These boomer lifestyle innovations range from mature street style platforms to empty nester job-finding websites. Made up of individuals ranging from 51 to 69 years of age, the Boomer demographic is more adventurous than aging populations of the past and is constantly reinventing its image and perceptions.
Growing older during the technological revolution, the age group is responding to new devices and software updates with specialized workshops and seminars that are designed to improve their understanding of technology which can at times seem overwhelming.
These boomer lifestyle innovations also include niche dating platforms that cater to a mature clientele along with travel communities that specifically cater to women over 50. Additional standouts include media examples like progressive boomer publications, elderly fashion editorials and even style blogs that contradict negative stereotypes associated with aging.
16 Boomer Lifestyle Innovations
From Boomer Street Style Platforms to Empty Nester Career Sites:
Jana Pijak — Aug 19, 2016 — Life-Stages
25
Elderly Hand Model Lookbooks
'Magic Hands' Highlights Karen Walker's Jewelry on Older Women
24
Boomer Street Style Platforms
Photographer Misja Beijers Captures Aging Fashion Icons on Instagram
23
Boomer Hair Care Collections
White Hot Hair Embraces Aging Hair With Brightening Products
22
Vanguard Boomer Fashion
Accidental Icon Promotes Fashion-Forward Style for Women Over 50
21
Caribbean-Inspired Boomer Resorts
The First Latitude Margaritaville Will Be in Daytona Beach
20
Progressive Boomer Magazines
Refigural Gives Readers a Fearless Perspective on Aging
19
Boomer Beauty Haircare
These Products are Designed for Enhancing Naturally Gray Hair
18
Boomer Makeup Tutorials
This 50 and Over Beauty Routine is Simple and Fresh-Faced
17
Elderly Roommate-Finding Platforms
Room2Care is a Miami Sharing Economy Service for Eldercare
16
Boomer-Friendly Fitness Programs
'Omni Fitt' is a Personal Training Program for Seniors
15
Senior Travel Clubs
'The Freebird Club' is Like Airbnb for the Elderly Population
14
Solo Female Travel Communities
'Women on the Road' Serves as a Resource for Women Traveling Alone
13
Retirement-Loving Travel Blogs
Author Dave Bernard Explores the Value of Aging on His Website
12
Singles Boomer Cruises
Boomer Break is Offering a Singles Cruise for Solo Travelers
11
Connected Boomer Workshops
Tech Boomers Offers Lessons in Software, Social Media and Web Streaming
10
Boomer Matchmaking Apps
Dating App Stitch is Described as Tinder for the Oldies
9
Boomer Business Programs
Bizstarters.com Provides Business Coaching to Entrepreneurs Over 50
8
Playful Age-Celebrating Paperbacks
The 'Better After 50' Book Was Written for Boomer Women
7
Elderly Rideshare Initiatives
grandPad Teamed Up with Uber to Help Seniors Get Around
6
Boomer-Specific Exercise Classes
24 Hour Fitness' Active Aging Classes Help Consumers Stay Fit
5
Boomer Travel Agencies
'Road Scholar' Organizes Trips Geared Toward Older Travelers
4
Biker-Lambasting Car Ads
Mercedes-Benz's 'Built to Be Wild' Ad Features Peter Fonda
3
Senior-Specific Phone Plans
T-Mobile's Unlimited 55+ Plan Was Made for Tech-Savvy Boomers
2
Empty Nester Career Resources
This Career Conference is Designed for Business Women Over 50
1
Boomer-Specific Tour Agencies
Funtrek Tours Supplies Canadian Seniors with Unique Experiences
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Branded Interactive Parks
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Gen Z IRL Campaigns
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Reinvigorated 90s Fashion
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Youth Beauty Boutiques
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Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Playful Entrepreneurial Metaverses
