The University of San Francisco Marketing is Down to Earth
Michael Hemsworth — May 8, 2013 — Marketing
References: usfca.edu & theinspirationroom
Higher education is associated with a very noble history, but the new University of San Francisco marketing campaign gets down to the nitty gritty with slogans that grab attention. The advertisements speak to a younger demographic regarding such important topics related to education as location, social status and even personal values.
Created in partnership with Hub Strategy, the University of San Francisco advertisements have come to be critically acclaimed by many members of the targeted group. Speaking on the success of the campaign, David Macmillan who is the Vice President for Communications and Marketing for the university explains, “It has been amazing to hear so many members of our target audience actually repeat our ad headlines verbatim and tell us about heated office conversations relating to the campaign.” Perhaps we'll see more of this casual style of advertising take a stronger precedence in the near future to help grab the attention of younger demographics.
Created in partnership with Hub Strategy, the University of San Francisco advertisements have come to be critically acclaimed by many members of the targeted group. Speaking on the success of the campaign, David Macmillan who is the Vice President for Communications and Marketing for the university explains, “It has been amazing to hear so many members of our target audience actually repeat our ad headlines verbatim and tell us about heated office conversations relating to the campaign.” Perhaps we'll see more of this casual style of advertising take a stronger precedence in the near future to help grab the attention of younger demographics.
Trend Themes
1. Casual Higher Education Advertisements - Disruptive innovation opportunity: Explore unconventional advertising strategies to attract and resonate with younger demographics.
2. Personalized Education Messaging - Disruptive innovation opportunity: Develop targeted advertisements that speak directly to the individual values and aspirations of potential students.
3. Word-of-mouth Advertising in Education - Disruptive innovation opportunity: Utilize compelling ad headlines that generate conversations and buzz within the target audience.
Industry Implications
1. Higher Education Advertising - Disruptive innovation opportunity: Incorporate creative and attention-grabbing advertising techniques to stand out in a competitive market.
2. Marketing and Communications - Disruptive innovation opportunity: Explore new approaches to engage and connect with younger demographics through innovative marketing strategies.
3. Advertising and Campaign Planning - Disruptive innovation opportunity: Redefine traditional campaign strategies by focusing on conversational and relatable messaging that resonates with the target audience.
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