joe & the Juice
Interactive Beer Giveaways
Dos Equis and Drew Brees Offer Free Beers Tied to Football Strategies
Citrusy Branded Spirit Cocktails
SKYY Vodka & Soda Comes in Two Flavor Options
Celebrity-Inspired Cocktail Menus
The Quote Book by Velvet Bar Shares Drinks Based on Icons
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Comic-Inspired Soda Cans
Marvel and Coca-Cola Join on the Heroes Captivating Can Designs
Health-Conscious Holiday Drink Ads
This TENZING Christmas Ad Sees Santa Opting for a New Drink
Flavorful Pickleball Celebrations
Smirnoff SMASH Vodka Soda's Event Highlighted Unique Mashups
Health-Conscious Sparkling Beverages
Cloud Water Unveils New Products and a Fresh Brand Makeover
Superhero-Themed AR Sodas Cans
Coca-Cola's Marvel Universe Packaging Boasts Immersive Features
Socialite-Approved Canned Cocktails
Sprinter Canned Vodka Soda is Sweetened with Fruit Juice
Spooky Seasonal Libation Campaigns
The Heineken Meet the Chillers Campaign is Character-Driven
Spiked Electrolyte Canned Beverages
Postgame Beverages Focuses on Mindfulness When Drinking
Low-Calorie Sake Sodas
Soké is an Asian-Inspired Soda Beverage Spiked with Junmai Sake
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Nutrient-Packed Energy Drinks
CELSIUS ESSENTIALS is Debuting at Mr. Olympia in Four Flavors
Hard Soft Drink Refreshments
Bottlegreen Vodka Spritz Was Created with Edwards 1902
Canned Canadian Refreshments
Clearly Canadian is Debuting its Sparkling Water in New SleekCans
Mixologist-Grade Canned Cocktails
be. Canned Cocktails Come in Five Flavors
Free-From Energy Drinks
Virtue's Clean Energy Drinks Sport Refreshed Formulas & Packaging
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Brand-Boosting Social Media Contests
Iconic Beverage Group Debuts the Iconic Agua Challenge
AR Sports Drink Bottles
BODYARMOR's Limited-Edition Collectible Bottles Engage Sports Fans
Icy Caffeinated Alcohol Refreshments
WKD X Drinks Come in Two New Flavor Options
Social Soda Mixer Campaigns
Level Up With 7UP Inspires Gen Z and Millennial Consumers
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Time Capsule-Style Branding Campigns
Coors Light & Patrick Mahomes Present a Unique Project
High-ABV Tailgate Drinks
Big Sipz's Tailgate Tour Shares a Taste of New Ready-to-Drink Flavors
Low-Sugar Active Lifestyle Drinks
Boost Drinks is Introducing New Sport and Energy Refreshments
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Wish-Granting Beer Ads
The 2024 Bud Light Super Bowl Commercial Introduces the Bud Light Genie
Artisan-Inspired QSR Drinks
These Burger King Drinks are Arriving in Canada in Two Options
Sports-Themed Wine Campaigns
Stella Rosa Wines Targets Female College Students with New Campaign
High-End Spirit Canned Drinks
The Cîroc Red Berry Sparkling Vodka Drink Adapts to Growing Demand
Ready-To-Drink Vodka Cocktails
Zeroes Beverages Debuts at the University of Alabama
Racecar Team Drink Sponsorships
Fitness Drink 'CELSIUS' is Partnering With the Ferrari F1 Team
Refreshing Grape Juice Beverages
Welch's Grape'ade Features Green Grapes & No Added Sugar
Bar-Quality Canned Martinis
Crystal Head is Sharing Its Own Take on Classic Cocktails
Basketball-Centric Beverage Campaigns
STARRY® Signs Antetokounmpo & Debuts NBA All-Star Campaign
Hockey Hero-Celebrating Campaigns
The Crown Royal Celebrates Canada's Unsung Hockey Heroes
Alcohol Sporting Partnerships
AB InBev Will Be the Sponsor of the Olympics Until 2028
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Spy-Themed Spirit Campaigns
Lobos 1707 Tequila & Mezcal Taps Lebron James and Victoria Justice
Alcohol-Free Refreshment Partnerships
Majestic and Club Soda Announced a New Partnership
Rapper-Approved Cannabis Drinks
These Cannabis-Infused Beverages Were Created with Snoop Dogg
At-Home Cocktail Campaigns
Gordon's Many Evenings In Campaign Spotlights At-Home Drinking
Celeb-Backed Refreshment Ads
The Pure Leaf Martha's Little Helper Ad Stars Martha Stewart
Beverage-Focused Esports Deals
Ghost Gaming is Set to Introduce Sly to a New Esports Audience
Cheeky Seltzer Campaigns
NÜTRL Vodka Seltzer & Chloe Fineman Team Up for "Keep It Tasty" Campaign
Festive Vodka Campaigns
Patrick Schwarzenegger is Ketel One's First-Ever Spirit Advisor
Empowering Soccer-Inspired Campaigns
Gatorade Has Partnered with Renowned Soccer Icons
Parent-Honoring Olympic Campaigns
Molson'a Campaign Honors the Parents of Team Canada Athletes
University Team-Supported Beverage Partnerships
GoodDays Partners with Kennesaw State University
Fast-Hydrating Sports Beverages
Inspired Nutraceuticals Debuts a Hydration Beverage Called Endless
Baseball-Branded Sports Drink Expansions
BODYARMOR Sports Drink Expands to Canada
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Athlete-Collab Drinkware Collections
Lionel Messi and Stanley Join on a 1913 Collection