Kaitlin Rebesco's Work Alters Society's Perception Towards Advertising
Sarah St.Jules — July 29, 2013 — Marketing
References: behance.net & flavorwire
When living in any major city, large billboards showcasing various advertisements are a staple in everyday life, and Kaitlin Rebesco has altered those ads in order to demonstrate the waste of space.
In a collection entitled 'Color Block,' Rebesco uses black and white photography in order to contrast the lack of advertisement. In place of the ads, she has added a block of pastel color. These pastel shades completely change the look of the photo. Not only does the color act as an accent to the monochromatic pictures, but the blocks of color make the billboard space stand out. We pass by billboards almost every day and rarely pay them any attention, but when changed to a beautiful color, they become worth looking at. Kaitlin Rebesco has been able to change the scenery of a major city, and make it more aesthetically pleasing.
In a collection entitled 'Color Block,' Rebesco uses black and white photography in order to contrast the lack of advertisement. In place of the ads, she has added a block of pastel color. These pastel shades completely change the look of the photo. Not only does the color act as an accent to the monochromatic pictures, but the blocks of color make the billboard space stand out. We pass by billboards almost every day and rarely pay them any attention, but when changed to a beautiful color, they become worth looking at. Kaitlin Rebesco has been able to change the scenery of a major city, and make it more aesthetically pleasing.
Trend Themes
1. Color Block Photography - Photographers can utilize color blocks to transform mundane scenes into visually appealing artwork.
2. Billboard Transformation - Artists can repurpose billboards as a canvas for creative expression, challenging the traditional concept of advertising.
3. Aestheticization of Urban Landscape - The integration of art and urban space can enhance the visual appeal and overall experience of city environments.
Industry Implications
1. Advertising - The advertising industry can embrace billboard transformation as a unique and engaging way to attract consumer attention.
2. Art - Art galleries and artists can explore the concept of color block photography for exhibitions and installations, offering a new perspective on urban landscapes.
3. Photography - Photographers can incorporate the technique of color blocking to create captivating and thought-provoking images, revolutionizing the way everyday scenes are portrayed.
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