Providing consumers an experience as opposed to just a product is a standout theme when examining the top billboards trends in 2013. This year, we witnessed a variety of billboards that were interactive and required an audience to be complete. From live-knitting shoe ads billboards to ones that could only be accessed through the reflection of a puddle, large ads this year took on entirely new and exciting properties.
Another characteristic of the top billboards trends in 2013 is deception. Many artists, designers and marketers created ads that required a second -- or even third -- look to get the full message. Many billboards offered different views depending from which direction they were observed.
For a more detailed analysis and more examples on the ways billboards and large ads have become more interactive, check out Trend Hunter's Billboards Trend Report.
Top 100 Billboards Trends in 2013
69
Realistic Beachwear Advertisements
Jennie Runk for H&M Puts an Average Size Girl in the Spotlight
68
Functional Outdoor Billboards
The IBM Smart Ideas for Smarter Cities Campaign Leads by Example
67
Fashion Food Trucks
Henry Holland Transformed an Ice Cream Van to a Pop-Up Store
66
Furry Face-Palming PSAs
Animals Feel the Anguish of Destruction in this Wildlife Campaign
65
Strategically Simple Billboards
The ‘Love Designs’ Ads Grab More Attention with Minima
64
Multi-Message Bench Marketing
This Homeless Shelter Advertising Campaign Has Multiple Functions
63
Masterfully Remixed Movie Posters
Neil Kellerhouse Reinterprets Famous Film Promotional Material
62
Dark Gentlemen's Club Campaigns
The Dior Homme 'The Players' Fall/Winter 2013 Campaign is Suave
61
Smiling Soda Cans
The Coke 'Happy Can' Smiles at You When Opened
60
Songstress Collection Campaigns
Rihanna for River Island Autumn/Winter 2013 Ads Are Street-Chic
59
Intimately Educational Adverts
Science World Tempts the Public with a Racy New Campaign
58
Hand-Drawn Resumes
Creative Resumes are Key to Landing Internships
57
Soccer Star Loungewear Lookbooks
The David Beckham H&M Bodywear Fall/Winter 2013 Line is Sporty
56
Airplane Interactive Billboards
The British Airways #Lookup Campaign Inspires Travel Dreamers
55
Humorously Repeated Ads
McDonald's Sweden Has Funny Ads Specifically Made for Seniors
54
Inhabitable Large-Scale Advertisements
The Billboard House Lodges the Artist Creating the Mural
53
Potable Water Billboard Generators
The UTEC Billboard Campaign Produces Drinkable Water for Locals
52
Bedazzled Billboard Advertising
The Sparklemasters Sequinned Billboards Grab Attention
51
Imposing Billboard Photos
These Natan Dvir Photographs Capture the Impact of Advertising in NYC
50
Blank Billboard Photography
Kaitlin Rebesco's Work Alters Society's Perception Towards Advertising
49
Self-Conscious Billboard Ads
The Dove 'Girl Outdoor' Ad Has a Girl Hiding Using the Ad Itself
48
Weed-Eradicating Billboards
This Clever Billboard Ad for Kiwicare Slowly Kills the Weeds Around It
47
Chic Test Shot Advertisements
The Lanvin Homme Fall 2013 Campaign is Decidedly Underwhelming
46
Artistic Eco-Awareness Campaigns
The Recycle Everything Campaign Effectively Supports Recycling
45
Memorable Remark Movie Posters
Pulp Fiction Posters by Pierre-Alain Dubois Highlight Famous Lines
44
Personified Beverage Branding
The Vitamin Water SHINEBRIGHT Campaign Encourages Individuality
43
Homocidal Gingerbread Ads
The Fangoria Fanzine Kill Off Innocent Gingerbread Men
42
Board Game-Inspired Signage
Dave Delisle's Real Estate Sign is Monopoly Infused
41
Hatefully Patriotic Ads
These Witty Romanian Tourism Ads Take Multiple Shots at Britain
40
Punk Couture Campaigns
The Versace Fall/Winter 2013 Ads Are Edgy, Provocative and Modern
39
Witty Billboard Graffiti
Street Artist OX's Art is a Print and Digital Media Intervention
38
Childcare Charity Campaigns
These Ads Show the Hopes and Dreams of Abandoned Children
37
Hyper-Branded Books
The Famous Ludovic Houplain Film ‘Logorama’ Finally Becomes a Book
36
Minimalist Bug Billboards
Hilary Barnes Creates Insect Conservation Campaigns For 'Buglife'
35
Cleverly Inverted Urban Ads
This Street Ad by Mikkel Moller Targets its Market Via Reflection
34
Superstar Syndrome Campaigns
The Dyslexia Association of Malaysa Uses Idols to Empower Children
33
Web-Browser Billboards
New Zealand Company Metservice Created this Clever Billboard Advertisement
32
Artery-Flowing Soda Ads
The Pepsi Veins Campaign Utilizes More Subliminal Marketing Tactics
31
Internet Connection Film Campaigns
CJ Entertainment’s Wi-Fi Ad Draws Attention Back to the P
30
Billboard Cityscape Captures
Natan Dvir Compares Realities in His New York City Street Photography
29
Diorama-Sized Fashion Ads
The Kenzo x Toilet Paper Autumn/Winter 2013 Campaign is Childlike Fun
28
Inappropriate Dating Service Billboards
Cougar Life Has a Controversial Ad on Sunset Blvd. in L.A.
