Providing consumers an experience as opposed to just a product is a standout theme when examining the top billboards trends in 2013. This year, we witnessed a variety of billboards that were interactive and required an audience to be complete. From live-knitting shoe ads billboards to ones that could only be accessed through the reflection of a puddle, large ads this year took on entirely new and exciting properties.
Another characteristic of the top billboards trends in 2013 is deception. Many artists, designers and marketers created ads that required a second -- or even third -- look to get the full message. Many billboards offered different views depending from which direction they were observed.
For a more detailed analysis and more examples on the ways billboards and large ads have become more interactive, check out Trend Hunter's Billboards Trend Report.
Top 100 Billboards Trends in 2013

69
Realistic Beachwear Advertisements
Jennie Runk for H&M Puts an Average Size Girl in the Spotlight

68
Functional Outdoor Billboards
The IBM Smart Ideas for Smarter Cities Campaign Leads by Example

67
Fashion Food Trucks
Henry Holland Transformed an Ice Cream Van to a Pop-Up Store
66
Furry Face-Palming PSAs
Animals Feel the Anguish of Destruction in this Wildlife Campaign
65
Strategically Simple Billboards
The ‘Love Designs’ Ads Grab More Attention with Minima
64
Multi-Message Bench Marketing
This Homeless Shelter Advertising Campaign Has Multiple Functions
63
Masterfully Remixed Movie Posters
Neil Kellerhouse Reinterprets Famous Film Promotional Material
62
Dark Gentlemen's Club Campaigns
The Dior Homme 'The Players' Fall/Winter 2013 Campaign is Suave
61
Smiling Soda Cans
The Coke 'Happy Can' Smiles at You When Opened
60
Songstress Collection Campaigns
Rihanna for River Island Autumn/Winter 2013 Ads Are Street-Chic
59
Intimately Educational Adverts
Science World Tempts the Public with a Racy New Campaign
58
Hand-Drawn Resumes
Creative Resumes are Key to Landing Internships
57
Soccer Star Loungewear Lookbooks
The David Beckham H&M Bodywear Fall/Winter 2013 Line is Sporty
56
Airplane Interactive Billboards
The British Airways #Lookup Campaign Inspires Travel Dreamers
55
Humorously Repeated Ads
McDonald's Sweden Has Funny Ads Specifically Made for Seniors
54
Inhabitable Large-Scale Advertisements
The Billboard House Lodges the Artist Creating the Mural
53
Potable Water Billboard Generators
The UTEC Billboard Campaign Produces Drinkable Water for Locals
52
Bedazzled Billboard Advertising
The Sparklemasters Sequinned Billboards Grab Attention
51
Imposing Billboard Photos
These Natan Dvir Photographs Capture the Impact of Advertising in NYC
50
Blank Billboard Photography
Kaitlin Rebesco's Work Alters Society's Perception Towards Advertising
49
Self-Conscious Billboard Ads
The Dove 'Girl Outdoor' Ad Has a Girl Hiding Using the Ad Itself
48
Weed-Eradicating Billboards
This Clever Billboard Ad for Kiwicare Slowly Kills the Weeds Around It
47
Chic Test Shot Advertisements
The Lanvin Homme Fall 2013 Campaign is Decidedly Underwhelming
46
Artistic Eco-Awareness Campaigns
The Recycle Everything Campaign Effectively Supports Recycling
45
Memorable Remark Movie Posters
Pulp Fiction Posters by Pierre-Alain Dubois Highlight Famous Lines
44
Personified Beverage Branding
The Vitamin Water SHINEBRIGHT Campaign Encourages Individuality
43
Homocidal Gingerbread Ads
The Fangoria Fanzine Kill Off Innocent Gingerbread Men
42
Board Game-Inspired Signage
Dave Delisle's Real Estate Sign is Monopoly Infused
41
Hatefully Patriotic Ads
These Witty Romanian Tourism Ads Take Multiple Shots at Britain
40
Punk Couture Campaigns
The Versace Fall/Winter 2013 Ads Are Edgy, Provocative and Modern
39
Witty Billboard Graffiti
Street Artist OX's Art is a Print and Digital Media Intervention
