Hilary Barnes Creates Insect Conservation Campaigns For 'Buglife'
Anne Booth — September 23, 2013 — Marketing
References: behance.net & behance.net
In order to help protect the British bugs, Hilary Barnes has created this conceptual marketing campaign for 'Buglife.' Barnes explains that the group is a conservation community looking to protect endangered British insects.
The billboards are designed to grab the onlooker's attention as they are bright yellow and eye-popping. Giant bugs crawl across the billboards where there are worms, ladybugs and dragonflies included within the campaign.
Barnes explains that the concept of the billboards is to "associate the behavior of insects to human professions, in order to educate the public about the insect benefit to human life." In order to do this, job titles are placed under the bus where honey bees have the job title as "Security Guards" and the dragonfly becomes an "Optometrist."
Although some people may find bugs gross, they are important for the environment and have a positive effect on human life. Barnes creates educational billboards that British bugs will definitely approve of.
The billboards are designed to grab the onlooker's attention as they are bright yellow and eye-popping. Giant bugs crawl across the billboards where there are worms, ladybugs and dragonflies included within the campaign.
Barnes explains that the concept of the billboards is to "associate the behavior of insects to human professions, in order to educate the public about the insect benefit to human life." In order to do this, job titles are placed under the bus where honey bees have the job title as "Security Guards" and the dragonfly becomes an "Optometrist."
Although some people may find bugs gross, they are important for the environment and have a positive effect on human life. Barnes creates educational billboards that British bugs will definitely approve of.
Trend Themes
1. Insect Conservation Advertising - Creating conceptual marketing campaigns to raise awareness and protect endangered insect species.
2. Humanizing Insects - Associating insect behavior with human professions to educate the public about the benefits of insects.
3. Educational Billboards - Using billboards as a platform to provide information and promote the importance of bugs in the environment.
Industry Implications
1. Outdoor Advertising - Opportunities for outdoor advertising agencies to create unique and attention-grabbing campaigns for insect conservation organizations.
2. Environmental Conservation - Opportunities for organizations focused on environmental conservation to collaborate with Buglife and support insect protection efforts.
3. Creative Marketing - Opportunities for creative marketers to develop innovative campaigns that humanize insects and educate the public about their significance.
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