27
Witty Higher Education Advertisements
The University of San Francisco Marketing is Down to Earth
26
Ex-Governor Exploiting Billboards
Ashley Madison Calls Out Mark Sanford With Its Latest Ads
25
Holographic Shoe Advertisements
Nike Executes Street Ads That Showcase Footwear Using 3D Displays
24
Respirating Lung Billboards
The 'Cotton Lungs' Campaign Demonstrates the Effects of Pollution
23
Embroidered Food Menus (UPDATE)
Designers Maricor/Maricar Weaves Food and Advertising Together
22
Touchable Turntable Posters
The Urbanears Scratch Poster Turns People Into Interactive DJs
21
Moon-Integrating Billboards
The 'Luna Corona' Billboard is Designed to Align with the Moon
20
Cloaked Hearing Test Campaigns
This Fake Eye Exam is Actually a Hearing Test in Disguise
19
Sense-Simulating Advertising
This Ctaste Dark Dining Promotion Poster is Cleverly All-Black
18
Bug-Trapping Billboards
The Ad Agency Publicis Milan Has Turned a Billboard into a Bug Trap
17
Repurposed Eco Billboards (UPDATE)
A Clever Burt's Bees Billboard Finds New Life as a Rain Catcher
16
Classroom-Inspired Food Ads
McDonald’s Goes Back to the Basics with Chalkboard Menus
15
Legendary Sea Monster Billboards
The Kraken Black Spiced Rum References The Popular Legend
14
Explosive Paper Headpieces
BANGERS by StudioSpass Features Models Wearing TNT-Packed Paper Masks
13
Face-Jumbling Gum Ads
These Posters for Wrigley's 5 Gum Represent Extreme Sensory Experiences
12
Home-Building Billboards
The HomePro Cause Marketing Campaigns Provide Shelter for the Poor
11
Interactive Piglet Play Posters
The World's First Really Live Feed Teaches Compassionate Farming
10
Moving Mural Promotions
Graffiti GIF from INSA Announces Dwyane Wade's Shoe Line
9
Bubbly Underwater Event Campaigns
These Creative Event Posters Portray a Sense of Depth
8
Interactive Billboard Spoofs
The Domino's Pizza 'Lookdown' Billboard Spoofs British Airways
7
Artistically Repurposed Ad Spaces
Art Everywhere is an Undertaking to Showcase National Art
6
Bug-Blasting Billboards
Orphea4D's Billboard Trap Demonstrates its Effectivity Against Insects
5
Social Media-Sourced Billboards
The Scribe Billboard Features Artwork Based on People’s Tweets
4
Celebrity Unemployment Ads
Justin Bieber is the New Face of the Employment Policies Institute
3
Yoga Master Web Hiring
The Lululemon CEO Campaign Goes Global via the Net
2
Puddle-Reflected Billboards
The CPH Skatepark Outdoor Ad Points Out the Wet Conditions
1
Insect-Killing Footwear Murals
The 'Doom Wall of Shoes' Harnesses the Power of Thousands of Shoes
Related Ideas
Luxury Bag Pop Ups
Hermès Debuted a Designer Bag Installation Pop Up in Manhattan
Canvas Tote NYC Pop-Ups
Lands' End Launched a Personalization Concept Pop-Up Shop in New York
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Posh Pill-Shaped Smartphones
The Nokia Infinity Pro Concept Has an Elegant Form and Function
AI-Lead Car Ads
Ford Launched an AI Campaign Dubbed 'Be Surreal, Be Ford'
Clear In-Game Billboard Advertisements
SCS Software's Truck Simulator Uses Real-Life Advertising
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
GenAI Flip Phone Campaigns
Motorola's Styled with Moto Features AI-Generated Virtual Models
GenAI Confectionery Posters
The My Cadbury Era Tool Puts People into Retro Posters with AI
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Groundbreaking AR Posters
Wall's Out-of-Home Ads Make AR Experiences Unmissable with WinDOOH Tech
Digital Debit Card Campaigns
Interac Introduces 'The Lost Wallet Board' Installation in Toronto
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Receipt-Inspired Graphic T-Shirts
McDonald's Turns Paper Receipts into the Made to Order Tee
In-Game Billboard Advertising
Gameloft Enables Partners to Advertise Natively in its Games
Color Blindness-Exclusive Billboards
TD Unveils a Campaign to Highlight Its Accessibility Adapter
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
Lazy Cereal Campaigns
SURREAL Cereal Cheekily Pokes Fun at New Year's Resolutions
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Cinematic New Year Campaigns
Prada Releases Its High-Fashion Campaign for Chinese New Year