38
Childcare Charity Campaigns
These Ads Show the Hopes and Dreams of Abandoned Children
37
Hyper-Branded Books
The Famous Ludovic Houplain Film ‘Logorama’ Finally Becomes a Book
36
Minimalist Bug Billboards
Hilary Barnes Creates Insect Conservation Campaigns For 'Buglife'
35
Cleverly Inverted Urban Ads
This Street Ad by Mikkel Moller Targets its Market Via Reflection
34
Superstar Syndrome Campaigns
The Dyslexia Association of Malaysa Uses Idols to Empower Children
33
Web-Browser Billboards
New Zealand Company Metservice Created this Clever Billboard Advertisement
32
Artery-Flowing Soda Ads
The Pepsi Veins Campaign Utilizes More Subliminal Marketing Tactics
31
Internet Connection Film Campaigns
CJ Entertainment’s Wi-Fi Ad Draws Attention Back to the P
30
Billboard Cityscape Captures
Natan Dvir Compares Realities in His New York City Street Photography
29
Diorama-Sized Fashion Ads
The Kenzo x Toilet Paper Autumn/Winter 2013 Campaign is Childlike Fun
28
Inappropriate Dating Service Billboards
Cougar Life Has a Controversial Ad on Sunset Blvd. in L.A.
27
Witty Higher Education Advertisements
The University of San Francisco Marketing is Down to Earth
26
Ex-Governor Exploiting Billboards
Ashley Madison Calls Out Mark Sanford With Its Latest Ads
25
Holographic Shoe Advertisements
Nike Executes Street Ads That Showcase Footwear Using 3D Displays
24
Respirating Lung Billboards
The 'Cotton Lungs' Campaign Demonstrates the Effects of Pollution
23
Embroidered Food Menus (UPDATE)
Designers Maricor/Maricar Weaves Food and Advertising Together
22
Touchable Turntable Posters
The Urbanears Scratch Poster Turns People Into Interactive DJs
21
Moon-Integrating Billboards
The 'Luna Corona' Billboard is Designed to Align with the Moon
20
Cloaked Hearing Test Campaigns
This Fake Eye Exam is Actually a Hearing Test in Disguise
19
Sense-Simulating Advertising
This Ctaste Dark Dining Promotion Poster is Cleverly All-Black
18
Bug-Trapping Billboards
The Ad Agency Publicis Milan Has Turned a Billboard into a Bug Trap
17
Repurposed Eco Billboards (UPDATE)
A Clever Burt's Bees Billboard Finds New Life as a Rain Catcher
16
Classroom-Inspired Food Ads
McDonald’s Goes Back to the Basics with Chalkboard Menus
15
Legendary Sea Monster Billboards
The Kraken Black Spiced Rum References The Popular Legend
14
Explosive Paper Headpieces
BANGERS by StudioSpass Features Models Wearing TNT-Packed Paper Masks
13
Face-Jumbling Gum Ads
These Posters for Wrigley's 5 Gum Represent Extreme Sensory Experiences
12
Home-Building Billboards
The HomePro Cause Marketing Campaigns Provide Shelter for the Poor
11
Interactive Piglet Play Posters
The World's First Really Live Feed Teaches Compassionate Farming
10
Moving Mural Promotions
Graffiti GIF from INSA Announces Dwyane Wade's Shoe Line
9
Bubbly Underwater Event Campaigns
These Creative Event Posters Portray a Sense of Depth
8
Interactive Billboard Spoofs
The Domino's Pizza 'Lookdown' Billboard Spoofs British Airways
7
Artistically Repurposed Ad Spaces
Art Everywhere is an Undertaking to Showcase National Art
6
Bug-Blasting Billboards
Orphea4D's Billboard Trap Demonstrates its Effectivity Against Insects
5
Social Media-Sourced Billboards
The Scribe Billboard Features Artwork Based on People’s Tweets
4
Celebrity Unemployment Ads
Justin Bieber is the New Face of the Employment Policies Institute
3
Yoga Master Web Hiring
The Lululemon CEO Campaign Goes Global via the Net
2
Puddle-Reflected Billboards
The CPH Skatepark Outdoor Ad Points Out the Wet Conditions
1
Insect-Killing Footwear Murals
The 'Doom Wall of Shoes' Harnesses the Power of Thousands of Shoes
Related Ideas
Luxury Bag Pop Ups
Hermès Debuted a Designer Bag Installation Pop Up in Manhattan
Creative Ad Responses
Kiehl’s Response to Censorship Embraces Bold Creativity