e.l.f. UP! on Roblox Helps Gen Z & Gen Alpha Build Skills
Sophisticated Activewear Lines
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Gen Z-Centric Campaigns
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Ex-Partner Erasing Image Tools
OkCupid and Photoroom Launch Tool to Digitally Erase Exes
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Gen Alpha Marketing Campaigns
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Tech-Driven Sexual Wellness
Experience the Future of Intimacy
Generationally Fused Footwear Series
Clarks and Tokyo Senior Generation Join Forces on a Capsule
Young Travellers-Targeting Campaigns
Progressive Insurance Has Introduced a New Campaign
Graphic Collaborative Streetwear
Born x Raised Joins Online Ceramics on the Born Online Capsule
Elevated Senior Essentials
Remsen Redefine Aging with Beautifully Designed Everyday Goods
Offbeat Fashion Campaigns
ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Minimalist Adventurer Tiny Homes
The Noyer Tiny House On Wheels Prioritizes Sustainability
Gen Z Crafting Events
Red Heart Hosted an Exclusive "Crafternoon" in NYC
Empowered Dating Nail Bars
Tinder's Nailing Dating Pop-Up Shares Tips to Support Singles
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
Vintage Camera Experiences
Nikon’s Vintage Pop-Up Diner Teases the Past at Yorkdale Mall
Multi-Benefit Beauty Sticks
BOOM! Beauty Supports Maturing and Menopausal Skin
Generation-Blending Skateboarding Campaigns
Vans' Always Out There Campaigns Nods to Y2K Styles
Senior-Focused Live Programming
ONSCREEN Introduces a New Pioneering Initiative — ONSCREEN Live
Branded Dating Experiments
Whirlpool's Care Profiles Had Daters Share Photos of Doing Chores
Shoppable Travel Storefronts
Expedia Travel Shops Make It Easy to Book Recommended Getaways
Fall-Ready Weatherized Advanced Apparel
nanamica Delivers Heartwarming Life-Tech Wear for FW24
Confident Fashion Rebranding Campaigns
Boohoo Launches the People Will Talk... Campaign
Remote Work-Catering Modern Homes
Studio Plow and Brit Epperson Creates a Workspace-Home
Pre-Loved Shoppping Events
eBay's Recommerce Day Champions Sustainable Shopping
Heritage Brand Boot Ads
Blundstone Launches Global Campaign Celebrating Personal Boot Stories
Adult Anti-Aging Skincare Brands
'Boomer Babe Beauty' Offers a Curated Anti-Aging Collection
Retro-Inspired T-Shirt Capsules
YoungLA Embodies the 70s with Vintage Colored Tees
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
Healthy Aging Support Platforms
The Bayer Age Factor™ Ecosystem Addresses Consumer Needs
Aspirational Mature Beauty Brands
Sarah Creal Beauty Delivers Luxe Problem Solvers for Women 40+
Game-Changing Staffing Platforms
Marketplace by Coach360 Addresses Staffing Shortages
Nostalgic Fragrance Campaigns
Impulse & Frankie Bridge Faithfully Recreated Iconic 90s Looks
Nonprofit-Backed Senior Social Apps
'Senior Planet Community' is Supported by the AARP for Seniors
Pop Culture Bars
Basic is Building a Sports Bar for Pop Culture Fans
Senior Living Farmhouse Designs
SRI Management Expands with Pioneer Senior Living at Upland Park
Tech-Based Senior Programs
The National Council on Aging Taps AT&T to Help Seniors with Tech
Modern Aging Fitness Programs
BOOST Camp Helps Adults Embrace Quality Protein & Strength Training
Early Retirement Communities
The Cantinas by Taco Bell Invites Young Adults to Live Like Retirees
Ageism-Targeting Language Campaigns
Modern Age Has Launched the Aging Index
Product Maker Launch Platforms
MicroLaunch Offers a Streamlined Avenue for Feedback
Supportive Entrepreneur Communities
Ooutliers Shares Insights From Successful Startups
Social Soda Mixer Campaigns
Level Up With 7UP Inspires Gen Z and Millennial Consumers
