You Can Sip Some Rock 'n' Roll With This Elvis Presley Vodka in Your Drink
Megan Facciuolo — March 25, 2014 — Lifestyle
References: threeolives & stupidDOPE
Premium vodka brand 'Three Olives' is known for its outlandish food-flavored alcohol, but this time they are trying to capture the flavor of a music icon in its Elvis Presley Vodka. The vodka, titled 'Elvis Presley - Coconut Water Flavored Vodka,' encapsulates Elvis and his favorite destination, Hawaii.
He shot many films and shows on the Islands of Hawaii, so the Three Olives team came up with three tropical drink recipes to coincide with the liquor. One trademarked drink is 'The Elvis,' which is 2 parts Elvis Presley Vodka, 2 parts pineapple juice, a splash of soda and is garnished with a pineapple in a rocks glass.
The flavor will join the company's 22 other flavors this month and is sure to get you 'All Shook Up.'
He shot many films and shows on the Islands of Hawaii, so the Three Olives team came up with three tropical drink recipes to coincide with the liquor. One trademarked drink is 'The Elvis,' which is 2 parts Elvis Presley Vodka, 2 parts pineapple juice, a splash of soda and is garnished with a pineapple in a rocks glass.
The flavor will join the company's 22 other flavors this month and is sure to get you 'All Shook Up.'
Trend Themes
1. Outlandish Flavored Alcohol - The trend of outlandish flavored alcohol presents a disruptive innovation opportunity for companies to create unique and attention-grabbing liquor options.
2. Music-inspired Alcohol - The trend of music-inspired alcohol offers a disruptive innovation opportunity for brands to tap into the nostalgia and fanbase of iconic musicians, creating unique and collectible liquor options.
3. Destination-inspired Drink Recipes - The trend of destination-inspired drink recipes provides a disruptive innovation opportunity for mixologists and beverage brands to create unique and immersive drinking experiences that transport consumers to specific locations through taste and presentation.
Industry Implications
1. Premium Alcohol - The premium alcohol industry can capitalize on the trend of outlandish flavored alcohol by creating new and bold liquor options that cater to adventurous consumers looking for unique drinking experiences.
2. Music Merchandise - The music merchandise industry can seize the trend of music-inspired alcohol by partnering with artists and creating limited-edition alcohol products that appeal to fans, offering a new revenue stream and expanding brand reach.
3. Beverage Mixology - The beverage mixology industry can leverage the trend of destination-inspired drink recipes by developing innovative drink recipes and techniques that transport consumers to different places, enhancing their drinking experiences and attracting new customers.
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