Experiential Luggage Events
The BÉIS Bloomingdale’s Takeover Featured a Human Claw Machine
AI-Powered Creative Marketing Tools
RYA x Qrious Insight Partner for Ad Campaign Generation
Playful Billboard Campaigns
Dreamies Treats Unveil a Show-Stopping 3D Billboard Campaign
Ice Cream-Inspired Campaigns
Dairy Queen Canada is Transforming Snowbanks into Giant Blizzards
Sensory Outdoor Posters
Billie Introduced its Scratch-and-Sniff OOH Campaign
Reimagined Smartphone Campaigns
The 'Pixel In The Clutch' Campaign Highlights AI Phone Features
Giant Balloon Installations
A Kim Kardashian Balloon Takes Over Times Square for Skims Swim Launch
AI-Lead Car Ads
Ford Launched an AI Campaign Dubbed 'Be Surreal, Be Ford'
Mens Underwear Campaigns
David Beckham Stars in the News BOSS ONE Bodywear Campaign
Clear In-Game Billboard Advertisements
SCS Software's Truck Simulator Uses Real-Life Advertising
Influencer-Driven Consumer Insight Tools
Brilli™ is a New Tool That Disrupts Food Research
90's Archival Footwear Pop-Ups
Dr. Martens Hosted a 'Buzz Bus' in NYC
GenAI Confectionery Posters
The My Cadbury Era Tool Puts People into Retro Posters with AI
Sniffable Deodorant Billboards
Sure's Out-of-Home Campaigns Invites Passersby to Take a Whiff
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Groundbreaking AR Posters
Wall's Out-of-Home Ads Make AR Experiences Unmissable with WinDOOH Tech
Digital Debit Card Campaigns
Interac Introduces 'The Lost Wallet Board' Installation in Toronto
Immersive Brand Concepts
LG Hosted its 'Affectionate Intelligence' Event at CES 2025
Receipt-Inspired Graphic T-Shirts
McDonald's Turns Paper Receipts into the Made to Order Tee
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Color Blindness-Exclusive Billboards
TD Unveils a Campaign to Highlight Its Accessibility Adapter
In-Game Billboard Advertising
Gameloft Enables Partners to Advertise Natively in its Games
Fashion Brand Christmas Ads
Chanel's 'Winter Tale' is a Magical Holiday Ad from the Luxury Icon
Airline Highlight Advertisements
Spirit Airlines 'More Fly' Campaign is A Fresh Take on Travel
Individuality-Focused Brand Campaigns
Adidas Originals' New Campaign Champions Timeless Classics
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
QSR Menu Billboard Campaigns
Burger King Shows Real Burger Sizes with Real Size Campaigns
Youth Metaverse Advertising Initiatives
Roblox Announced an Advertising Partnership with PubMatic
Seasonal Phone Booth Activations
Spotify's Q4 is Calling Urges Brands to Start Holiday Advertising
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
Movement-Inspired Fashion Campaigns
The Bottega Veneta's Going Places Features Going Places
Three-Dimensional Mixed-Reality Displays
Looking Glass Unveils the New 3D Glass Displays
Digital Creator Revenue Shifts
Newsletter Platform Beehiiv Lets Readers Set Their Own Price
AI-Assisted Business Ads
Google Workspace's 50 States, 50 Stories Shares Small Businesses Using AI
Dynamic Basketball-Informed Marketing Campaigns
March Madness' New Campaign Features NCAA Athletes
Cheeky Coffee Ads
Starbucks' New Ads Celebrate Personal Connections Through a Modern Twist
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Art-Promoting Campaigns
Beige Billboards Spark a Bold Call to Save Charlotte’s Art Scene
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Virtual AI Snow Globes
Coca-Cola Unveils a Festive AI Campaign at its Piccadilly Lights Residency
Digital Staredown Games
Modern Human Habits Inspired TWIX's Second Screen Staredown
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
Social Media App Campaigns
Snapchat Promotes Creators in a Bold Campaign Amid TikTok Uncertainty
Elevated In-Store Experiences
Bath & Body Works Adapts its Store Designs to Appeal to Gen Z
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Retail-Based Pop-Star Takeovers