Gen Z Anti-Loneliness Funds
Hinge Combats Loneliness for Gen Z - $1M Fund
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Adaptive Senior Fashion
Joe & Bella Specializes in Modern, Adaptive Fashion for Seniors
Customizable Profile Social Platforms
The 'noplace' App Prioritizes Socialization
Minimalist Social Media Platforms
Bluesky is a Simple, Minimalist Social Media Platform
Engaging Youth-Focused Platforms
V&A Introduces the Mused Website for Gen Z Digital Natives
Age-Specific Life Advice
AgeEase is a Platform to Answer Questions About Health and Wellness
Personality-Focused Dating Apps
The Bokay App Expands Its Services Across Canada
Sporty Solo Travel Platforms
SurfYogaBeer is a New York City-based Active & Social Travel Company
Loneliness-Combating Social Campaigns
Hinge Launches the New One More Hour Campaign and Fund
Chinese Youth Search Reports
Xiaohongshu Has Released Report on Search Habits Among Youth in China
Digital Literacy Programs
Two Parkland Students Launch CLEO to Empower Seniors with Technology
Luxury Adventure Travel Platforms
UNCHARTED Recently Introduced the EVOLVE Multimedia Platform
Neighborhood-Like Retirement Complexes
Coffey Architects Completes the Cobham Bowers Community
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Personal Productivity Planners
PlanPlume Increases Work-Life Balance Through Personalized Planning
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Casual Gaming Furnishings
76-Year-Old Twitch Streamer Cath Bowie is the Face of IKEA BRÄNNBOLL
Dedicated Mobile Fitness Apps
SilverSneakers GO Helps Older Consumers Stay Fit in 2024
Adventure-Focused Social Platforms
Outside Debuts an All-In-One Experience for Outdoor Enthusiasts
Curated Website Inspiration
Browsing Mode is on a Mission to Spotlight Beautiful Website Design
Back-to-Campus Concert Series
UO LIVE On Campus Features Gen Z-Favorite Artists & Creators
Youth-Focused Financial Literacy Guides
Lakefront Finance Targets Gen Alpha, Gen Z & Millennials
Age-Inclusive Board Games
Hasbro Revamps its Classic Board Games to Accommodate Aging Consumers
Gamified Shopping Experiences
Browse Booster Rewards Coupons for Product Views
Senior-Focused Wellness Platforms
Mirabelle Launches a New AI-Powered Fitness Hub for Seniors
Shared Fashion Pop-Ups
eBay UK is Inviting Love Island Fans to Shop the Nation’s Shared Wardrobe
Affordable Lifestyle Directories
'I Have This Friend' Makes Aspirational Living More Accessible
Vanlife Travel Companions
Roadlifer Helps with the Essentials for On-The-Road Living and Travel
Boomer-Targeted Luxury Resorts
Palm Lake Resort Yamba Cove Sets New Benchmark for Baby Boomers
Senior Living Tech Accelerators
Rose Villa Senior Living & The Malden Collective Launch LiveWell™
Friend-Finding Dinners
Timeleft Fights Big-City Loneliness by Matching Strangers for Dinner
Gen Z Whitepapers
Wondershare Filmora Has Published Its First Whitepaper Titled 'Gen Z in Action'
Millennial-Specific Fitness Platforms
Sarah Mariko Launches a New Fitness App, MOVE with Mariko
Personalized Fashion Advice Tools
Urban Stylers Offers Personalized Virtual Styling and Advice
Work-Life Balance Inbox Enforcers
Inbox Pause Gives Workers Control of Their Inbox
Financial Literacy Platforms
Secret U Supports Gen Z Women with Free Tools for Financial Success
Self Care Planners
The 2024 Self Care Planner Helps People Prioritize Self Care
Effective Productivity Strategies
64Hacks Takes a Community-Driven Approach to Streamline Workflow
Localized Networking Platforms
Presence Connects Users with Like-Minded Individuals Nearby
Visual Email Newsletters
PencilBooth is a Newsletter That Prioritizes Images Over Text
Multi-Brand Shopping Hubs
Boohoo Opens the Boohoo Marketplace for Easy Access to Over 150 Brands
