The Fangoria Fanzine Kill Off Innocent Gingerbread Men
Malika Renee Butss — December 29, 2013 — Marketing
References: results.epica-awards & neatorama
The Fangoria Fanzine is notorious for their horror and slasher films. This season they add a little horrific fright to a timeless Christmas icon.
Gingerbread men are usually known for their sweetness, literally and figuratively. The joys of decorating the decadent gingerbread man has been a holiday past-time for many Christmas's past and many Christmas' to come, but this year, the loyal gingerbread man has gone bad. Fangoria Fanzine remixed the traditional candy wearing gentleman for billboard advertising representing the Zulu Alpha Kilo ad agency. The generous gingerbread man is seen on a variety of billboards committing three different malicious murders -- one including a toaster! This slightly Christmas friendly advertisements are sure to give anyone a little horrific holiday scare.
I just hope that when a good gingerbread goes bad, it isn't gone forever.
Gingerbread men are usually known for their sweetness, literally and figuratively. The joys of decorating the decadent gingerbread man has been a holiday past-time for many Christmas's past and many Christmas' to come, but this year, the loyal gingerbread man has gone bad. Fangoria Fanzine remixed the traditional candy wearing gentleman for billboard advertising representing the Zulu Alpha Kilo ad agency. The generous gingerbread man is seen on a variety of billboards committing three different malicious murders -- one including a toaster! This slightly Christmas friendly advertisements are sure to give anyone a little horrific holiday scare.
I just hope that when a good gingerbread goes bad, it isn't gone forever.
Trend Themes
1. Horror-themed Advertisements - Opportunity for businesses to incorporate horror elements into their advertising campaigns and capture the attention of consumers.
2. Remixing Traditional Icons - Opportunity to creatively transform well-known symbols into something unexpected, creating a new and memorable experience for consumers.
3. Holiday-themed Horror - Opportunity to tap into the popularity of horror during holiday seasons and create unique and attention-grabbing marketing campaigns.
Industry Implications
1. Advertising - Disruptive innovation opportunity for ad agencies to explore horror-inspired campaigns and differentiate themselves from traditional advertising approaches.
2. Food and Beverage - Opportunity for food manufacturers and bakeries to incorporate horror themes into their product packaging and marketing to attract and engage consumers.
3. Film and Entertainment - Opportunity for film studios and production companies to create horror-themed holiday movies and TV shows, catering to the growing demand for unique and unconventional holiday content.
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