H&M and Charli xcx Host a Surprise Event at Times Square
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Unconventional Health Food Ads
RXBar is the Ultimate B.S. Blocker This New Year
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Experiential Marketing Campaigns
MIKE AND IKE, HOT TAMALES, and Marvel Team Up for Campus Tour
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Innovative Outdoor Advertising Campaigns
Unilever's Dirt is Good Turns Billboards into Playgrounds
Interactive Recruitment Billboards
easyJet's Campaign Encourages Women to Consider a Pilot Career
Feel-Good Ad Campaigns
Pella’s 'Make Life Brighter' Campaign Celebrates Home and Comfort
Pollution-Removing Murals
This Campaign Sucks by Dentsu Brings Awareness to London's Air Quality
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Hyper-Targeted Shoppable Posters
Glossier and Shop Launched Posters with Geo-Gated Location Tech
Malleable Stretching Displays
This Stretchable Display from LG Display Stretches by Up to 50%
Artful Bandage Collections
The Met x BAND-AID Collaboration Shares Exclusive First-Aid Products
Art-Focused Technology Partnerships
The Samsung Art Store Spotlights a Partnership with Art Basel
Visual Museum Campaigns
MoMA’s New Museum Campaign Transforms NYC into an Art Lover’s Paradise
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
In-Game Advertising Services
StackAdapt Offers Engaging Game Advertising for its Clients
Serum-Dispensing Billboards
The Inkey List's Hydrating Billboard Shares Free Hyaluronic Acid Serum
GenAI TV Ads
ITV's AI-Generated Ad Service Helps New-to-TV Brands Affordably Reach More Audiences
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
Car-Specific Video Commerce
Audi and Bambuser Make a Significant Evolution in Business Strategy
Traveling Fashion Showcases
The Guess Bus in Sydney is an Example of Experimental Marketing
Music-Inspired Retail Campaigns
Macy’s is Launching Its Summer’s Greatest Hits Campaign
Co-Branded Custom Ads
Lexus and Universal Pictures Partner for the 'Experience OZmazing' Spot
Marketing Measurement Platforms
Overstory is an All-In-One Platform for Data-Driven Results
Playful Creativity-Focused Campaigns
Sharpie® Launches the World is Your Canvas Tour
Streetside Challenge Billboards
Gymbox Start Line Encourages Passersby to Try a Short Dash
Whimsical Candle Christmas Campaigns
The Yankee Candle 'Make it More Magical' Campaign is Festive
Super Bowl Drive-Thru Commercials
Taco Bell Debuts Its Live Más Drive-Thru Cams Campaign
In-Store Audience Engagement Solutions
Social Shelf® Has a Novel Approach to Customer Engagement
Body-Positive Brand Campaigns
Dove's Super Bowl Ad Challenges Toxic Body Talk in Sports
Marketing Idea Generators
Thunderbucket Provides Marketing Ideas and Observations at Speed
Email Marketing Tracking Platforms
'Mailboard' Helps Marketers Track Competitors and More
Consumer Insight Engines
Buzzabout Delivers Real-Time Insights From Billions of Conversations
Harmony-Emphasizing 3D Advertisements
Wuliangye Debuted a Clever Ad in New York’s Times Square
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
E-Commerce Advertising Solutions
Reddit is Enhancing its Reach with the New Dynamic Product Ads
Monarch Butterfly-Inspired Digital Billboards
LG Electronics Expands Its Endangered Species Series
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Manatee-Spotlighting 3D Billboard Displays
LG Electronics USA Highlights the West Indian Manatee
Artistic Libation Campaigns
The Madrí Excepcional 'Paint Your Pint' Competition Challenges Fans
Stigma-Breaking Motherhood Billboards
Molly Baz and Bobbie Send a Message of Empowerment
Immersive Store Screens
Hays Travel Introduces Immersive Technology to Transform Holiday Planning
