'Road Scholar' Organizes Trips Geared Toward Older Travelers
Joey Haar — January 8, 2018 — Life-Stages
References: roadscholar.org
Older travelers have different needs than youthful wild oat-sowers gallivanting around the world, and 'Road Scholar' is a company dedicated to providing for those specifications. The platform offers planned adventures geared towards boomers, recognizing the value that that generation places in exploring foreign lands and seeing what the world has to offer.
Road Scholar trips are all organized with narrative and adventure in mind. The trips span a wide variety of different styles, from rugged outdoor excursions to cultured jaunts through urban cultural capitals, but they all strive to create a cohesive experience. They're led by one of Road Scholar's professional experts, who've been selected because of their expertise with regard to the locale in question.
Beyond group and solo packages, Road Scholar also offer trips geared toward grandparents and grand children traveling together.
Road Scholar trips are all organized with narrative and adventure in mind. The trips span a wide variety of different styles, from rugged outdoor excursions to cultured jaunts through urban cultural capitals, but they all strive to create a cohesive experience. They're led by one of Road Scholar's professional experts, who've been selected because of their expertise with regard to the locale in question.
Beyond group and solo packages, Road Scholar also offer trips geared toward grandparents and grand children traveling together.
Trend Themes
1. Boomer Travel - Providing travel experiences catered to boomers and their unique needs presents an opportunity for companies to tap into a growing consumer demographic.
2. Narrative-led Adventures - Developing trips with a focus on story-telling and overall adventure can provide a differentiated travel experience for all age groups.
3. Multi-generational Travel - Offering specialized trips for grandparents and grandchildren traveling together can tap into the growing trend of multi-generational travel and create unique experiences for families.
Industry Implications
1. Travel Agencies - Boomer travel presents an opportunity for travel agencies to create specialized packages targeting this demographic.
2. Hospitality - Developing hotels and resorts specifically designed to cater to the needs of older travelers can provide a niche market segment for the hospitality industry to capitalize on.
3. Tourism - The trend of multi-generational travel presents an opportunity for tourism boards to promote family-friendly attractions and activities that appeal to travelers of all ages.
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