Brands are utilizing blogger marketing techniques more than ever, which is evident through this collection of examples ranging from fashion, to food and everywhere in between.
The relationship between consumer and brand is often an us versus them mentality; consumers can sometimes view brands as faceless entities. As such, the co-branding initiatives found in this collection highlight a number of different ways that brands are interacting with bloggers and influencers.
The use of blogger and influencer partnerships with things such as clothing collections or pop-up shops helps to bridge the gap that can exist between consumers and brands. The examples here focus on body-conscious fashion, healthy workout endeavors and even food-centric initiatives that all help to link bloggers, consumers and brands together in unison.
22 Blogger Marketing Partnerships
From Quirky Blogger Collaborations to Sporty Blogger Apparel:
Michael Hemsworth — Feb 5, 2016 — Pop Culture
22
Social Fashion Pop-Ups
Tumblr Created a NYFW Pop-Up Shop Featuring a RTW Collection
21
Bold Plus-Size Bikinis
This Plus-Size Swimwear Features Bright Colors and Playful Patterns
20
Sultry Shoe Campaigns
Blogger Rocky Barnes is the Face of This Season's Sam Edelman Shoes
19
Lifestyle Basketball Sneakers
The Jordan Westbrook 0 is the First of Its Kind for the Nike Brand
18
Luxe Bespoke Shoes
Farfetch and MySwear Created a Platform for Designing Customized Shoes
17
Blogger-Curated Retail Displays
This Blog Collaboration Set Up Stations Inside Crate and Barrel
16
Curvy Blogger Collections
The Nadia Aboulhosn x Boohoo Capsule Collection is Fierce
15
Easygoing Blogger Collections
The Cupcakes and Cashmere Line is Exclusive to Nordstrom
14
Gardening Blogger Projects
Miracle-Gro and Oh Joy! Team Up to Share DIY Garden Projects
13
Curvy Blogger Collections
This New Plus-Size Line is Inspired by Fashion Bloggers
12
Body Positive Fashion Bloggers
This Blogger Helps Design Fashionable Apparel for Plus-size Women
11
Designer Yogurt Pots
Mullerlight Sourced Julien Macdonald for Blogger-Designed Yogurt Packaging
10
Influencer Summer Camps
Spark Camp is a Casual Conference for World's Brightest Minds
9
Latina Blogger Clothing Collaborations
This Blogger Teamed Up with 'Aéropostale' for a New Line
8
Sensory Dessert Schools
Haagen-Dazs' Ice Cream Master Academy is a School for the Senses
7
Tween-Targeting Vlogs
'Revved Up Rooms' Features YouTuber Meg DeAngelis Giving Room Decor Tips
6
Fashion Confidence Campaigns
Amazon Fashion Encourages Women to Embrace Their Beauty Differences
5
Quirky Blogger Collaborations
Susie Bubble Teams Up with Monki to Fuse Fun Aesthetics
4
Sporty Blogger Apparel
Fitness Blogger Adrianne Ho is Debuting a Sultry Sportswear Collection
3
Blogger-Hosted Teen Programs
The Disney Channel Vlog Shares Celeb, Fashion and Music News
2
Yoga-Running Courses
'Roga' Combines Running and Yoga for Complete Fitness
1
Summer-Colored Hijabs
This Line of Colorful Headscarves Provides Summery Options for Muslims
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Artist-Inspired Athletic Wear Collections
Hyba Activewear Partners with Michelle Hoogveld
Streetwear-Inspired Beer Collaboration
Fat Tire and Vans Have Announced a Collaboration
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Exclusive Brand Ambassador Programs
Better for All Seeks to Promote More Eco-Friendly Practices
Collaborative Lifestyle Collections
Tekla and Birkenstock Join Forces on a New Collection
Collaborative Sports Club Fashion
Y-3 and Real Madrid Join Forces Again on a New Capsule
Athlete-Starring Cosmetic Campaigns
Glossier Recruits WNBA Stars for its New Lip Gloss Debut
Gymnast Beauty Brand Partnerships
NYX Partners with Gymnast Shilese Jones