Real-Time Trending Spot Features
Roadtrippers Introduces the Trending Spots Feature to Its App
Artful Illusory Ads
giffgaff's Large-Scale Illusion Artwork Challenges Inattentional Blindness
Expanded Technology Marketplaces
Best Buy Has Plans to Launch a New Third-Party Marketplace
Branded Digital Light Shows
The 'Blak Labs' and 'Maybank' Light Show Sends a Festive Message
AI-Crafted Banking Ads
The U.S. Bank Debuts 'The Power of Us' Campaign
Poeticized Luxury Fashion Campaigns
Club 21 Debuts its Cinematic 'Salute The Detail' Campaign
AI Video Advertisement Generators
AdCreative.ai Showcases anAI-Powered Product Videoshoot Model
Omnichannel Automotive Services
Automotive Mastermind has Adapted to Modern Consumer Patterns
Chinese Youth Search Reports
Xiaohongshu Has Released Report on Search Habits Among Youth in China
Travel Lifestyle Brand Ads
Away’s 'Travel Changed Me' Film Captures the Power of Exploration
Solution-Oriented Holiday Ads
Orange’s Holiday Ad Brings Families Together Over Smartphones
Large-Scale Digital Signage
TouchSource & Centennial Have Collaborated on a New Marketing Project
Scannable Skincare Murals
The Ordinary's Interactive Augmented Reality Mural Promotes Bodycare
Global Storytelling Initatives
Vans Announces its Narrative-Centric Always Pushing Campaign
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
Innovative Digital Signage
Creative Realities Enhances Fan Engagement & Outcomes with New Signage
Modern Living Reports
Deckorators Has Consulted Contractors on the Future of Living
AI Creator-Centric Campaigns
The Spirit of London Campaign by Beefeater Embraces the City's Energy
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Interactive Ad Tools
Create Interactive Ads for More Engagement and Installs with PlayBuild
Digital Retail Mapping Solutions
Living Map Installs Screens at Metrocentre Shopping Centre
Marketing Measurement Strategies
Rockerbox Recently Launched Its Unified Measurement Playbook
Dynamic Auto Marketing Campaigns
Hyundai Promotes Its Electrical Vehicle Line-up
Real-Time Nightlife Finders
HotSpot Discovers Trending Nightlife Spots With Real-Time Insights
Ball Game-Promoting Urban Initiatives
London Sport and Saatchi & Saatchi Run 'More Ball Games'
Modern Art Design Auctions
BILLINGS is Set to Hold Its Summer Modern Art + Design Auction
Music-Centric Branding Initiatives
BACARDÍ Rum Partnered with the MTV Video Music Awards
Emotionally Engaging Holiday Advertisements
Teleflora Captured Attention with The Power Of Wishes
Stylistic Footwear Campaigns
Bata Launched its 'Make Your Way' Campaign with a Focus on Comfort
Large-Scale Drone Lightshows
Abu Dhabi will Host a Culturally Driven Show to Boost Tourism
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Advertising Demand-Side Platforms
Yahoo Launched Yahoo Creative to Help Advertisers
Household Expense Ads
BBDO Bangkok Launches 'Don’t Lose What AI Can Save' for Samsung
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Large-Screen Sports Campaigns
Hisense Debuted Its Big Game, Big Screen Initiative
Ad Inspiration Archives
Nobody Reads Ads Showcases Print and Outdoor Ads With Notable Success
Debunking AI Apps
BSBot Helps Publicis Clients Tell the Truth About AI from Fiction at Cannes
Design Showcase Platforms
todays.design Creates a Community of Artists Showing their Best Work
Mobile Dorm-Designing Features
Pottery Barn Teen Unveils a New Dorm Shop and Expanded Features
Humorous Losers-Focused Campaigns
Miller Lite Introduces the League Losers Billboards
Short Video Ad Insights
Explore Live TikTok Ad Trends and Optimize Campaigns with Adsmoss' Tools
Decentralized Ad Platforms
City 17 Turns Everyday Screens Into Revenue-Generating Ad Displays
3D Asset-Focused Retail Solutions
Best Home Furnishings Works with 3D Cloud on New Shopping Tools