Tumblr Created a NYFW Pop-Up Shop Featuring a RTW Collection
Laura McQuarrie — September 12, 2015 — Fashion
Since fashion and blogging have come to depend on one another, for the past few seasons Tumblr has had a strong presence at NYFW fashion events. This year, the social media platform is doing things a little differently.
In keeping with the tradition of the 10 past seasons, Tumblr will be sending a group of elite bloggers like Sam Cannon, Kate Owen and Miguel Yatco to cover NYFW events. To celebrate this mini milestone, Tumblr is also hosting a pop-up shop that will sell pieces from its own RTW capsule collection. What's neat about these clothing designs is that they come from Tumblr's own creative community.
Following the pop-up shop's opening to the public on Friday, the entire collection will be made available online the following Monday.
In keeping with the tradition of the 10 past seasons, Tumblr will be sending a group of elite bloggers like Sam Cannon, Kate Owen and Miguel Yatco to cover NYFW events. To celebrate this mini milestone, Tumblr is also hosting a pop-up shop that will sell pieces from its own RTW capsule collection. What's neat about these clothing designs is that they come from Tumblr's own creative community.
Following the pop-up shop's opening to the public on Friday, the entire collection will be made available online the following Monday.
Trend Themes
1. Social Fashion Pop-ups - The rise of social fashion pop-ups presents an opportunity for brands to engage directly with consumers through immersive experiences.
2. Blogging and Fashion Collaboration - The collaboration between fashion and blogging platforms offers the potential for influencers to create their own collections and drive online sales.
3. Community-driven Fashion Design - The emergence of community-driven fashion design platforms allows for collaborative and inclusive design processes, resulting in unique and diverse fashion collections.
Industry Implications
1. Fashion Retail - Fashion retailers can leverage social fashion pop-ups to create buzz around their brand and attract new customers to physical retail spaces.
2. Digital Fashion Platforms - Digital fashion platforms can collaborate with bloggers to offer exclusive collections and drive traffic to their online stores.
3. Creative Community Platforms - Creative community platforms can host pop-up shops to showcase and sell designs created by their community members, providing exposure and opportunities for emerging designers.
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