Collage Basketball Apparel Collaborations
Reebok Partners with Basketball Sensation Angel Reese
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Seltzer-Inspired Fashion Collections
1987label and Truly Hard Seltzer Have Joined Forces
Artistic Sneaker Collaborations
The 'Skechers x Vexx' Collection Highlights Bold Graphics
Movement-Inspired Brand Partnerships
On Has Announced a Multi-Year Partnership with Zendaya
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Footwear-Inspired Puzzle Brand Partnerships
Nike and LEGO Launch a Multiyear Partnership
Diverse Sporty Apparel Collaborations
Liverpool FC Joins Converse on a Collaborative Capsule
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
Celebrity-Led Luxury Handbag Campaigns
BALENCIAGA and Kim Kardashian Join Forces
Nostalgic Fashion-Tech Collabs
Sandy Liang and Android Partner Up to Turn Tech Stylish
Co-Branded Beer Apparel
thisisneverthat and Budweiser Partner on a New Apparel Collection
Energy Drink Influencer Partnerships
Uptime Energy Has Announced New Partnerships with Influencers
QSR-Collaborative Streetwear Designs
Burger King and FILA Join Forces on a New Collection
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Revived Collaborative Running Shoes
Joe Freshgoods Joins New Balance on the 1000 Sneaker Collab
Streetwear Culture Music Partnerships
Spotify x BAPE Redefine Hip Hop with New Playlist Covers
Clean Beauty Salon Partnerships
Blo Blow Dry Bar and Bare Minerals Partnered in the US and Canada
Soda-Branded Fashion Capsules
The Forever 21 x Coca-Cola Collection Exudes a Timeless Allure
Nostalgic Timeless Sports Apparel
Reebok and ANINE BING Announce Exclusive Collaboration
Multichannel Retail Campaigns
Urban Outfitters' 'Happy Lolidays' Campaign is Engaging
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
Collaborative Fashion Denim Collections
Kiko Kostadinov and Levi's Drop Co-Branded Jeans
Mindful Athletic Brand Initiatives
Nike's 'Wellness Collective' Promotes 5 Key Wellness Pillars
Stylish Footwear Campaigns
Under Armour Targets Gen Z in its New 'Flex As You Go' Campaign
Wellness-Boosting Skincare Rituals
Consonant Matches Clinically Proven Skincare to Care Pairings
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Instant-Commerce Partnerships
Tom Brady x Gopuff Collaboration to Create Unique Experiences
Social Media Shopping Partnerships
YouTube Teams Up with Shopee to Launch 'YouTube Shopping'
Playful Character-Adorned Apparel
Mark Gonzales Reunites with adidas for the Shmoofoil Collection
Premium Hockey Collaborations
NHL, Fanatics and lululemon Team Up for a New Fan Collection
Offbeat Fashion Campaigns
ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers
Collaboration-Teasing Streetwear Billboards
Supreme and Corteiz Teased a Colaboration in London
Creative Text-to-Infographic Tools
Infography Converts Blog Posts to Artistic Infographics
Shoppable CPG Ads
Instacart-Powered Shoppable Video Ads are Coming to YouTube
Women-Specific Olympic Partnerships
Glossier Partners with Team USA for Women's Basketball
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Sports-Themed Beauty Kits
NYX Partners With New York Liberty
Collaboration Mother's Day Campaigns
Jergens Skincare Partnered with Nicole Ari Parker and More
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Fall-Ready Denim Campaigns
Pacsun Launched Its Interactive Better in Baggy Denim Campaign
Car-Specific Video Commerce
Audi and Bambuser Make a Significant Evolution in Business Strategy
Y2K-Inspired Collections
Reebok and Juicy Couture Partner for Y2K-Inspired Capsule Collection
Creator-Endorsed Fruit Snacks
BloxSnacks is Using YouTuber Partnerships to Appeal to Gen Alpha
Circular Fashion-Enabling Partnerships
