When it comes to marketing products, differentiating it from other goods on the market can be challenging, but these celebrity-endorsed beverages are showcasing how a little media influence can go a long way.
Beverage brands are constantly competing with one another to garner consumer attention, and while flavor and packaging are definitely important features, sometimes brands need that extra little push to set them apart from others in the market. Seeking to incorporate elements of pop culture, beverage and liquor brands are turning to celebrity endorsements and campaigns to garner publicity and intrigue.
From Heineken using Neil Patrick Harris to add humor to their commercials to Vodka brands using well-known athletes as a branding technique, these celebrity-endorsed beverages are showcasing how the use of famous figures can easily heighten product appeal ten fold.
21 Celebrity-Endorsed Beverages

18
Sassy Soda Seduction Commercials
Sofia Vergara Stars in the New Diet Pepsi Ad

17
Rumor-Spoofing Celeb Ads
The Jennifer Aniston Security Tapes Campaign for Smart Water is Shocking
16
Mysterious Photo Booth Ads
Marc Jacobs Unveiled as Diet Coke Creative Director in New Teaser
15
Boxing Beer Bottle Packaging
The Golden Boy Boxer Beer Bottles by Corona are Limited-Edition
14
Celebrity-Inspired Cocktails
Charlie Mccarthy's 'Headliner Cocktails' Use Celebs as Muses
13
Celebrity Parody Beer Ads
Anna Kendrick Lends a Helping Hand in This Newcastle Brown Ale Ad
12
Heroic Beer Promotions
The Coors Light Damme Cold Media Campaign Features Jean-Claude Van Damme
11
Suggestive Soda Campaigns
Penelope Cruz Stars in This Sizzling Pub Schweppes 2014 Commercial
10
Gesturing Beverage Branding
Mulled Wine Charade Packaging Acts Out the Preparation Instructions
9
Fighter Beer Ads
Anderson Silva and Steven Segal Face Off in Budweiser 'The Great Preparation'
8
Voodoo Magic Beer Ads
This New Bud Light Super Bowl Commercial Features Stevie Wonder
7
Celebrity Soda Campaigns
Pepsi MAX and Kyrie Irving Present ‘Uncle Drew’
6
Slam Dunk Vodka Endorsements
Luv Shaq is Touted as an Athlete-Friendly Vodka
5
Compliant Beer Ads
This Heineken Beer Commercial Stars Neil Patrick Harris Begging to Take a Sip
4
Basketball Star Sodas
The Coca-Cola Company Announced It Will Release a LeBron James Sprite
3
Rock Legend Liquors
You Can Sip Some Rock 'n' Roll With This Elvis Presley Vodka in Your Drink
2
Baseball Megastar Marketing
Roots Coffee Lets Tasters Live the Dream of Personalized Memorabilia
1
Celebrity Face Brew Branding
Ryan and the Gosling is the Name of One of the Hottest Beers Out
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Athletic Merchandise Capsules
G.O.A.T. Fuel Launched Its Inaugural Merchandise Capsule
Mixologist-Crafted Beverage Creations
PepsiCo will Host a 'DRIPS by Pepsi' Pop-Up in New York
Cleverly-Disguised Fountain Cups
Pepsi's Latest Campaign Stunt Introduced 'Undercover Cups'
High-Profile Brand Launch Events
NO CAP! Soda Pop is Launching with Marshmello on August 4th
Exclusive Olympic Beer Sponsors
Michelob ULTRA Backs Team USA at the Olympic and Paralympic Games
Iconic Sports Drink Campaigns
Gatorade Canada's Latest Campaign Stars Sarah Fillier
Friendly Hydration Beverages
Unwell Hydration Makes Wellness Approachable with Different Moods
Spontaneous Summer Picnics
Absolut Vodka & Sprite's HANGOUT-OF-HOME Inspires Unplanned Gatherings
Soda-Inspired Bodycare
Native x Jarritos Reimagines Soft Drink Flavors as Personal Care Scents
Beer Insurance Policies
HeineCare by Heineken Protects UK Football Fans Against Spills
Candy-Flavored Beverages
Skittles Drinks Reimagine a Favorite Gen Z Candy as a Beverage
Vibrant Soda-Inspired Footwear
HEYDUDE Launched a Coca-Cola Collection Featuring Diet Coke
