NHL, Fanatics and lululemon Team Up for a New Fan Collection
References: shop.lululemon & nhl
lululemon and Fanatics are teaming up to create an assortment of NHL fan apparel for American and Canadian customers. The collection will comprise popular pieces from the lululemon brand, including the Scuba Hoodie, Define Jacket, Align Pant, Steady State Crew, Metal Vent Tee, and Everywhere Belt Bag. The collection will be launched on October 29 and will be sold through Lids-operated retail stores.
The collaboration also includes a visual campaign starring John Tavares (Toronto Maple Leafs), Matty Beniers (Seattle Kraken), Dylan Larkin (Detroit Red Wings), Seth Jones (Chicago Blackhawks), Morgan Geekie (Boston Bruins) and Mark Stone (Vegas Golden Knights).
“[...] We’re thrilled to partner with Fanatics and the NHL to grow our presence in professional sports and introduce our high-quality performance and loungewear apparel to NHL fans around the League who share our love for the game,” said Celeste Burgoyne, President, Americas and Global Guest Innovation for lululemon.
Image Credit: lululemon
The collaboration also includes a visual campaign starring John Tavares (Toronto Maple Leafs), Matty Beniers (Seattle Kraken), Dylan Larkin (Detroit Red Wings), Seth Jones (Chicago Blackhawks), Morgan Geekie (Boston Bruins) and Mark Stone (Vegas Golden Knights).
“[...] We’re thrilled to partner with Fanatics and the NHL to grow our presence in professional sports and introduce our high-quality performance and loungewear apparel to NHL fans around the League who share our love for the game,” said Celeste Burgoyne, President, Americas and Global Guest Innovation for lululemon.
Image Credit: lululemon
Trend Themes
1. Athleisure-fan Apparel Blends - Creating fan apparel that doubles as performance wear elevates traditional sports merchandise to a new level of functionality and style.
2. Celebrity Athlete Endorsements - Featuring star athletes in marketing campaigns boosts brand visibility and connects emotionally with fans.
3. Collaborative Retail Partnerships - Joint ventures between major brands and retailers offer unique product collections that drive in-store traffic and consumer engagement.
Industry Implications
1. Sports Merchandise - Innovative collaborations between sports leagues and high-end apparel brands refresh the merchandise landscape and attract diverse customer demographics.
2. Athleisure Wear - Entering into the sports fan apparel market allows athleisure brands to expand their audience and showcase versatile product use.
3. Retail Marketing - Campaigns involving popular athletes and unique product drops create buzz and increase sales opportunities for partnered retailers.
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