Accidental Icon Promotes Fashion-Forward Style for Women Over 50
Jana Pijak — March 11, 2016 — Life-Stages
References: instagram & accidentalicon
Accidental Icon is a Boomer fashion blog founded by social work professor and New York native Lyn Slater. While fashion for women over 50 is often depicted as tame by most media publications, Slater's blog rejects the negative stereotypes associated with aging and instead encourages readers to embrace the skin they're in.
Posing in vanguard pieces from Acne Studios, Rick Owens and Comme des Garcons among other labels, Lyn Slater inspires fashion fans of all ages and displays a style aesthetic that is uniquely her own. Accidental Icon blends New York iconography -- from images to the Guggenheim's spiraling landscape to gritty portraits of graffiti-clad alleyways -- with its founder's striking wardrobe and effortlessly cool beauty look.
Promoting self-expression, beauty and fashion-themed Boomer blogs are on the rise and are proving that growing older is now synonymous with creativity and a new-found sense of empowerment.
Posing in vanguard pieces from Acne Studios, Rick Owens and Comme des Garcons among other labels, Lyn Slater inspires fashion fans of all ages and displays a style aesthetic that is uniquely her own. Accidental Icon blends New York iconography -- from images to the Guggenheim's spiraling landscape to gritty portraits of graffiti-clad alleyways -- with its founder's striking wardrobe and effortlessly cool beauty look.
Promoting self-expression, beauty and fashion-themed Boomer blogs are on the rise and are proving that growing older is now synonymous with creativity and a new-found sense of empowerment.
Trend Themes
1. Fashion Empowerment for Boomers - Boomer fashion blogs are promoting self-expression and empowering women over 50 with their unique style aesthetic.
2. Breaking Age Stereotypes in Fashion - Fashion blogs like Accidental Icon are rejecting negative stereotypes associated with aging and encouraging readers to embrace their own style.
3. Growing Market for Fashion Over 50 - The rise of Boomer fashion blogs reflects a growing demand for fashion and beauty content targeted towards women over 50.
Industry Implications
1. Fashion and Beauty - The fashion and beauty industry can capitalize on the growing market for fashion and beauty content targeted towards women over 50.
2. Media and Publishing - Media and publishing companies can tap into the trend of breaking age stereotypes in fashion by showcasing diverse representations of fashion models and influencers over 50.
3. Retail and E-commerce - Retailers and e-commerce platforms can benefit from the trend of fashion empowerment for Boomers by offering a diverse range of stylish and age-inclusive clothing options.
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