Graffiti GIF from INSA Announces Dwyane Wade's Shoe Line
Ashley Noelle Lesiak — December 10, 2013 — Marketing
References: insaland & fastcocreate
To announce the launch of an exclusive limited-edition shoe line, basketball player Dwayne Wade didn't just put up a graffiti mural, he commissions a moving graffiti GIF. British street artist INSA wanted to make something that wouldn't just last a few weeks on the side of a wall, but would last forever on the Internet.
Making a graffiti GIF is a painstaking process. The graffiti GIF says "MAKE YOUR OWN WAY" in flashing red and white stripes with a flashing black and white-striped background.
Artist INSA had to first paint the wall with the image, then take a picture of it and then redo the whole thing over again with the stripes in a slightly different place. This whole process had to be done and redone several times to make the graffiti GIF smooth and seamless.
Making a graffiti GIF is a painstaking process. The graffiti GIF says "MAKE YOUR OWN WAY" in flashing red and white stripes with a flashing black and white-striped background.
Artist INSA had to first paint the wall with the image, then take a picture of it and then redo the whole thing over again with the stripes in a slightly different place. This whole process had to be done and redone several times to make the graffiti GIF smooth and seamless.
Trend Themes
1. Graffiti GIF Advertising - Using animated graffiti GIFs in advertising campaigns to create a lasting impact online.
2. Limited-edition Collaborations - Partnering with artists to create limited-edition products that generate excitement and exclusivity.
3. Interactive Street Art - Creating interactive street art installations that engage and captivate viewers.
Industry Implications
1. Sportswear - Integrating graffiti GIF advertising into the promotion of limited-edition shoe lines.
2. Art Galleries - Collaborating with street artists to create unique limited-edition artwork and experiences.
3. Digital Marketing - Utilizing interactive street art to create viral marketing campaigns for brands.
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