This Clever Billboard Ad for Kiwicare Slowly Kills the Weeds Around It
Alexander Lam — July 24, 2013 — Marketing
References: kiwicare.co.nz & ibelieveinadv
A clever billboard ad entitled 'Billboard Killer' by New Zealand-based ad agency Contagion advertised a herbicide by killing the weeds around itself. Aiming to promote Kiwicare's Weed Weapon, the billboard slowly destroyed nearby weeds within the span of 5 days. As people drove by everyday, they could see the demise of a giant plant wrapped around the billboard.
Contagion's ad hijacked the remnants of a previous campaign to advertise Weed Weapon. An ad previously located on the billboard used a giant beanstalk to promote the television series 'Once Upon a Time.' Contagion kept the beanstalk and slowly killed it in order to show how effective Weed Weapon is. Over 100,000 people witnessed the slow demise of the giant weed as they drove by.
Contagion's ad hijacked the remnants of a previous campaign to advertise Weed Weapon. An ad previously located on the billboard used a giant beanstalk to promote the television series 'Once Upon a Time.' Contagion kept the beanstalk and slowly killed it in order to show how effective Weed Weapon is. Over 100,000 people witnessed the slow demise of the giant weed as they drove by.
Trend Themes
1. Clever Billboard Advertising - Opportunity for innovative and attention-grabbing outdoor advertisements that incorporate interactive elements.
2. Eco-friendly Herbicides - Growing demand for herbicides that are safe for the environment and do not harm surrounding plants.
3. Creative Outdoor Marketing - Increasing trend of unconventional and impactful outdoor marketing campaigns that leave a lasting impression.
Industry Implications
1. Advertising - Opportunity for advertising agencies to develop unique, interactive billboard campaigns that engage and captivate audiences.
2. Agriculture - Increasing market for eco-friendly herbicides that effectively control weeds without causing harm to the environment or surrounding plants.
3. Marketing - Growing need for creative and unconventional marketing strategies that can break through the clutter and capture consumer attention.
4.4
Score
Popularity
Activity
Freshness