Coach and Poshmark's Collaboration Makes Buyer Resale Easy
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Black-Owned Brand Partnerships
Mielle Partners With Actively Black to Celebrate a Milestone
Heritage Brand Boot Ads
Blundstone Launches Global Campaign Celebrating Personal Boot Stories
AI-Assisted Cooking Partnerships
Unilever and Be My Eyes Partnered to Support Shoppers
Footballer-Backed Audio Campaigns
Bowers & Wilkins and David Beckham Partnered for a New Campaign
Celebrity-Designed Street Fashion
Victoria Beckham Partners with Mango on a New Collection
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Influencer-Focused AI Updates
CreatorIQ Utilizes AI To Help Marketers Track Creator Conversations
Mix-and-Match Candy Partnerships
IT’SUGAR and Haribo Entered into an Exclusive Partnership
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Camping-Ready Collaborative Designs
KITH and Columbia Sportswear Launch a Camping Collection
Re-Released Fashion Collabs
H&M is Sharing Pre-Loved Styles from Guest Designer Collaborations
Festively Branded Sweater Collections
Unilever and notjust Collaborated on Christmas Jumpers
Collaborative Digital Coffee Campaigns
illy Launches its Digital Content Series 'Coffee Break'
Fashion-Forward Athlete Partnerships
The HUGO BOSS x David Beckham Collab is Highly Anticipated
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Human Connection-Centric Campaigns
Etsy's New Ad Campaign Wants to Keep Commerce Human
Intimate Customized Denim Events
Mars the Label Brings its Friends with Mars Event to London
Celebrity Dietary Supplement Partnerships
Kate Hudson's INBLOOM will be Sold in Whole Foods
AI-Powered Creator Review Platforms
PAIR by Pearpop Helps Brands Vet & Evaluate Pairings at Scale
Diverse Beverage Partnerships
LibDib Integrates Diverse Powered Brands to Boost Inclusivity
Youth-Focused Social Campaigns
Claire’s Introduces a New Gen Z-Alpha Platform Called 'The Collab'
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Rising Rockstar Workwear Collaborations
Dickies Teams Up with With Rising Rockstar 'Blondshell'
Sports-Inspired Digital Docuseries
Purina Pro Plan Partners with Michael Phelps & Others
Fashion-Forward Beauty Collabs
Smashbox X Ilka Unveil a Dazzling Beauty-Fashion Collaboration
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Travel Influencer Initiatives
Klook Unveils a New Travel Influencer Program for Micro-Influencers
Burger-Inspired Back-To-School Campaigns
Trill Burgers & LRG Clothing Debut a Line of Activations
Gaming Eye Health Partnerships
the*gamehers Partnered with Zenni Optical on Health Initiatives
Confident Fashion Rebranding Campaigns
Boohoo Launches the People Will Talk... Campaign
Tech-Powered Business Solutions
Apple Business Connect Leverages the Brand's User Base
Influencer-Led Mascara Campaigns
Milani Cosmetics and The Lipstick Lesbians Struck a Partnership
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Influencer-Based Gaming Activations
Niantic Taps Google to Recruit Creators for Pokémon GO Fest
AI-Powered Marketing Solutions
BrandPilot AI Unveils a New Marketing Campaign Management App
Active Lifestyle Retailer Ranges
The Sports Edit on M&S Now Features Reebok and Puma
Fashion Collaborative Sneaker Models
CLOT and adidas Join Forces Once Again on a SS24 Series
Model-Inspired Fashion Collections
The Partnership Between BOSS and Naomi Campbell is Significant
Engagement-Focused Influencer Tools
Qoruz Partners with Dabur to Enhance its Influencer Campaigns
Retail QSR Dining Partnerships
Walmart and Burger King Partnered for an Exclusive Benefit
Volleyball-Specific Athletic Wear Partnerships
Adidas Partners with League One Volleyball (LOVB)
Marketing Social Advocacy Tools
Nut Tree Helps Smaller Brands Boost Their Presence
