The Sparklemasters Sequinned Billboards Grab Attention
Tia Clarke — March 29, 2013 — Art & Design
References: sparklemasters & wired
The Sparklemasters sequinned billboards have revolutionized dull paper advertising with a new 3D attention-grabbing form. The device, created by Ned Kahn, uses a small grid of delicately attached sequins to a block of metal so that they shimmer and reflect once a breeze hits them.
Many retailers have taken to the innovative new advertising trend, such as Dior and other high end luxury fashion brands. The images are transferred into large scale advertisements through a process in Photoshop that matches pixels to each individual sequin. In an age where image is everything, these sequinned billboards bring advertisements to life and give the consumer a cultural experience.
These bedazzled billboards are more likely to be photographed and shared on social media for aesthetic purposes, which will raise the brands awareness even more.
Many retailers have taken to the innovative new advertising trend, such as Dior and other high end luxury fashion brands. The images are transferred into large scale advertisements through a process in Photoshop that matches pixels to each individual sequin. In an age where image is everything, these sequinned billboards bring advertisements to life and give the consumer a cultural experience.
These bedazzled billboards are more likely to be photographed and shared on social media for aesthetic purposes, which will raise the brands awareness even more.
Trend Themes
1. Sequinned Billboards - The use of delicate sequins in advertising presents an opportunity for brands to produce immersive and attention-grabbing billboards.
2. 3D Advertising - The Sparklemasters sequinned billboards present a new form of 3D advertising that can bring advertisements to life and give consumers a cultural experience.
3. Dazzling Marketing - Bedazzled billboards offer brands an innovative way to make their advertisements more aesthetically pleasing, increasing the likelihood of being photographed and shared on social media.
Industry Implications
1. Advertising Industry - The sequined billboard innovation can disrupt the advertising industry by introducing a new and unique form of attention-grabbing advertising that can increase brand awareness.
2. Luxury Fashion Industry - High-end luxury fashion brands can benefit from using sequinned billboards as a way to make their advertisements more visually appealing, resulting in increased brand awareness.
3. Photography and Social Media Industry - Bedazzled billboards can create a culture around taking photographs of aesthetically pleasing advertisements on social media, presenting an opportunity for social media engagement and marketing for brands.
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