Anderson Silva and Steven Segal Face Off in Budweiser 'The Great Preparation'
Romina S. Cortellucci — May 26, 2012 — Lifestyle
References: budweiser & creativity-online
The action-packed Budweiser 'The Great Preparation' commercial gets fans fired up for UFC. Created by the ad agency Africa for the beer company, the commercial uses a high production value and was directed by Armando Bo. The cinematic advertisement features Brazilian UFC fighter Anderson Silva entering the typical showdown at a country bar. UFC fans will also notice other fighters making cameos in the commercial.
Trouble is definitely brewing, as Silva asks for a Bud so does the man and legend Steven Seagal. With only one Bud left in the bar, the showdown begins.
The video flashes back to Silva's intensive training regiment, which spoofs cinematic classics such as The Karate Kid, Kill Bill and others. However, the video ends on a cliffhanger, sadly finishing before any real confrontation begins between the two.
Trouble is definitely brewing, as Silva asks for a Bud so does the man and legend Steven Seagal. With only one Bud left in the bar, the showdown begins.
The video flashes back to Silva's intensive training regiment, which spoofs cinematic classics such as The Karate Kid, Kill Bill and others. However, the video ends on a cliffhanger, sadly finishing before any real confrontation begins between the two.
Trend Themes
1. Cinematic Ads for Sports Events - Businesses can explore high-production value commercials that feature famous athletes to target sports fans.
2. Spoofing Classic Films in Ads - Businesses can create humorous ads that parody popular movies to stand out from the competition.
3. Athlete Endorsements in Beer Advertisements - Beer companies can collaborate with professional fighters and athletes to reach a wider and more engaged audience.
Industry Implications
1. Beer Industry - Beer companies can utilize athlete endorsements in their advertisements to reach a wider audience, particularly sports fans.
2. Advertising Industry - Ad agencies can create unique and humorous commercials that spoof popular films to generate buzz and engagement.
3. Sports Industry - Sports fans can be targeted through high-quality ads that feature famous athletes and promote upcoming events.
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