QSR Menu Billboard Campaigns
Burger King Shows Real Burger Sizes with Real Size Campaigns
Youth Metaverse Advertising Initiatives
Roblox Announced an Advertising Partnership with PubMatic
Seasonal Phone Booth Activations
Spotify's Q4 is Calling Urges Brands to Start Holiday Advertising
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
Movement-Inspired Fashion Campaigns
The Bottega Veneta's Going Places Features Going Places
Fashion Brand Christmas Ads
Chanel's 'Winter Tale' is a Magical Holiday Ad from the Luxury Icon
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Three-Dimensional Mixed-Reality Displays
Looking Glass Unveils the New 3D Glass Displays
Digital Creator Revenue Shifts
Newsletter Platform Beehiiv Lets Readers Set Their Own Price
Activewear-Branded Smartphones
The Conceptual Adidas FOG Phone Highlights the Three Stripes Logo
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Retail-Based Pop-Star Takeovers
H&M and Charli xcx Host a Surprise Event at Times Square
Street Art Metaverses
LG OLED & Shepard Fairey Teamed up for a Frieze Los Angeles Exhibition
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
AI-Powered Cultural Trend Tools
Huge's Culture Decoder Uses AI to Understand Cultural Trends
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Virtual AI Snow Globes
Coca-Cola Unveils a Festive AI Campaign at its Piccadilly Lights Residency
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Collaboration-Teasing Streetwear Billboards
Supreme and Corteiz Teased a Colaboration in London
Interactive Recruitment Billboards
easyJet's Campaign Encourages Women to Consider a Pilot Career
Serum-Dispensing Billboards
The Inkey List's Hydrating Billboard Shares Free Hyaluronic Acid Serum
Pollution-Removing Murals
This Campaign Sucks by Dentsu Brings Awareness to London's Air Quality
Supersized Delivery Sweepstakes
DoorDash's Big Game Ad Shares Stuff from All the Ads with a Winner
Super Bowl Drive-Thru Commercials
Taco Bell Debuts Its Live Más Drive-Thru Cams Campaign
Creative-Backed Footwear Campaigns
G.H. Bass Introduces Its Stepping Out Campaign
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Hyper-Targeted Shoppable Posters
Glossier and Shop Launched Posters with Geo-Gated Location Tech
Malleable Stretching Displays
This Stretchable Display from LG Display Stretches by Up to 50%
Heritage-Honoring Artful Posters
Herman Miller Adds to the Archival Poster Collection
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
In-Game Advertising Services
StackAdapt Offers Engaging Game Advertising for its Clients
GenAI TV Ads
ITV's AI-Generated Ad Service Helps New-to-TV Brands Affordably Reach More Audiences
Comfort-Focused Footwear Ads
The ALDO Spring 2024 Campaign Highlights Its Pillow Walk Technology
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Car-Specific Video Commerce
Audi and Bambuser Make a Significant Evolution in Business Strategy
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Music-Inspired Retail Campaigns
Macy’s is Launching Its Summer’s Greatest Hits Campaign
Co-Branded Custom Ads
Lexus and Universal Pictures Partner for the 'Experience OZmazing' Spot
Visual Museum Campaigns
MoMA’s New Museum Campaign Transforms NYC into an Art Lover’s Paradise
AR Fashion Creations
The ETERNITEE AR Platform Enhances Consumer Interaction
Playful Creativity-Focused Campaigns
Sharpie® Launches the World is Your Canvas Tour
AI-Powered Mood Boards
MoodBoardly Creates Stunning Boards Across a Variety of Indusities
Streetside Challenge Billboards
Gymbox Start Line Encourages Passersby to Try a Short Dash
Whimsical Candle Christmas Campaigns
The Yankee Candle 'Make it More Magical' Campaign is Festive
In-Store Audience Engagement Solutions
Social Shelf® Has a Novel Approach to Customer Engagement
AI-Powered Advertising Tools
Amazon Ads Now Offers a Beta for its New AI Tools for Advertisers
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Marketing Idea Generators
Thunderbucket Provides Marketing Ideas and Observations at Speed
AR Hair Color Billboards
Redken is Sharing the Acidic Color Gloss Range on the US' Biggest Screen
Confident Fashion Rebranding Campaigns
