Sofia Vergara Stars in the New Diet Pepsi Ad
Jonathon Brown — March 1, 2013 — Lifestyle
References: pepsi & adsoftheworld
Sofia Vergara gives a handsome man all the signals she’s interested in this Diet Pepsi ad: unfortunately for him, she’s looking at the soda on the table behind him.
Sofia Vergara is an actress who stars in the hit comedy sitcom Modern Family and has risen to superstar status since the show has become popular. With her new-found fame, she’s also attracted high-profile endorsement deals and Diet Pepsi is one of them.
This Diet Pepsi ad finds Vergara with a girlfriend seated in a beautiful cafe across from a table with four attractive men. She gazes at one of the men seductively and eventually motions for him to approach her. Just as he gets up, the waiter cuts him off and delivers Vergara a cold Diet Pepsi in the can.
Sofia Vergara is an actress who stars in the hit comedy sitcom Modern Family and has risen to superstar status since the show has become popular. With her new-found fame, she’s also attracted high-profile endorsement deals and Diet Pepsi is one of them.
This Diet Pepsi ad finds Vergara with a girlfriend seated in a beautiful cafe across from a table with four attractive men. She gazes at one of the men seductively and eventually motions for him to approach her. Just as he gets up, the waiter cuts him off and delivers Vergara a cold Diet Pepsi in the can.
Trend Themes
1. Celebrity Endorsements - Disruptive innovation opportunity: finding innovative ways to leverage celebrity endorsements in advertising campaigns for maximum impact.
2. Product Placement - Disruptive innovation opportunity: exploring new strategies for incorporating products seamlessly into entertainment content, such as movies, TV shows, and commercials.
3. Humorous Advertising - Disruptive innovation opportunity: developing creative and humorous ad campaigns that capture audience attention and leave a lasting impression.
Industry Implications
1. Beverage Industry - Disruptive innovation opportunity: creating healthier and more sustainable beverage options to cater to changing consumer preferences.
2. Entertainment Industry - Disruptive innovation opportunity: utilizing product placement and celebrity endorsements to drive consumer engagement and enhance brand visibility within entertainment content.
3. Advertising Industry - Disruptive innovation opportunity: integrating humor and creativity into advertising campaigns to break through the clutter and resonate with target audiences.
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