Collaborative Basketball-Legend Cognacs
Hennessy x LeBron James Debut a Limited-Edition V.S Bottle
Premium Clean-Cut Drink Branding
The Sparkling ICE Branding Refresh Enhances Visibility
Fruit-Forward Energy Beverages
V8 +ENERGY Unveils Limited-Edition Summer Flavors
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Nootropic-Infused Soft Drinks
The G Spot Wellness Drinks Were Created by Actress Gillian Anderson
Soda-Inspired Sparkling Waters
Liquid Death Dropped Killer Cola, Doctor Death and Rootbeer Wrath
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Athlete-Backed Hydration Drinks
Lionel Messi Has Introduced Más+, a New Hydration Drink in Canada
Video Game-Branded Root Beers
Sprecher Brewing Company Marks the Debut of Assassin’s Creed Shadows
Athlete-Endorsed Hydration Drinks
Mark Anthony Brands Partners with Lionel Messi on a New Beverage
Olympic-Themed Beer Campaigns
The Corona Cero 'For Every Golden Moment' Celebrates Paris 2024
Break-Encouraging Soda Branding
The Diet Coke Break Campaign Includes Customized Cans
Fruit-Stand-Inspired Vodka Pop-Ups
Kylie Jenner’s Canned Vodka Soda will Host an Event in NYC
Trendy Sobriety Campaigns
Maison Perrier's Sober Chic Campaign Redefines Alcohol-Free Elegance
Socialite QSR Drink Menus
These SONIC Custom Drinks Come in The Nicole and The Paris
Athlete-Approved Energy Drinks
Accelerator Energy Brings Star Power and Flavor in its New Campaign
Soda-Inspired Alcoholic Refreshments
SVNS Hard 7Up Comes in Two Flavor Options
Pop Art Beer Branding
Budweiser and Sir Peter Blake Collaborated on a New Can
Affordability-Focused Game-Day Campaigns
Kroger Offers Discounts on Snacks, Beverages & Foods
Pop Culture-Inspired Beverage Campaigns
Accelerator Active Energy Partners with Travis Kelce
Collaboration Drink Ranges
Potbelly Craft Refreshers Were Made with the Tractor Beverage Company
Convenience Store-Branded Beverage Lines
7-Eleven Has Introduced Fusion Energy and Rehydrate
Co-Branded Beer Apparel
thisisneverthat and Budweiser Partner on a New Apparel Collection
Energy Drink Influencer Partnerships
Uptime Energy Has Announced New Partnerships with Influencers
Entertainment Industry Expansions
Starbucks Enters the Entertainment Industry as Starbucks Studio
Exclusive Spooky Sodas
Beetlejuice Beetlejuice Inspired a Limited-Edition Fanta Flavor
Mindful Restaurant Drink Menus
The Chipotle Beverage Menu Has Been Expanded with New Options
Probiotic Soda Basketball Partnerships
The poppi NBA Partnership Has Expanded with New Branding
Musical Beer Campaigns
Desperados Beer Brings the Latin Vibe with a Dembow Anthem
Pop-Culture-Inspired Soda Drinks
Cool Sips Embraces Pop Culture Moments with Themed Drinks
Alcohol-Free Beverage Campaigns
Heineken Launched its Global '0.0 Reasons Needed' Campaign
Football Fan-Addressing Soda Commercials
Pepsi's Launches the Football Always Wins Campaign
Timeless Sports Drinks
Ancient Drinks Offers Time-Honored Recipes for Enhanced Energy
Fruity Alcoholic Teas
Local Beverages Iced Tea Seltzers are Available in Five Distinct Flavors
Athlete-Lifestyle-Embracing Beer Campaigns
Michelob ULTRA Drops a Star-Studded Super Bowl LIX Spot
Soccer Star Hydration Drinks
The Más+ by Messi™ Drink is Lionel Messi-Approved
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Opulant Soda Can Designs
Gladiator-Themed Limited-Edition Pepsi Cans Bring Stars to Life
Cola-Flavored Energy Drinks
CELSIUS Sparkling Cherry Cola Has a Timeless Flavor
Cross-Category Refreshment Campaigns
Sprite and Pringles Hot Have Teamed Up for a New Campaign
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Limited-Edition Retailer Drinks
Circle K and PepsiCo Partnered to Offer an Exclusive Drink
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Country-Conjoining Beer Can Designs