Boohoo Launches the People Will Talk... Campaign
Email Marketing Tracking Platforms
'Mailboard' Helps Marketers Track Competitors and More
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
E-Commerce Advertising Solutions
Reddit is Enhancing its Reach with the New Dynamic Product Ads
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Interactive App-Themed Game Maps
Twitch Unveiled 'The Glitch' Brand Map in Fortnite for Twitchcon
Artistic Libation Campaigns
The Madrí Excepcional 'Paint Your Pint' Competition Challenges Fans
Stigma-Breaking Motherhood Billboards
Molly Baz and Bobbie Send a Message of Empowerment
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Artful Illusory Ads
giffgaff's Large-Scale Illusion Artwork Challenges Inattentional Blindness
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Large-Scale Digital Signage
TouchSource & Centennial Have Collaborated on a New Marketing Project
Branded Digital Light Shows
The 'Blak Labs' and 'Maybank' Light Show Sends a Festive Message
AI-Crafted Banking Ads
The U.S. Bank Debuts 'The Power of Us' Campaign
Omnichannel Automotive Services
Automotive Mastermind has Adapted to Modern Consumer Patterns
Poeticized Luxury Fashion Campaigns
Club 21 Debuts its Cinematic 'Salute The Detail' Campaign
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Chinese Youth Search Reports
Xiaohongshu Has Released Report on Search Habits Among Youth in China
AI Video Advertisement Generators
AdCreative.ai Showcases anAI-Powered Product Videoshoot Model
Marketing Measurement Strategies
Rockerbox Recently Launched Its Unified Measurement Playbook
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Scannable Skincare Murals
The Ordinary's Interactive Augmented Reality Mural Promotes Bodycare
Global Storytelling Initatives
Vans Announces its Narrative-Centric Always Pushing Campaign
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
Innovative Digital Signage
Creative Realities Enhances Fan Engagement & Outcomes with New Signage
Language App Pop-Ups
Duolingo Hosted an Interactive Street Society Event in Soho
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Dynamic Auto Marketing Campaigns
Hyundai Promotes Its Electrical Vehicle Line-up
Ultra-Large Automotive Displays
LG Display Unveiled the 57-inch Pillar-to-Pillar LCD at CES 2024
Rewritten Christmas Song Ads
Burger King UK's Hijacking Christmas Will Guide You to the Drive Thru
Modern Art Design Auctions
BILLINGS is Set to Hold Its Summer Modern Art + Design Auction
Music-Centric Branding Initiatives
BACARDÍ Rum Partnered with the MTV Video Music Awards
Solution-Oriented Holiday Ads
Orange’s Holiday Ad Brings Families Together Over Smartphones
Interconnected Messaging Ecosystems
Whatsapp to Introduce Support for Messages Third-Party Apps
Stylistic Footwear Campaigns
Bata Launched its 'Make Your Way' Campaign with a Focus on Comfort
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Advertising Demand-Side Platforms
Yahoo Launched Yahoo Creative to Help Advertisers
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
AI-Digital Wall Art Features
Amazon Announced the Fire TV Ambient Experience Feature
Large-Screen Sports Campaigns
Hisense Debuted Its Big Game, Big Screen Initiative
Billboard-Transformed Tent Shelters
Wunderman Thompson Morocco Creates the Life-Saving Outdoors
Outdoor Sales Kiosks
DynaScan Technologies Launches the New Kiosks for Outdoor Use
Music-Focused Social Media
Musicboard is a Place for Music Lovers to Unite
Artist-Empowering Streaming Insights
Spotify Campaign Kit Provides Unmatched Streaming Insights
Debunking AI Apps
BSBot Helps Publicis Clients Tell the Truth About AI from Fiction at Cannes
Design Showcase Platforms
todays.design Creates a Community of Artists Showing their Best Work
Mobile Dorm-Designing Features
Pottery Barn Teen Unveils a New Dorm Shop and Expanded Features
Contemporary Home Brand Initiatives
abc carpet & home Participated in the Holiday Cheer
Interactive Challenge Platforms
Join and Witness Online Challenges in One Place, at Tigbar
3D Asset-Focused Retail Solutions
Best Home Furnishings Works with 3D Cloud on New Shopping Tools