Streetwear-Powered Burger Partnerships
Trill Burgers Joins Forces with Carrots by Anwar Carrots
Frozen Pizza-Centered Campaigns
Dr. Oetker Debuts the Frozen Pizza Publicist Campaign
Athlete-Centric Bingo Campaigns
The 'Share Your Bingo Moment' Campaign Spotlights Olympic Legends
Forest-Protecting Fashion Brand Initiatives
Canopy Leads an Initiative To Save the Forests
Personalized Retail Media Networks
Thrive Market Collaborates with Instacart on a New Network
Customer Gifting Suites
Grey Bandit's Gifting Suite Gave Customers the Influencer Treatment
Drone Marketing Initatives
LEGO Takes to the Sky with Drone Show and Aerial Messages
Sponsored Retail Product Partnerships
Selfridges and Criteo Partner to Offer Sponsored Products
Retail Wellness Expansions
Barker Wellness Unveils a New Partnership with Sprouts
Influencer Management Tools
Ogilvy Offers a Safety and Risk Management Tool for Marketing Brands
Affordable Lifestyle Directories
'I Have This Friend' Makes Aspirational Living More Accessible
Advanced Retail Campaign Kiosks
Freeosk and Place Exchange Partnered for Integrated Campaigns
Music-Centric Branding Initiatives
BACARDÍ Rum Partnered with the MTV Video Music Awards
Athlete-Inspired AI Brand Campaigns
AngelAi Taps a Groups of Athletes to Promote Its Ethos
AI-Powered Influencer Management
Hypothesis Debuts a New Influencer Marketing Deal with Togglehead
Mental Health-Focused Brand Initiatives
Maybelline New York Partners with WHO Foundation
Anniversary-Celebrating Nonprofit Partnerships
LILYSILK Engages in Philanthropic Partnerships
Chip Brand-Inspired Apparel
Lay's Partners with HUEMN to Create a Co-Branded Merchandise Capsule
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Stylistic Footwear Campaigns
Bata Launched its 'Make Your Way' Campaign with a Focus on Comfort
Soccer-Specific Online Retail Destinations
Men in Blazers Has Partnered with WorldSoccerSShop
Youth Accessory Brand Partnerships
Claire's is Partnering with Walgreens to Expand Retail Presence
Empowering Soccer-Inspired Campaigns
Gatorade Has Partnered with Renowned Soccer Icons
Influencer-Starring Fashion Campaigns
PrettyLittleThing Debuts a New Campaign with Cindy Kimberly
Wedding Shopping Experience Partnerships
Bella Bridesmaids Partners with Something Borrowed Blooms
Brand-Aligned Graphics
Bento Highlights Lets Users Craft Polished, Professional-Looking Graphics
Mental Health Partnerships
Pacsun Has Announced a New Global Partnership with the Rare Impact Fund
Americana Autumn Apparel
Coors Banquet and Brixton Debut a Merchandise Collection
Third-Party Coupon Providers
Instacart Taps Ibotta to Provide Customers with Digital Coupons
Influencer Marketing Agencies
NYMA Embraces Influencer Marketing as a Part of its Core Offerings
Festival Season Snack Campaigns
KP Snacks and Live Nation Partnered for a New Popchips Campaign
Multi-Brand Shopping Hubs
Boohoo Opens the Boohoo Marketplace for Easy Access to Over 150 Brands
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Fandom-Exploring Sports Partnerships
NFL and Mitchell & Ness Collaborate to Spotlight Fan Stories
Stuffed Toy Sports Partnerships
Build-A-Bear Workshop and the Kansas City Chief Work Together
Influencer Flexitarian Campaigns
Violife Launched an Influencer Campaign Aimed at Flexitarians
Healthcare Marketing Deals
Haleon Taps Collectively to Enhance its Influencer Marketing Strategies
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Traveler Marketing Platforms
Koflluence Introduces the Rare Travel Platform for Travel Influencers
Digital Diversified Beverage Programs
Diverse Powered Brands Provides Online Operations Solutions
Celebrity-Fronted Marketplace Campaigns
AliExpress Announces David Beckham as Global Ambassador