Heineken Spotlights One Shared Star Motif on its Cans
Lifestyle-Driven Canned Fruit Drinks
Tropicana Brands Has Introduced Two New Refreshments
Entrepreneur-Made Non-Alcoholic Cans
Bonang Matheba Shares the New Non-Alcoholic Nectar Rosé Cans
Branded Energy Drink Events
CELSIUS Energy’s Padel Classic 2024 Enriched Art Basel
Larger-Than-Life Sports Campaigns
Smirnoff Launches The Longest Tailgate for the Super Bowl
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Summer-Themed Energy Drinks
These New CELSIUS Flavors are Perfect for Beach and Poolside Enjoyment
Feel-Good Beverage Campaigns
Swoon's Bestie Campaign Spotlights "Beverages That Love You Back"
Build-Your-Own Hydration Solutions
DIY Beverages Offers a Fully Customizable Hydration Experience
Athlete-Approved Sports Drinks
Cizzle Brands Debuts CWENCH Hydration in Partnership with Athletes
Interactive Soccer Campaign
Michelob ULTRA Has Announced Its Largest Summer Initiative to Date
Epic Rapper-Backed Soda Campaigns
PEPSI Launched its 'Make Your Gameday Epic' Campaign
Frozen Refreshment Energy Drinks
These New CELSIUS Essentials Flavors Will Debut in 2025
Actor-Approved Non-Alcoholic Beers
Bero Brewing Was Created by Tom Holland with Less Than 0.5% ABV
Flavor-Driven Energy Drink Ranges
These Celsius Energy Drinks are Arriving in the UK
Cosmic Beverage Activations
CELSIUS Energy Promotes its Space Vibe Trilogy with a Coachella Event
Sports-Themed Cafe Energy Drinks
The Dutch Bros Coffee Gold Medal Rebel Celebrates the Olympics
Vitamin-Based Sparkling Drinks
Bloom Nutrition Expands into Sparkling Energy Drinks for the Summer
Rugged Legacy Beer Campaigns
Coors Banquet Reinvigorates Start Your Legacy Campaign
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Discerning Drinker Pop-Ups
Fentimans' Pop-Up Inspires People to Choose More Interesting Beverages
Edgy Gut Health Beverages
Killer Fruit Mashes Up Sparkling Water, Real Fruit Juice & Prebiotics
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Non-Alcoholic Canned Spritzes
Citizen Spritz's Alcohol-Free Cans Support Refreshment & Moderation
Kindness-Promoting Beverage Campaigns
Culture Pop Soda Partners with Point Guard Derrick White
Female Celebrity-Branded Whiskies
Beyoncé Debuts SirDavis in Collaboration with Moët Hennessy
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Diva-Inspired Beauty Drinks
Paris Hilton Debuts the Iconic Tonic Beauty Drink with Joe & the Juice
Interactive Beer Giveaways
Dos Equis and Drew Brees Offer Free Beers Tied to Football Strategies
Citrusy Branded Spirit Cocktails
SKYY Vodka & Soda Comes in Two Flavor Options
Cocktail-Inspired Non-Alcoholic Beers
Athletic Brewing Created a Pair of Cocktail-Inspired Brews
Exclusive Retailer Energy Drinks
Celsius Essentials Sparkling Watermelon is Only at Circle K
Comic-Inspired Soda Cans
Marvel and Coca-Cola Join on the Heroes Captivating Can Designs
Flavorful Pickleball Celebrations
Smirnoff SMASH Vodka Soda's Event Highlighted Unique Mashups
Glittering New Years Drinks
Dutch Bros is Encouraging People to Add Shine to Their Favorite Drinks
Spicy Craft Vodka Sodas
Kickstand Cocktails Unveiled a Refreshed Profile for National Spicy Day
Health-Conscious Sparkling Beverages
Cloud Water Unveils New Products and a Fresh Brand Makeover
Superhero-Themed AR Sodas Cans
Coca-Cola's Marvel Universe Packaging Boasts Immersive Features
Socialite-Approved Canned Cocktails
Sprinter Canned Vodka Soda is Sweetened with Fruit Juice
Spooky Seasonal Libation Campaigns
The Heineken Meet the Chillers Campaign is Character-Driven
Unsweetened Soft Drinks
CANS Shares the Simple Refreshment of Alpine Water, Bubbles & Real Fruit
Spiked Electrolyte Canned Beverages
Postgame Beverages Focuses on Mindfulness When Drinking