Flexible Coliving Platforms
The 'Coliving' Platform Helps Workers Find an All-Inclusive Place
Professional Community Platforms
LinkedIn is Targeting Gen Z Professionals with its New Campaign
Career Platform AI Features
LinkedIn Introduces a Slew of AI-Powered Enhancements
Niche Community Builders
Socially is the Community Builder Platform for Niche Creators Everywhere
Parental Gift Generators
The Parent Present Gift Generator Supports Gen Z & Millennial Shoppers
Niche Interest Social Networks
Spiral Social Was Inspired by Wikipedia Topics
Inclusive Women's Health Forums
The Online Health Community Offers Topic-Specific Connection
Video Call Shopping Services
Apple's Specialist over Video Service Enhances Personalization
Engaging Travel Maps
BrokenMap Helps to Visualize a Traveler's Global Adventures
Post-Launch Entrepreneurial Newsletters
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Social Isolation-Combating Platforms
TimeBank by Healthfirst Foundation Has Debuted a New Platform
Intimate Social Media Websites
Bubbl Widget Builds a Small Online Community of Close Friends
Gaming-Inspired Headphone Campaigns
Nazarian Films Aims to Engage a Younger Generations
Curated Vintage Decor Retailers
Vintage Beyond is Toronto's Newest Preloved Design Destination
Body-Inclusive Image Apps
Pinterest’s New Body Type Range Delivers More Inclusive Search Results
Mobile Dorm-Designing Features
Pottery Barn Teen Unveils a New Dorm Shop and Expanded Features
Explorative Entrepreneur Ideas
Hustle Momumtum Invites You to Discover and Launch Side Hustles
Nostalgic Web Browser Apps
iPod Social Turns Your Browser Into The Beloved Music Player
Enriching Senior Initiatives
Ogilvy Shanghai Debuts a Seniors Initiative Called 'Morning Shanghai'
Pre-Loved Ancestral Apparel
McCann Japan and SAFARI Debut the Second Life Social Commerce Platform
Digital Community-Branded Product Lines
The Girl Math Gang Debuts New Product Offerings
Destigmatizing Perimenopause Series
Always Discreet's 'I Wish I Knew' Shares Women's Experiences
Food-Focused Travel Guide Platforms
'FoodieTrip' Connects Hungry Travelers to Experienced Guides
eBook-Creating Content Platforms
'Ebookany' Transforms Web Content into an eBook
Digital Zine Making
Zines Forever Honors the DIY Process While Adding Digital Sharing
Intellectually Stimulating Social Media
Maven Goes Back to Basics with Traditional Algorithms
Daily Inspirational Quotes
Models of Life Offers Real, Inspirational Quotes and Narratives
Professional Networking Platforms
Peerlist Helps Individuals and Businesses Create Profiles
Accessible Home Services Marketplaces
Urban Company Recently Made Its Platform More Accessible
Outdoor Enthusiasts Marketplaces
Nomadz Has All the Equipment For Thrill Seekers and Adventurers
Phenotypic Age Calculators
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Location-Based Photo Sharing
Harbor Creates Personalized Picture Albums Through location Sharing
Mental Health Community Engagement
OOt Social Health Recently Launched Its Application
Community-Oriented Aging Apps
Melissa Gilbert Debuts the Modern Prairie Lifestyle App for Women
Career-Navigating Mentorship Platforms
Meander Helps Everyone Thrive Professionally
Digital International Move Support
Country Out Helps People Get Organized Before a Big Move
TV-Specific Pop Informants
COVER Emerges as the Essential App for TV Show Aficionados
Live Boomer-Focused Conventions
Baby Boomers Expo is a Convention for Boomers to Party and Explore
Senior-Targeted Website Builders
Dwellr Seeks to Help Senior Communities Facing Limitations
Boomer-Style Rent Giveaways
Koala Introduces the 'Boomer Blocker' Initiative for Australians
Streamlined Start-Up Job Searching
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