Nike Executes Street Ads That Showcase Footwear Using 3D Displays
Ryan Fowler — April 15, 2013 — Marketing
Nike has launched some street ads that serves to model their new shoes with 3D holographic imaging. The Nike campaign is the first of its kind in holographic 3D advertising. The ad board consists of a lit background with traditional copy, with a new feature called ‘Holocube’ that demonstrates what appears to be a real shoe moving around and showcasing its flexibility. The ‘Holocube’ is clear so people can see the holographic 3D image from any angle.
The sportswear giant paired up with ad firms Mindshare, Kinetic and JCDecaux to execute this groundbreaking outdoor advertising campaign in Amsterdam. This campaign has been incredibly effective in capturing the attention of every person that walks by. Holographic 3D technology is certainly becoming the next big thing for brands and advertisers.
The sportswear giant paired up with ad firms Mindshare, Kinetic and JCDecaux to execute this groundbreaking outdoor advertising campaign in Amsterdam. This campaign has been incredibly effective in capturing the attention of every person that walks by. Holographic 3D technology is certainly becoming the next big thing for brands and advertisers.
Trend Themes
1. Holographic 3D Advertising - The use of holographic 3D imaging in advertising opens up opportunities for brands to create immersive and attention-grabbing campaigns.
2. Interactive Outdoor Advertising - The incorporation of interactive elements, such as the 'Holocube', in outdoor advertisements can significantly enhance brand engagement and captivate passerby.
3. Emerging Experiential Marketing Techniques - The rise of holographic 3D technology enables brands to create unique and memorable experiences for consumers, setting new standards for experiential marketing.
Industry Implications
1. Sportswear - Sportswear brands can leverage holographic 3D advertising to showcase their products in a dynamic and engaging way, attracting the attention of potential customers.
2. Advertising and Marketing - The adoption of holographic 3D technology in advertising opens up new avenues for creative and impactful campaigns, revolutionizing the advertising and marketing industry.
3. Outdoor Media - Outdoor media companies can explore the integration of interactive holographic displays like the 'Holocube' to offer advertisers innovative and captivating advertising solutions.
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