This Ctaste Dark Dining Promotion Poster is Cleverly All-Black
Simal Yilmaz — January 9, 2013 — Marketing
References: fhv.bbdo.nl & ibelieveinadv
This artist's of this poster incorporates the ctaste, alternative dark-dining philosophy to the core of this print ad. A ctaste is an expedient type of eatery that provides its consumers the experience to eat their food in extremely dim light. This alternative dining habit is known to stimulate one's senses and enhance the eating experience.
The logic behind the poster ad is parallel to the notion of this sense stimulation achieved by dining in the dark. The poster lets the viewers eyes get adjusted to the dark, creating a similar effect to the visual sensory to that of dark dining.
This work is unusual and intriguing as it is in complete opposition to the contemporary, vibrant and eye-catching advertising theme.
The logic behind the poster ad is parallel to the notion of this sense stimulation achieved by dining in the dark. The poster lets the viewers eyes get adjusted to the dark, creating a similar effect to the visual sensory to that of dark dining.
This work is unusual and intriguing as it is in complete opposition to the contemporary, vibrant and eye-catching advertising theme.
Trend Themes
1. Sense-enhancing Advertising - Disruptive innovation opportunity: Explore creative ways to stimulate consumers' senses through visual advertisements.
2. Alternative Dining Experiences - Disruptive innovation opportunity: Develop unique dining concepts that focus on enhancing sensory experiences for customers.
3. Unconventional Advertising Strategies - Disruptive innovation opportunity: Challenge traditional advertising norms by using unconventional themes and approaches.
Industry Implications
1. Hospitality - Disruptive innovation opportunity: Create dark-dining establishments that offer customers a unique and immersive culinary experience.
2. Marketing and Advertising - Disruptive innovation opportunity: Help brands stand out by incorporating unconventional and sensory-driven advertising campaigns.
3. Food and Beverage - Disruptive innovation opportunity: Develop innovative food and drink concepts that can be enjoyed in alternative dining environments.
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