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Soccer Star Sports Drinks
Lucozade Sport Ice Kick is Jude Bellingham-Approved
Hard Soft Drink Refreshments
Bottlegreen Vodka Spritz Was Created with Edwards 1902
Canned Canadian Refreshments
Clearly Canadian is Debuting its Sparkling Water in New SleekCans
Gen Z-Marketed Alcoholic Beverages
United Breweries Unveils a New Kingfisher Flavours Brand
Premium Peach Vodkas
Sprinter Launches Single-Flavor Pack in Peach State Celebration
Functional Hydration Drink Mixes
Celsius Hydration Has Electrolytes and B Vitamins
Sour Candy-Inspired Beverages
Hudson-Leramo Beverage Group Partners with WARHEADS
Local Eatery-Elevated Soda Campaigns
Pepsi is Running Immersive Experiences for the Super Bowl LIX
Brand-Boosting Social Media Contests
Iconic Beverage Group Debuts the Iconic Agua Challenge
AR Sports Drink Bottles
BODYARMOR's Limited-Edition Collectible Bottles Engage Sports Fans
Energetic RTD Coffee Campaigns
Channing Tatum Stars in STōK Cold Brew Coffee's 'Hollywood Magic'
Social Soda Mixer Campaigns
Level Up With 7UP Inspires Gen Z and Millennial Consumers
Time Capsule-Style Branding Campigns
Coors Light & Patrick Mahomes Present a Unique Project
High-ABV Tailgate Drinks
Big Sipz's Tailgate Tour Shares a Taste of New Ready-to-Drink Flavors
Low-Sugar Active Lifestyle Drinks
Boost Drinks is Introducing New Sport and Energy Refreshments
Sparkling Super Beverages
All Phenoms Makes Fruit-Infused Functional Fizzy Drinks
Collegiate Athlete-Supporting Brands
C4 Energy Signs 128 Collegiate Basketball Players
Health-Conscious Holiday Drink Ads
This TENZING Christmas Ad Sees Santa Opting for a New Drink
High-End Spirit Canned Drinks
The Cîroc Red Berry Sparkling Vodka Drink Adapts to Growing Demand
Sports-Themed Wine Campaigns
Stella Rosa Wines Targets Female College Students with New Campaign
Ready-To-Drink Vodka Cocktails
Zeroes Beverages Debuts at the University of Alabama
Modern Can Rebrands
TÖST Beverages is Expanding Its Product Offerings with New Can Format
Star-Approved Sparkling Drinks
Annie Murphy Shines in a New Sparkling Ice Caffeine Line Campaign
Refreshing Grape Juice Beverages
Welch's Grape'ade Features Green Grapes & No Added Sugar
Hockey Hero-Celebrating Campaigns
The Crown Royal Celebrates Canada's Unsung Hockey Heroes
Official Racing Spirit Partnerships
Belvedere and Formula One Partnered to Celebrate Expertise
Bar-Quality Canned Martinis
Crystal Head is Sharing Its Own Take on Classic Cocktails
Basketball-Centric Beverage Campaigns
STARRY® Signs Antetokounmpo & Debuts NBA All-Star Campaign
Hydrating Zero-Sugar Beverages
Positive Hydration Delivers a Boost of Vitamins and Electrolytes
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Spy-Themed Spirit Campaigns
Lobos 1707 Tequila & Mezcal Taps Lebron James and Victoria Justice
Celeb-Backed Refreshment Ads
The Pure Leaf Martha's Little Helper Ad Stars Martha Stewart
European-Style Lager Campaigns
David Beckham Stars in a Teased Stella Artois' Super Bowl
Beverage-Focused Esports Deals
Ghost Gaming is Set to Introduce Sly to a New Esports Audience
Cheeky Rapper-Headed Beer Campaigns
Vanilla Ice Saves Beers from Accidentally Exploding
Cheeky Seltzer Campaigns
NÜTRL Vodka Seltzer & Chloe Fineman Team Up for "Keep It Tasty" Campaign
Festive Vodka Campaigns
Patrick Schwarzenegger is Ketel One's First-Ever Spirit Advisor
Alcohol-Free Refreshment Partnerships
Majestic and Club Soda Announced a New Partnership
Empowering Soccer-Inspired Campaigns
Gatorade Has Partnered with Renowned Soccer Icons
University Team-Supported Beverage Partnerships
GoodDays Partners with Kennesaw State University
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Athlete-Collab Drinkware Collections
Lionel Messi and Stanley Join on a 1913 Collection