The Kraken Black Spiced Rum References The Popular Legend
Tana Makmanee — January 16, 2013 — Marketing
References: krakenrum & thatsnerdalicious
With so many billboards looking to engage consumers it takes something really eye-catching to grab someone's attention, and the Kraken Black Spiced Rum billboard does just that with its protruding 3D octopus tentacles.
You've probably heard the phrase "release the Kraken!" in movies or on television, referencing the legendary larger-than-life sea monsters that are called upon to create doom and destruction. The Kraken Black Spied Rum plays on these references and created a billboard displaying a giant Kraken-like sea monter with 3D tentacles holding a person mid-air.
This advertising approach is a great way to relate the brand name to a pop culture reference, allowing people to easily connect the brand to something they already know.
This spiced rum billboard is sure to resonate in peoples minds for its unique reference to the iconic sea monster legend.
Additional Photos:
The Kraken Rum Facebook
You've probably heard the phrase "release the Kraken!" in movies or on television, referencing the legendary larger-than-life sea monsters that are called upon to create doom and destruction. The Kraken Black Spied Rum plays on these references and created a billboard displaying a giant Kraken-like sea monter with 3D tentacles holding a person mid-air.
This advertising approach is a great way to relate the brand name to a pop culture reference, allowing people to easily connect the brand to something they already know.
This spiced rum billboard is sure to resonate in peoples minds for its unique reference to the iconic sea monster legend.
Additional Photos:
The Kraken Rum Facebook
Trend Themes
1. Pop Culture Advertising - Creating billboards that reference popular legends is an effective way for businesses to relate with their target market.
2. 3D Advertising - Using 3D elements in advertising, such as protruding tentacles, can make billboards more eye-catching and memorable.
3. Nostalgia Marketing - By making references to iconic figures, brands can tap into nostalgia which resonates strongly with consumers.
Industry Implications
1. Alcohol and Beverage - By creating unique and memorable advertising campaigns, businesses in the alcohol and beverage industry can increase brand recognition and connect with their target audience.
2. Outdoor Advertising - The use of 3D elements in billboards presents new opportunities for businesses in the outdoor advertising industry to create more impactful and memorable campaigns.
3. Marketing and Advertising - The use of pop culture references and nostalgia marketing creates room for businesses in the marketing and advertising industry to explore new and creative ways of reaching target audiences.
4
Score
Popularity
Activity
Freshness
